ROI (return on involvement) is determined by your output, which is defined by the content you create, while your content is defined by your strategy, and your strategy is defined by your proposition. To have a successful social media strategy, you must first define your core proposition.

1. ROI defines your activation success.
Output defines your ROI. (return of involvement)
Content defines your output.
Strategy defines your content.
Proposition defines your Strategy.
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1. Define your proposition.
Social Media SUCCESS STRATEGY