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Why We Banned the Word Wealth Screening & Created…
2
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
What we do
Using the best wealth, biographical and philanthropic information in the industry,
we help Education, Healthcare, and Nonprofit organizations determine:
WHO to Ask
HOW MUCH to Ask For
WHEN to ASK
3
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
Over the Past 25 Years…
4
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
PROscore
A prospect/donor scoring system with built in customization and
transparency so you can have more confidence in your scores.
5
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
The components of a PROscore
PROPENSITY Rating
Do they have a history of giving?
AFFINITY Rating
How much do they like your cause?
BASELINE CAPACITY Rating
How much do they have to give?
John M. Smith
6
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
This Year… PROscreen
Use PROscreen to build a prioritized list of potential donors who
have the CAPACITY and are INCLINED to give to your organization.
7
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
Why Ban Wealth Screening
1. Time Consuming
2. Too Many False Positives
3. Incomplete Picture
4. Quickly Out of Date
… WHY?
8
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
ISSUE #1
Issue = Time Consuming
Solution = Run small screens often or larger screens
annually & get results within 2 days versus more than 1
week
9
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
Issue #2
Issue = Too Many False Positives
Solution = You select the Confidence of Match
• Less restrictive
• More false positives
• More validation post screen
• More restrictive
• No false positives
• Add additional records post screen
10
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
Issue #3
Issue = Incomplete Picture
Solution = Customize PROPENSITY, AFFINITY &
CAPACITY to align with fundraising strategy
1. Input Baseline Capacity Ranges
2. Adjust Weighting
3. Select Affinity
“I’m looking for individuals with a connection to…”
11
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
Issue #4
Issue = Quickly Out of Date
Solution = A workbench to validate, add/delete
records, refresh results, & set alerts
12
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
Prospect Screening Done Differently
PROscreen
BTA
• Screen a large number of prospects
• Identify & prioritize top prospective donors
• Create PROfiles for top prospects, then validate, add/delete records &
refresh results
13
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
Run a PROscreen Project
DEMO
14
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
Questions?
Questions?
ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS
Thank You
Thank You
Gerry Lawless
President & CEO, iWave
gerry.lawless@iwave.com
902.894.3012

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Why We Banned The Word Wealth Screening

  • 1. Why We Banned the Word Wealth Screening & Created…
  • 2. 2 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS What we do Using the best wealth, biographical and philanthropic information in the industry, we help Education, Healthcare, and Nonprofit organizations determine: WHO to Ask HOW MUCH to Ask For WHEN to ASK
  • 3. 3 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS Over the Past 25 Years…
  • 4. 4 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS PROscore A prospect/donor scoring system with built in customization and transparency so you can have more confidence in your scores.
  • 5. 5 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS The components of a PROscore PROPENSITY Rating Do they have a history of giving? AFFINITY Rating How much do they like your cause? BASELINE CAPACITY Rating How much do they have to give? John M. Smith
  • 6. 6 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS This Year… PROscreen Use PROscreen to build a prioritized list of potential donors who have the CAPACITY and are INCLINED to give to your organization.
  • 7. 7 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS Why Ban Wealth Screening 1. Time Consuming 2. Too Many False Positives 3. Incomplete Picture 4. Quickly Out of Date … WHY?
  • 8. 8 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS ISSUE #1 Issue = Time Consuming Solution = Run small screens often or larger screens annually & get results within 2 days versus more than 1 week
  • 9. 9 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS Issue #2 Issue = Too Many False Positives Solution = You select the Confidence of Match • Less restrictive • More false positives • More validation post screen • More restrictive • No false positives • Add additional records post screen
  • 10. 10 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS Issue #3 Issue = Incomplete Picture Solution = Customize PROPENSITY, AFFINITY & CAPACITY to align with fundraising strategy 1. Input Baseline Capacity Ranges 2. Adjust Weighting 3. Select Affinity “I’m looking for individuals with a connection to…”
  • 11. 11 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS Issue #4 Issue = Quickly Out of Date Solution = A workbench to validate, add/delete records, refresh results, & set alerts
  • 12. 12 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS Prospect Screening Done Differently PROscreen BTA • Screen a large number of prospects • Identify & prioritize top prospective donors • Create PROfiles for top prospects, then validate, add/delete records & refresh results
  • 13. 13 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS Run a PROscreen Project DEMO
  • 14. 14 ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS Questions? Questions?
  • 15. ABOUT EVOLUTION PROscore PROscreen ISSUES DEMO QUESTIONS Thank You Thank You Gerry Lawless President & CEO, iWave gerry.lawless@iwave.com 902.894.3012