How are CMOs navigating this age of disruption where new competitors emerge at breakneck speed? The recent C-suite study from IBM’s Institute for Business Value reveals how marketing dynamos are embracing creative destruction and enriching the arc of engagement with customers. View the research ibm.biz/cmostudy

1. ibm.biz/cmostudy
Learn more about leading CMOs
and their perspective.
Redefining Markets:
Insights from the IBV Global C-suite study –
The CMO Perspective
How are CMOs navigating this age of
disruption where new competitors emerge
at breakneck speed? The recent C-suite study
from IBM’s Institute for Business Value reveals
how marketing dynamos are embracing
creative destruction and enriching the arc of
engagement with customers.
PERSPECTIVES FROM THE
CMO
63%
say creating better
experiences for
their customers is
their #1 priority.
Customers in
Their Sights
expect to offer more
digital opportunities for
customer engagement.80%
Listen and Engage
Handshakes Form
Partnerships
69%
plan to partner more
extensively to forge
multi-dimensional
customer experiences.
Competitive Spirit
60%
expect more competition
will come from outside
their industry versus
from within.
plan to hire employees
with the relevant skills to
improve the marketing
team’s digital literacy.79%
Digital is in
their DNA
Data-Driven Decisions
of CMOs are using
predictive analytics today
to explore new trends.69%
IBM Commerce