1. Presented By
Md.
Ibrahim
Badar

2. Why Fast Food Industry?
Fast food industry is the most happening
industry around the world. Tasty food is
something which cannot be resisted. And in
today’s fast moving world, people don’t have
enough time to sit had have food for a long
time. A fast food firm takes into consideration
TIME factor and provides food in quick time.

3. Why Sho- Ibzy Delights?
Sho- Ibzy Delights is one of the oldest fast food firm operating in
New Delhi which has all the ingredients of becoming an international
brand.
Sho- Ibzy Delights works on the principle of developing profit centers
whereby all the work is handled by professionally qualified people
responsible for their respective departments.
The philosophy has always been customer satisfaction and we believe
that a satisfied customer is a customer for life.
Sho- Ibzy Delights is a producer of Indian sweets, snacks and is also
into retailing outlets, restaurant business, and fast food and lassi
centers.

4. Unique Selling Point (USP)
The best product with
traditional taste and service
sold at the best prices with
best ingredients in the most
hygienic condition.

5. Exports By The Firm
We are also exporters of sweets, snacks, halwas, dry fruits
and other foods with International Standards packaging.
We have NRI clients from countries such as the US, UK,
Canada, Dubai, Sharjah, Sri Lanka, Hongkong, New
Zealand, Singapore, Malaysia, Australia Kuwait, South
Africa, Bahrain & Oman.
We are also in the planning stages of using the Internet to
receive orders from overseas NRI clients.

6. Why Going International?
Getting economies of scale in home country.
Increase in profits and goodwill.
High Demand of Indian taste abroad.
Better and economical factors of production abroad.
Free economy of some countries like Mauritius,
Singapore etc.

7. Why Mauritius?
 Geographical Environment: Physical Location Is awesome rising to
discontinuous mountains encircling central plateau. There is no monsoon season.
This attracts tourism more.
Demographic Environment: The population estimate (as of 1 July 2011) for the
whole republic is 1,286,340, of whom 633,916 were males and 652,424 females. The
republic's residents are the descendants of people from India (Indo-Mauritian),
continental Africa (Mauritian Creole peope) usually known as 'Creoles' in
Mauritian creole, France (Franco- Mauritian) and China (Sino- Mauritian), among
other places. Most of the population is Indian in Mauritius starting with Hindus
followed by Christians and then by muslims and so on which resembles that
festivals will be more as in case of India which ultimately becomes favourable
point for Sho- Ibzy Delights.
Economic Environment: Economy is stagnant with good population literacy rate
(82.9%).The government also provides good incentives and leverages to invite FDI.

8. Strong Economy: Mauritius is getting stronger in terms of economy as it shifted
from monoculture exports to other sectors too. State-of-the-art physical
infrastructure, comfortable foreign exchange reserves, a highly educated and
productive workforce with a literacy rate of some 86%, and a robust and
diversified economy make the island a most coveted place for business.
Industrial and Vocational Training Board (IVTB) ensures a ready supply of
skills in a number of fields such as tourism, engineering, electronics, jewellery,
ICT, printing and textiles which ensures qualified workforce and better developed
infrustructure.
 Pretrential market access: Mauritian products enjoy duty and quota free
access to Europe, USA and Africa and Asia. In addition, the Government of
Mauritius wields economic diplomacy at bilateral as well as multilateral level in
order to continuously improve market access opportunities for Mauritian products
and services.
Attractive Incentives: Incentives are offered can be in the form of reduced
corporate tax, exemption of customs on equipment and raw materials, preferential
loan rates and reduced tariffs for electricity and water. Moreover, dividends paid to
shareholders are tax-exempt. Free repatriation of profits, dividends and capital is
allowed. Hence Mauritius is TAX HEAVEN !

