A deep dive into the psyche of property buyers of 2015!

1. REAL ESTATE OUTLOOK - 2015
A DEEP DIVE INTO THE PSYCHE OF THE PROPERTY BUYERS OF 2015

2. Sample and Demographics
 Sample Size : 1,244
 Survey conducted between 19th December to 26th December
 ~37% of the respondents were above the age of 46.
 ~23% of the respondents were between 25 -30 years of the age
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88 % of the respondents were males

3. Scope of the Study
 The top five cities were analyzed to decipher the property buying trends of 2014.
 The cities under focus for the study were:
 Delhi
 Mumbai
 Chennai
 Bangalore
 Hyderabad
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4. 60% of the total respondents are planning a property
purchase this year
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YES
32 %
NO
12%
NOT
DECIDED
28%

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66%
34%
DELHI
81%
19%
MUMBAI
72%
28%
CHENNAI
70%
30%
BANGALORE
78%
22%
HYDERABAD
Bought property for investment Bought property for own and immediate use
Over 70% property seekers across cities intend to buy
property for end-use

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First time home buyers will dominate the property
market
60%
34%
6%
DELHI
63%
31%
6%
47%
45%
8%
MUMBAI CHENNAI
60%
37%
3%
BANGALORE
63%
34%
3%
HYDERABAD
First home purchase
Second home purchase
> 2

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Apartments loosing sheen – individual homes, row
houses and land is what Delhi buyers dream
APARTMENTS COMMERCIAL
PROPERTY
INDIVIDUAL HOUSE
57%
6%
13%
RESIDENTIAL LAND
11%
RETIREMENT HOUSE
2%
ROW HOUSE
11%

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Apartments top the charts when it comes to Mumbai
property purchases
APARTMENTS
79%
COMMERCIAL
PROPERTY
6%
OTHERS
3%
INDIVIDUAL HOUSE
14%
APARTMENTS COMMERCIAL
PROPERTY
INDIVIDUAL HOUSE
79%
4%
12%
RESIDENTIAL LAND
2%
RETIREMENT HOUSE
1%
ROW HOUSE
2%

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Land and Individual homes high on demand amogst
Chennai buyers
APARTMENTS
29%
INDIVIDUAL HOUSE
10%
RESIDENTIAL LAND
57%
ROW HOUSE
APARTMENTS COMMERCIAL
PROPERTY
INDIVIDUAL HOUSE
35%
2%
26%
RESIDENTIAL LAND
20%
RETIREMENT HOUSE
5%
ROW HOUSE
13%

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Retirement Homes trending amongst Bangalore
property seekers
APARTMENTS
71%
INDIVIDUAL HOUSE
7%
RESIDENTIAL LAND
57%
ROW HOUSE
7%
APARTMENTS
42%
2%
RESIDENTIAL LAND
12%
RETIREMENT HOUSE
5%
ROW HOUSE
12%
INDIVIDUAL HOUSE FARM HOUSE
5%

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Individual Houses top the charts when it comes to
Hyderabad property purchases
APARTMENTS
36%
INDIVIDUAL HOUSE
27%
RESIDENTIAL LAND
27%
ROW HOUSE
9%
APARTMENTS COMMERCIAL
PROPERTY
INDIVIDUAL HOUSE
34%
6%
41%
RESIDENTIAL LAND
6%
RETIREMENT HOUSE
3%
ROW HOUSE
9%

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Budget homes high in demand across India
49%
30%
9%
4%
4%
4%
DELHI
51%
9%
12%
11%
12% 5%
MUMBAI
39%
35%
12%
3%
5%
6%
CHENNAI
22%
22%
21%
21%
14%
BANGALORE
36%
46%
18%
HYDERABAD
Under 30 Lacs
Between 30-50 Lacs
Between 50-80 Lacs
Between 80 Lacs – 1 Crore
Between 1-1.5 Crore
> 1.5 Crore

13. Top 6 parameters that buyers considered before
choosing a locality
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Proximity to schools
and hospitals
Availability of public
transport
Security Infrastructure Affordability Future Outlook
Delhi Mumbai Chennai Bangalore Hyderabad
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14. Top 6 parameters that buyers considered before choosing a
project
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0%
10%
20%
30%
40%
50%
60%
70%
80%
Track record of the
builder
Amenities provided Locality Affordability Payment plans
available
Proximity to basic
amenities like grocery
store, hospital etc
Delhi Mumbai Chennai Bangalore Hyderabad

15. Buyer’s concerns about buying real estate in India
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Property Frauds Incomplete
papers and
details from
sellers
Tedious
Government
paper work
Too many
options to
choose from
Too expensive
properties
Post purchase
property care
Execution delays
from developers
Poor
Infrastructure
Delhi Mumbai Chennai Bangalore Hyderabad

16. Over 30% buyers in search of property since more
than a year
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Under 2 months 2-6 months 6-12 months Over a year
Delhi Mumbai Chennai Bangalore Hyderabad

17. Buyers have mixed reactions over home loan tax
exemption
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0%
10%
20%
30%
40%
50%
Yes No Not sure
Delhi Mumbai Chennai Bangalore Hyderabad

18. Buyer’s confidence in Indian realty market increases
post change in government
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49%
20%
31%
DELHI
41%
19%
40% 41%
14%
45%
50%
12%
38%
53%
10%
37%
MUMBAI CHENNAI
BANGALORE HYDERABAD
Increased Confidence
Decreased Confidence
Doesn’t concern me

19. Buyers feel that NaMo Govt. is working towards
promised goals
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0%
10%
20%
30%
40%
50%
Yes No Can't say
Delhi Mumbai Chennai Bangalore Hyderabad

20. The way forward – Changes buyers are looking for
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0%
10%
20%
30%
40%
50%
60%
70%
80%
Digitization of government
records
Lower interest rates on
home loans
Easing of buying and
selling procedures
Creating a regulatory body Strict actions on property
frauds
Delhi Mumbai Chennai Bangalore Hyderabad

21. THANK YOU!
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