A New Way Forward with IBM MobileFirst
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Leaders know that mobile matters to their business. Yet, most are struggling to figure out how to really maximize the potential of mobile to drive industry disruption and differentiation. In this presentation, learn the top three drivers of success in mobility and how IBM MobileFirst can help you chart a New Way Forward to make the most of the mobile enterprise opportunity. Learn more about making the most of the mobile enterprise opportunity. http://ibm.co/1yXumbe
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A New Way Forward with IBM MobileFirst
- 1. © 2015 IBM Corporation1 @IBMMobile / #IBMMobile A New Way Forward with IBM MobileFirst April 2015 © 2015 IBM Corporation
- 2. © 2015 IBM Corporation2 @IBMMobile / #IBMMobile © 2015 IBM Corporation2 @IBMMobile / #IBMMobile 84% of CIOs say mobile is critical to success Source: IBM Institute for Business Value
- 3. © 2015 IBM Corporation3 @IBMMobile / #IBMMobile © 2015 IBM Corporation3 @IBMMobile / #IBMMobile 94% of CMOs say mobile is crucial to plans Source: IBM Institute for Business Value
- 4. © 2015 IBM Corporation4 @IBMMobile / #IBMMobile © 2015 IBM Corporation4 @IBMMobile / #IBMMobile have a well-defined mobile strategy 1 2 Only Source: IBM Institute for Business Value
- 5. © 2015 IBM Corporation5 @IBMMobile / #IBMMobile DevOps Personalization Integration AnalyticsScale Security Capabilities Quality © 2015 IBM Corporation5 @IBMMobile / #IBMMobile managing a mobile ecosystem is no small task
- 6. © 2015 IBM Corporation6 @IBMMobile / #IBMMobile © 2015 IBM Corporation6 @IBMMobile / #IBMMobile over 5,000 mobile customer engagements
- 7. © 2015 IBM Corporation7 @IBMMobile / #IBMMobile © 2015 IBM Corporation7 @IBMMobile / #IBMMobile drivers of success in mobility3
- 8. © 2015 IBM Corporation8 @IBMMobile / #IBMMobile © 2015 IBM Corporation8 @IBMMobile / #IBMMobile Use mobility for a New Way to Work1 2 Use mobility as a New Way to Engage Customers 3 Use mobility as the New Way Forward
- 9. © 2015 IBM Corporation9 @IBMMobile / #IBMMobile © 2015 IBM Corporation9 @IBMMobile / #IBMMobile New Way to Work: Instant access to lower, unadvertised fuel prices and driver amenities New Way to Engage: Intuitive, ‘1-click’ connection to contextual data – and no unnecessary distractions New Way Forward: Real-time data analysis to save customers time and money and make life on the road better and easier for their truck drivers
- 10. © 2015 IBM Corporation10 @IBMMobile / #IBMMobile IBM MobileFirst Portfolio IBM MobileFirst Protect IBM MobileFirst Technology Services + Manage and Secure the mobile enterprise + Enable our employees to work anytime and anywhere + Ensure trusted mobile interactions IBM MobileFirst for iOS IBM Interactive Experience + Drive revenue and productivity through mobile + Transform the value chain with mobile IBM MobileFirst Platform + Deliver differentiated mobile apps quickly and iterate often + Unlock back office capabilities to create better front office engagement Mobile Customer Engagement IBM Tealeaf CX Mobile IBM Digital Experience + Create deeper engagement by delivering contextually relevant experiences + Discover new opportunities using mobile information
- 11. © 2015 IBM Corporation11 @IBMMobile / #IBMMobile © 2015 IBM Corporation11 3 1Learn: www.ibm.com/mobilefirst 2Try at no cost: www.ibm.co/1FXQDVN Join: @IBMMobile, #IBMMobile www.facebook.com/ibmmobilefirst
- 12. © 2015 IBM Corporation12 @IBMMobile / #IBMMobile
Editor's Notes
- Today, I’d like to share with you our observations about using the power of enterprise mobility to find new ways to work; new ways to engage customers, and new ways forward. Worldwide, we’ve seen a tremendous amount of enthusiasm from clients about IBM MobileFirst. It’s clear that across industries, business leaders recognize the significance of the enterprise mobile opportunity.
