XYZ is planning new markets for products 1 and 2. A matrix analysis showed product 1 has a strong competitive advantage and market attractiveness, particularly in technology. It recommends protecting product 1's position. Product 2 has low market attractiveness and competitive advantage, so it recommends divesting product 2 and merging its best features into product 1. The product manager also thinks product 2 should be discontinued and its features combined with product 1.

1. New Market Planning
XYZ Prod 1
XYZ Prod 2
Comp A
Comp C
Comp D
CompetitiveAdventage
LowHigh
GE MatrixWeight
XYZ
Prod 1
XYZ
Prod 2
Market Attractiveness
Market 20% 12 2
Competition 20% 14 1
Finance and Economics 10% 7 1
Technology 40% 29 6
Social and Political 10% 9 1
Competitive Advantage
Market 10% 1 1
Competition 25% 19 2
Finance and Economics 20% 17 2
Email: leybovich.ilya@gmail.com Rev 2.5 ©2016 All rights reserved 7
LowHigh
High Low
Market Attractivness
Finance and Economics 20% 17 2
Technology 40% 32 12
Social and Political 5% 5 1
Recommendation
XYZ Prod 1 Protect Position
XYZ Prod 2 Divest
Notes
• We are in a good position to launch a replacement campaign and take market share away from Competitor C.
• Product Manager John thinks we should discontinue Prod 2 and merge the best features into Prod 1.