Samik Roy, Director and Country Head - Microsoft Dynamics (Applications) Business at Microsoft

1. EMPOWERING
Retail

2. Retail is transforming from
mass merchandising to
personal experiences

3. 3
Combining best of Online and In-store
M O B I L E S H O P P I N G
T R A F F I C A N A L Y S I S
M O B I L E B E A C O N S
F I T T I N G R O O M
S E A R C H I N G
T R E A S U R E H U N T
C L I C K A N D C O L L E C T
B R O W S I N G

4. 4
Modern Digital Store combines In-store and Online
F I T T I N G R O O M
T R E A S U R E H U N T
S E A R C H I N G
B R O W S I N G
IN-STORE ONLINE
M O B I L E B E A C O N S
M O B I L E S H O P P I N G
T R A F F I C A N A L Y S I S
D I G I T A L S I G N A G E
DIGITAL

5. Empowered Digital Retail
5
Modern
store
Empowered
workforce
Customer
centricity

6. Customer
centricity
6

7. …into connected,
digital-first experiences
Customer – At the Center
M O B I L E E N G A G E M E N T
P E R S O N A L I Z E D D I G I T A L
C A M P A I G N S
S O C I A L
R E C O M M E N D A T I O N S
D I G I T A L I N T E R A C T I O N
I N S T O R E
R E C O M M E N D A T I O N S
C L I E N T E L I N G A N D
A S S I S T E D S A L E S

8. Modern store
8

9. Providing innovative experiences
and meaningful engagements
across touch points
Digital Stores
Empower your
field teams with
mobile devices and
apps powerful
enough to handle
daily business.
Protect store and
employee data &
devices against
modern security
threats
Turn global complexity
into streamlined
execution that
maximizes reach

10. Empowered
workforce
10

11. Empowered employees
» Meet the new digital shopper
» Modern store communication
» One dialogue across the organization
» Develop Brand Ambassadors

12. 47
Customers
67
Retail Brands
25K
Users
12K
Stores/Dealers

15. Samik.roy@microsoft.com
@SamikRoy_INThank You