iRISEmedia explains how colours impact your brand’s marketing and takes a critical look at the meaning of colours from a marketing perspective.

1. WHAT COLOURS SAY ABOUT YOUR BRAND
Source: http://bit.ly/1lPqdzm

2. The colour of your brand is
an important factor.
Generally we don’t pay
attention to the meaning
behind brand colours
however, our subconscious
brain is able to differentiate
the stimuli of each colour.
Source:http://bit.ly/1Pa9ccA

3. R
E
D
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Red is one of the most
important colours for
marketing because it
expresses powerful
emotions such as passion,
danger & excitement

4. highly impactful
on people
because it’s
friendly, cheerful
and confident. It
suggests
fun & risk
ORANGE
Source: http://bit.ly/1Y6zVOs

5. Y
E
L
L
O
W
Source:http://bit.ly/1O7Eu8W
youth,
imagination,
energy,
warmth &
clarity

6. GREENSource:http://bit.ly/1t6xFLv
peacelife
growthhealth

7. BLUE
Source: http://bit.ly/1UBhkHf
Calm, trust,
dependability
& strength

8. Purple
Source:http://bit.ly/1TZSUHu
Reactive, imaginative & wise.
Purple is often connected with
the 18 to 25 year
demographic

9. BROWN
B
R
O
W
N
Source: http://bit.ly/1TZOnER
nurturing
& robust

10. GRAY
Sleek &
timeless
Source: http://bit.ly/1r5yWR8

11. BLACK
Dramatic
&
Sophisticated
Source:http://bit.ly/1TSVvGb

12. Source:http://bit.ly/1r5z972
Before you create a
logo, colour is
your first
consideration
because it is the
face of the
company. Colour
expresses what your
brand is about…
choose wisely.
THE END

13. iRISEmedia.com
6 Wingold Ave., Toronto
416.840.7749
1.888.750.4344
CONTACT
info@iRISEmedia.com
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