What are private label brands and what does their future hold?

1. The Future of
Private Label Brands

2. • A brand that retailers and wholesalers develop
Private Label Brand

3. • They are more prominently displayed by the
retailers
• Kept well stocked
• Reduced physical product differentiation
• High margins of profit
Success factors of Private Labels

4. The Trend

5. Private Labels are
NOT Generics
• Generics are unbranded, inexpensive versions
of common products
• They can be of lower quality

7. Private Labels are on the rise.. BUT,
• Consumers prefer certain national brands
• Many products are not feasible on a private
label basis
Here, It tends to a limit
What does the future hold?

8. National brands are still well visible

9. • Private Label brands have got a decent future,
as they offer physically and even quality-wise
similar products to that of the national brands
at a lower price to a price-sensitive market.
• But, the importance of national brands
cannot be denied, as some of them will always
be preferred for their brand positioning and
incredible value.
Summary

10. Slide No. Reference
1 www.baileygp.com
2 www.trulydeeply.com.au
3 www.kz669.wordpress.com
4 www.nielsen.com
5 signalvnoise.com, westcoastguitarworks.com
6 www.mbaskool.com
7 www.plma.com
References