Get more information about the market: https://www.imarcgroup.com/television-advertising-market The global television advertising market size reached US$ 255.8 Billion in 2018. Looking forward, the market is projected to reach US$ 318.1 Billion by 2024, expanding at a CAGR of 3.60% during 2019-2024. Want more information about this market? Request a free report sample: https://www.imarcgroup.com/television-advertising-market/requestsample For India market research reports, visit: http://www.marketresearchindia.co.in Browse Related Report Mobile Advertising Market Report: https://www.imarcgroup.com/mobile-advertising-market Advertising Market Report: https://www.imarcgroup.com/global-advertising-market Contact Us IMARC Group James Smith Email: Sales@imarcgroup.com Tel No:(D) +91 120 433 0800 | https://www.imarcgroup.com Americas :- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 Linkedin: https://www.linkedin.com/company/imarc-group

1. Copyright © IMARC Service Pvt Ltd. All Rights Reserved
Global Television
Advertising Market
Research Report and
Forecast 2024
Report Edition: 2019
© 2019 IMARC All Rights Reserved

2. Report DescriptionAbout IMARC Group
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3. Report DescriptionReport Description and Highlights
Global Television Advertising Market Overview:
As per the latest report by IMARC Group, titled “Television Advertising Market: Global Industry
Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global television advertising
market size reached US$ 255.8 Billion in 2018. Advertising is a marketing strategy, which helps in
endorsing and selling a product, service or idea among a vast audience using a non-personal message.
It aids in increasing consumers’ awareness about the launch of a new product, thereby modifying their
purchasing decisions. An advertisement is generally published/aired on platforms including print,
television, radio, online, blogs and social media websites. Among these, television currently represents
one of the most preferred means of advertisement for both large- and small-scale businesses. As
compared to other modes of advertising, television advertising generates sound along with visual
graphics, which assists in creating a powerful and lasting impact on viewers.
Television Advertising Market Trends
Television advertising is an ideal means for exhibiting products and demonstrating their benefits by
capturing the viewers’ attention in a short time. It helps in instantly transmitting sight, motion and
sound, irrespective of where an event takes place.

4. Report DescriptionReport Description and Highlights
120.2
125.5 130.8 136.1 141.4 146.7 152.0 157.3
0
20
40
60
80
100
120
140
160
2011 2012 2013 2014 2015 2016 2017 2018
InBillionUS$
160.0 165.3 170.6 175.9 181.2 186.5
0
20
40
60
80
100
120
140
160
180
2019 2020 2021 2022 2023 2024
InBillionUS$
This can be attributed to digitalization, rising sales of gadgets, such as smartphones, tablets and
laptops, increasing prevalence of the internet, and the growing popularity of online streaming services,
including Hulu, Netflix and Amazon Prime Video. Looking forward, the market is projected to reach
US$ 318.1 Billion by 2024, expanding at a CAGR of 3.60% during 2019-2024.
Request for a free sample report: https://www.imarcgroup.com/television-advertising-
market/requestsample

5. Report DescriptionReport Description and Highlights
Moreover, owing to inflating income levels, there is an increasing consumer expenditure on media and
entertainment, which includes acquiring a cable or DTH connection. Also, advertising organizations are
actively engaging in research and development (R&D) to gain a better insight into consumers’ buying
patterns and choice of advertising content. However, the television advertising industry is currently
experiencing intense competition from new media platforms, such as online.
Key Market Segmentation:
Market Segmentation by Services Type
• Terrestrial
• Multichannel
• Online
Based on the service type, the market has been classified into terrestrial, multichannel and online. At
present, the terrestrial service accounts for the majority of the total market share.
For more information, click here: https://www.imarcgroup.com/television-advertising-market

6. Report DescriptionReport Description and Highlights
Market Segmentation by Region
• North America
• Asia Pacific
• Western Europe
• Eastern Europe
• Middle East and Africa
Region-wise, North America represents the biggest market, holding the majority of the global share.
Other major markets include Asia Pacific, Western Europe, Latin America, Eastern Europe, and Middle
East and Africa.
Competitive Landscape:
The competitive landscape of the market has also been examined with some of the key players.
• CBS Corporation
• Comcast Corporation

7. Report DescriptionReport Description and Highlights
• News Corporation
• Viacom Inc
• Cox Communications
Browse Related Report
Mobile Advertising Market Report: https://www.imarcgroup.com/mobile-advertising-market
Advertising Market Report: https://www.imarcgroup.com/global-advertising-market

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Partial List of Clients

9. A partial List of our Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients

10. Report DescriptionReport Description and Highlights
© 2019 IMARC All Rights Reserved
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