(i) Operationalization is the process of strictly defining variables into measurable factors to allow fuzzy concepts to be empirically and quantitatively measured. (ii) Construct validity refers to the extent accurate inferences can be made from operationalized measures in a study for the theoretical constructs being measured. A study has construct validity if the variables were properly operationalized. The document also discusses conducting an experiment to determine men's preferences for women's hair length and the purposes of understanding influence in attraction and satisfying men's preferences. It notes the results would not represent all men's views.

1. For each of the following variables
Solution
(i) Operationalization is the process of strictly defining variables into measurable
factors. The process defines fuzzy concepts and allows them to be measured, empirically and
quantitatively. (ii) Construct validity is closely related to the process of operationalizing which
we discussed in Module 1. It refers to the extent to which a researcher can claim that accurate
inferences can be made from the operationalized measures in a study for the theoretical
constructs on which they were based. Construct validity is concerned with generalizing from the
specificities of a study to the broader concept that the study attempts to measure or draws
conclusions. A study is considered to have construct validity if the researcher can demonstrate
that the variables of interest were properly operationalized The purposes in finding out what a
man's preference is are for two reasons: If there is a dominate responds to this experiment then I
would conclude that a woman can have some influence in attracting a man to her with the length
of her hair. The second reason is that as women we always want to satisfy the men we are
interested in. For example, if the result of the experiment is that the majority of men prefer bald
women then, hey we can shave off our hair in confidence. The end result is a dual satisfaction for
both sexes. I do want to note that this experiment is done for fun. The results will not be the
views of every man just a sample of men. A generalization is made based on this study.