The report states that in terms of rupee value, the flower industry has grown at a CAGR of nearly 28% in the last five years. Fresh flowers from India are being exported to several countries such as the USA, UK, Netherlands, Japan, Germany, etc. This report is helpful for anyone who plans to venture into the Indian agriculture industry. Link to report : http://www.imarcgroup.com/agriculture-industry-in-india

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Published : May 2015

2. About IMARC Group
The International Market Analysis Research and Consulting Group is a leading advisor on management strategy and
market research worldwide. We partner with clients in all sectors and regions to identify their highest-value
opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business
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biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel
processing methods are at the top of the company’s expertise.
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3. Report Description and Highlights
Why the Indian Flower Industry is Attracting Attention from Investors
Modernisation, western influences, government initiatives and an increasing overseas demand has
resulted in the growth of the flower industry in India. The Indian floriculture Industry is now undergoing a
gradual shift from a highly unorganised sector to a professionally managed industry involving both Indian
as well as International corporates.
The floriculture industry in India is still at its nascent stage and a large portion of its potential remains
untapped. The Indian floriculture industry has shifted from traditional flowers to cut flowers, mainly for
export purposes. The new report from IMARC Group titled, “Agriculture Industry in India: Market
Segments, Key Drivers, Challenges, Market Trends and Regulations” finds that although export is the
main motivating factor for the flower cultivators, the demand for local consumption is also increasing.
Modernisation and the growing western cultural influences has resulted in the growth in demand for
flowers amongst the consumers in India – especially the young – as they buy flowers on occasions like
Valentine’s Day, Friendship day, etc. Apart from this, there is also a huge spurt in the demand for flowers
during festivals. This growth in demand for flowers has impacted its retailing in India. Many shopping
malls and large retailers have exclusive flower shops that witness demand round-the-year. The report
states that in terms of rupee value, the industry has grown at a CAGR of nearly 28% in the last five years.
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4. 4
Indian Floriculture Industry

5. Report Description and Highlights
Currently, most of the flower cultivators entering the business seek to create a niche in the global market. Fresh
flowers from India are being exported to several countries such as the USA, UK, Netherlands, Japan, Germany, etc.
The credit for the growth in exports goes to the various initiatives introduced by the government. The floriculture
industry has been identified as a priority sector by the government and has accorded it 100% ‘export oriented
unit’ (EOU) status. It has also facilitated 100% foreign direct investment, encouraging joint ventures, a steady flow
of capital and the establishment of state-of-the-art technologies for its cultivation, storage and transportation.
As the opportunities for the floriculture industry in India is immense, certain measures to increase the reach and
appeal of Indian flowers need to be taken. These measures include - improvement in the infrastructure for storage
and transportation of flowers for the export market, conducting workshops to impart training on floriculture skills
and new cultivation techniques, and entering into a strategic alliance with other industries - such as tourism, to
promote floriculture products. This huge potential of the floriculture industry in India has attracted several big
corporates such as Reliance, ITC, Tata Group, Thapar Group, etc. Their foray into this industry is driven by the
growing demand by overseas retailers such as K-mart, Wal-mart, Sears, Sansbury, etc. As a result, it has become
obvious that the floriculture industry in India is becoming a lucrative opportunity for potential investors.
Apart from analysing the floriculture industry, the report also gives an insight into the market trends, market
segments, drivers, challenges, opportunities, various sub-sectors, regulations, marketing requirements, etc. of the
Indian agriculture industry. This report - which is based on both desk based research and multiple waves of
qualitative primary research and is a must read for anyone who plans to venture into the Indian agriculture
industry.
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6. To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
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Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email: ema@imarcgroup.com
Phone: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/agriculture-industry-in-india
Contacts
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Indian Floriculture Market Report & Forecast: 2012-2017 - http://www.imarcgroup.com/flower-floriculture-
industry-india
Indian Agrochemicals Market Report & Forecast: 2012-2017 - http://www.imarcgroup.com/fertilizer-
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