- …Validating that commitment, our recent C-suite studies show that 84% of CIOs rated mobile solutions as a critical investment. Source: “Moving from the Back Office to the Frontline – CIO and CMO Perspective”, IBV, 2013Source link: http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/
- And 94% of CMOs ranked mobile apps as crucial to their plans. So business leaders know mobile is important. And the vast majority committed to enterprise integration. That’s good news, right? Absolutely! And yet… Source: “Moving from the Back Office to the Frontline – CIO and CMO Perspective”, IBV, 2013Source link: http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/
- While many companies have started on their mobile journey, the vast majority feel they are not sufficiently harnessing the power of mobility to create competitive differentiation. Only half of all companies have a well-defined mobile strategy – meaning one that’s aligned to the business, has a clear funding mechanism, and an established governance structure with IT and Line of Business leaders. Source: “Moving from the Back Office to the Frontline – CIO and CMO Perspective”, IBV, 2013Source link: http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/
- And from a pure execution perspective, managing a mobile ecosystem is not nearly as straightforward as you might think. In fact, it can be downright hard. If you’re a CIO, CTO or any other leader in charge of IT, you’ve probably at some point thought, “It’s just a mobile app. Maybe two. We can handle that. How hard can it be?” But before you know it, that one app turns into three, or four, or more…and the your team is trying to meet new requirements for functionality; address the new security concerns that mobile opens up; troubleshoot usability issues; and project mobile workloads that are impacted by a bunch of factors that are really hard to predict. As a result, mobile app demand is outstripping most enterprise’s ability to deliver. In fact, 85 percent of companies have a backlog of up to 20 apps. And the problem isn’t going away anytime soon. By 2016, according to IDC, the number of enterprise applications optimized for mobile is expected to quadruple. With more mobile apps – and more people engaging with them more often, comes the need to look even more closely at security. Your end users need to be able to trust in the apps, devices and networks that are enabling those mobile transactions. We’ve found that most people will gladly provide an enterprise with more data in exchange for better and more personalized services. BUT they will also extract a high price for violating that trust. If your company experiences a data breach you will very likely lose customers to competitors. According to recent research we commissioned from Forrester, as many as 50% of your customers will consider switching from your brand after a data breach.
- So how can leaders move forward efficiently and effectively? That’s where IBM can help, leveraging what we’ve learned from over 5,000 mobile customer engagements and from the technology capabilities that have earned us 19 leadership rankings in analysts’ research.
- Based on this expertise, we believe there are 3 drivers of success in mobility that can enable you to act strategically, no matter where you are on your mobile journey.
- First, use mobility for a New Way to Work. Put the latest mobile devices in the hands of your employees to provide the data needed to improve skills, provide superior service and to make better decisions when and where they are needed. Envision and then create new ways of doing business and getting work done. Be bold. Map and redesign processes and workflows. Integrate analytics into redefined role-specific workflows. You’ll empower employees to make better decisions. And that will allow your organization to improve the customer experience, productivity, cost, or responsiveness. Second, Use mobility for new ways to engage customers. In 2014, global mobile data traffic reached 2.5 exabtyes per month. Organizations with the right capabilities are already using this data to attract, engage and acquire customers in new and differentiated ways, leaving competitors without these capabilities at a significant disadvantage. The potential disadvantage will continue to grow since global mobile data traffic is expected to grow ten-fold by 2019. Third, Use mobility as the new way forward While most companies have started building mobile apps, many are relying on existing APIs built for the web that may not deliver the right content, or take advantage of the full capability of the device. Many of our clients say that they can create reasonably good apps. Meanwhile the backlog continues to grow, with demand outstripping the ability to deliver.
