Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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How should the company manage and organize its international activitiesHow should the company manage and organize its international activities

8 years ago • 146 Views

Sameer Mathur

What tools are available to help companies to monitor and impeove their marketing practices

What are the keys to effective internal marketing

How can companies improve its marketing skills

Whar are the important trends in marketing practices

What are customer value,satisfaction,loyalty and how can companies deliver them?

How can companys attract and retain the right customers and cultivate strong customer relationships?

What are the pros and cons of database marketing?

What is the lifetime value of customers and how can marketers maximise it?

How can companies build strong relationship with busines customers

How do business buyers make their decision

What buying situations do organizational buyers face

Who participate in business to business buying process

How is strategic planning carried out at different levels of the organization?

What does a marketing plan include?

How should the company manage and organize its international activitiesHow should the company manage and organize its international activities

What are the differences between marketing in a developing and a developed market

How do marketers influence country of-origin effects

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