The document discusses the proper use of alt tags for images, emphasizing the importance of creating informative and keyword-rich content without keyword stuffing. It provides examples of poor (missing alt text and keyword stuffing), better, and best practices for alt text. The goal is to enhance user experience and avoid being perceived as spam.

1. Bad, Better and the Best
Way to use Alt tags

2. When choosingalt text,focus on creatinguseful,information-richcontentthatuses
keywords appropriatelyand is in contextofthe contentofthepage.

3. Avoidfillingaltattributeswith keywords(keyword stuffing)as it resultsin a negativeuser
experienceand maycause your sitetobe seenas spam.

4. Takea lookat givenexamples

5. Bad (missingalttext):<imgsrc="puppy.jpg"alt=""/>
Bad (keywordstuffing):<imgsrc="puppy.jpg"alt="puppydogbabydogpuppupspuppiesdoggiespups
litterpuppiesdogretriever labradorwolfhoundsetterpointerpuppyjackrussellterrier puppiesdogfood
cheapdogfoodpuppyfood"/>
Better: <imgsrc="puppy.jpg"alt="puppy"/>
Best: <imgsrc="puppy.jpg"alt="Dalmatianpuppyplayingfetch"/>

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