- The Comdata story is a great way to show these best practices in action. Comdata is an IBM client and a leader in payment solutions for the fleet management industry. Basically, they’re a credit card company. They issue the Fleet Management credit card that their customers’ truck drivers use to pay for gas and work-related expenses on the road. Comdata knew that mobile could make a major difference for their business, but they weren’t sure how. What they did know what this: Every day, fleet management companies worldwide spend about $85 million on fuel. And even though the fleet managers typically have pre-negotiated loyalty rates with many fuel chains, those rates are not advertised. In many cases, drivers don’t even have this information. As a result, nearly 54 percent of their customers’ drivers were paying more for gas than should. By delivering the right information to the drivers at the right place and time, Comdata could help its customers save up to $25K a month or $300k a year – potentially huge savings. To capitalize on the opportunity, Comdata did three things: They used mobile to envision a New Way to Work for its customers’ truck drivers. They imagined an intuitive, easy-to-use and always-on mobile app enabled with data from a myriad of sources – including their own Systems of Record, the MasterCard gas prices feed, local municipalities’ that held data on height and weight restrictions for bridges and overpasses, traffic bureaus and so on. With real-time access to this rich data, they knew that drivers could not only make better fuel purchase decisions but also optimize their routes to avoid traffic delays and construction and find the kind of amenities (e.g., truck stops with showers) that would make life on the road infinitely easier. With this vision in mind, Comdata worked with IBM Business Partner Point Source to bring the app to life, enabling a New Way to Engage with their customers’ drivers. Along the way, they interviewed actual truckers to create user journey maps. They solved the problem of how to quickly access and analyze massive amounts of data to reliably deliver the right insights to drivers at the right place and time by using IBM Cloudant to make complex geospatial map reduction queries across multiple systems running in IBM SoftLayer. And they used the IBM MobileFirst Platform to design an innovative app interface with a ‘1-click’ strategy that allows drivers to access the information quickly and easily, without creating unnecessary – and potentially disastrous -- distractions. With this new mobile-first solution, Comdata truly architected a New Way Forward for their business. In the past, Comdata was only able to analyze data after drivers' trips -- by uncovering insights from the Fleet Management card purchase data as well as known gas pricing data and data from gaming simulations designed to predict drivers' behavior. Now, they can now gather and analyze trip data in real time, saving their customers time and money and providing a much better experience for drivers, who can optimize their routes based on the amenities that matter most to them. Read the full Comdata case study (internal link): http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0CRDD-9R3SVS&appname=crmd
- IBM MobileFirst offers the full breadth of expertise and technology to help organizations deliver mobile enabled processes, apps, infrastructure and engagement systems that are designed exclusively for mobile users, made personal with data and that are as secure as they are convenient. TRANSFORM: Reinvent your business IBM MobileFirst for iOS solutions combine the power of enterprise data and analytics with elegant user experience to fundamentally redefine the ways enterprises empower their professionals to interact, learn, connect and perform. ENGAGE: Engage your customers in new ways: IBM Interactive Experience and IBM ExperienceOne use data to create transformative customer experiences that fuse the physical and digital worlds to help organizations grow. BUILD: Build, integrate and manage apps at scale Offerings include the IBM MobileFirst Platform, a modular mobile solution that helps enterprise customers securely integrate and manage many mobile apps – whether customers build, buy, or bring their own. PROTECT: Secure mobile devices, apps and content Offerings include IBM MobileFirst Protect, the Leading Solution for Enterprise Mobility & Device Management delivered from the cloud.
- Source link for MobileFirst Platform Free Trial landing page: https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=swg-worklight&S_PKG=ov1268&S_CMP=web_ibm_ws_mobile_hr_worklight Bitly link for above: http://ibm.co/1FXQDVN