The document summarizes a remittance-linked savings product called HNB Adhishtana launched by HNB bank in Sri Lanka to empower rural vulnerable women receiving remittances. As of November 2011, the pilot program had 340 accounts with deposits of $135,500 across 4 branches. The program aims to promote financial inclusion, discipline savings, and support self-employment opportunities through financial literacy and access to loans. Key to the program's success is the public-private partnership with employment agencies and the Foreign Employment Bureau of Sri Lanka to promote awareness and cross-sell other banking products.

1. REMITTANCE LINKED SAVINGS PRODUCT FOR RURAL VULNERABLE WOMEN Chandula Abeywickrema Rome, 17-18 November 2011 HNB ADHISHTANA SRI LANKA Remittances and the Private Sector

2. What we achieved and our plans for the future Highlights: 340 accounts and deposits of USD 135,500 in 4 pilot branches as of 14 th November 2011 Access to other banking facilities, lower initial minimum deposit, no restrictions on withdrawals Internet banking and SMS alerts Planned roll-out to 230 branches and 365 ATM points Expected project impact: Greater financial inclusion and empowerment of migrant workers Disciplined savings through financial planning Financial literacy – financial products for education Self-employment, creation of micro entrepreneurs, opportunities for cottage business/industries, shift from traditional to commercial agriculture

3. Key success drivers Public/Private sector partnership for greater empowerment of migrant workers and their dependants: a. Partnership with the Foreign Employment Bureau of Sri Lanka b. Partnerships with private sector employment agencies and corporate entities for greater migrant worker empowerment Account holders receive an ATM-enabled debit card, free instructions from HNB, free access through Internet Banking and 365 ATMs Promotion and awareness creation through electronic communication and mass media Cross-selling of products such as current accounts, credit cards, children's savings, housing loans, leasing, micro-loans, SME loans, and insurance Dedicated counters at selected key branches Micro-entrepreneurial skills development activities. These target migrant workers and their families who are based in rural areas of Sri Lanka, and assists them in shifting from traditional cultivation practices to commercial agriculture. Sri Lankan migrant worker population growing: in addition to Middle East, West Asia and Europe, new destination countries are South Korea, Japan, Malaysia and Singapore

4. Pilot Launch of Adhishtana

5. Adhishtana Account Holders HNB Adhishtana to Enhance Empower Enrich The lives of Migrant workers of Sri Lanka Thank you!