9. Political Environment: Mauritius is a parliamentary democracy
governed under the constitution of 1968, as amended in 1992. The
president, who is the chief of state, is elected by the national assembly for
a five-year term. The prime minister, who is the head of government, is
appointed by the president, as is the council of ministers. The unicameral
legislature consists of a 70-seat national assembly; 68 members are
elected and, and eight, representing ethnic minorities, are appointed by
the president.
Social & Cultural Environment: The people of Mauritius are as varied
as the landscape; a fascinating blend of people from Europe Africa India
and the Far East has created a unique cosmopolitan island culture.
Mauritius is today a unique melting pot of peoples, languages and
cultures. English is the official language of the island, though you may
also hear French, Créole and also Indian languages like Bhojpuri and
Urdu. Mauritius, delicious cuisines may also attract you. The most
common varieties are Créole, European, Chinese and Indian, with
seafood almost always the specialty. You can feast your taste buds with a
typical Mauritian buffet, which might include a Muslim biryani, Indian
chicken curry, Chinese pork dish, Créole roast beef and French-style

10. Mauritius economic freedom score is 77.0, making its economy the 8th
freest in the 2012 Index.
Its overall score is 0.8 point higher than last year, with improvements in
property rights, monetary freedom, and the management of government
spending.
Mauritius is ranked 1st out of 46 countries in the Sub-Saharan African
region, and its overall score is well
above the world average.
The Mauritius government’s continued commitment to structural reforms
and policies that promote integration into the global marketplace has
positioned the island economy as a world leader in economic freedom.
 In the 2012 Index, Mauritius becomes the first Sub-Saharan African
country ever to advance into the top 10 in the rankings.

12. Product
Our range of tasty food and sweets includes:
North Indian Sweets North Indian Snacks South Indian Coconut
Halwas Western Snacks …Sweets
Bengali Sweets North Indian Foods South Indian dishes like
Dry Fruit Sweets Lassis …idli, dhosa etc.
Snacks Juices & Beverages Canned Sweets, Kheer,
Gujarati Snacks & Farsan Over 30 Flavors of Ice- …Misti Doi etc.
North Indian Chaats …cream

14. Place (Distribution)
Sho- Ibzy Delights strongly believes in the best practices for production, storage
and distribution. Our system has been tuned for efficient and punctual delivery at
any location.
Our products are delivered fresh and packaged in properly designed materials
taking into account the shelf life, the shape and the texture of the product.
To avoid contamination and spreading of bacteria we ensure that our packaging
is properly sealed and stored correctly maintaining the right temperature
required. All the above are done in Indian Market and same will be done in
Mauritius.
 For all the above purpose our skilled and professional staff is trained to handle
our delivery department from order taking to timely delivery of the finished
products. We will make sure that the products are fresh when served to customers.

15. Price
Pricing Policy: - Skimming policy (High Price & High Quality) at the beginning
stage and then as the product is accepted Penetrating strategy can be used i.e. Low
prices with Quality Products.
Level of Prices: - Different prices for each product with Standard price levels.
Discounts: - Discounts are provided only when there is a large / bulk order or
for a corporate order. On Special occasions like festivals 10% to 15% discounts are
given.
Terms of Delivery: - Free home delivery of some products like Sweets in bulk
quantity.
Payment Terms: - Cash and debit card (if purchased directly from shop).
Cheques are taken only in case of corporate order.

16. Promotion
Advertising: - will be done locally with use of FM Radio Stations, Hoardings,
Banners, giving sponsorships, etc
Sales Promotional Activities: - Giving Incentives to the Staff, Free food to the
people, Free Gifts to the Corporate Clients, Launching New Schemes for regular
customers, etc
Display: - Display of Products all along the road & in the interiors.
Publicity & P.R.: - Advertisement on televisions, sponsorship in fests and
colleges with a special person or firm appointed for handling public relations.

17. Biggest competitors for Sho-Ibzy Delights are the
following:
Mc Donald's
KFC
Abdul Farooq
Aman Snacks
Ah-Mee snacks & take away
Café Exotic

18. Mauritius offers a competitive business
environment in terms of industrial premises rates,
electricity and water charges, telecommunications
tariffs, freight charges and labour rates and cost of
living.
After discussing all the above favorable factors the
entry mode for this market will be the direct
investment i.e. establishing manufacturing and
sales subsidiary in Mauritius. ( According to above
explanations and Tally Chart in next slide)

19. TYPES OF LEGAL POLITICAL INCENTIVES TOTAL
LAWS LAWS
ENTRY MODE AND PROFIT POINTS
benefits
LICENSING 2
JOINT 2
VENTURE
WHOLLY 3
OWNED
SUBSIDIARY
FRANCHISING 2
STRATEGIC 1
ALLIANCES