When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page.

1. Bad, Better and the Best
Way to use Alt tags

2. When choosingalt text,focus on creatinguseful,information-richcontentthatuses
keywords appropriatelyand is in contextofthe contentofthepage.

3. Avoidfillingaltattributeswith keywords(keyword stuffing)as it resultsin a negativeuser
experienceand maycause your sitetobe seenas spam.

4. Takea lookat givenexamples

5. Bad (missingalttext):<imgsrc="puppy.jpg"alt=""/>
Bad (keywordstuffing):<imgsrc="puppy.jpg"alt="puppydogbabydogpuppupspuppiesdoggiespups
litterpuppiesdogretriever labradorwolfhoundsetterpointerpuppyjackrussellterrier puppiesdogfood
cheapdogfoodpuppyfood"/>
Better: <imgsrc="puppy.jpg"alt="puppy"/>
Best: <imgsrc="puppy.jpg"alt="Dalmatianpuppyplayingfetch"/>

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