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NOS Digital Media 
September 23, 2014 
Lara Ankersmit
Resultaten Sport events 
2014
NOS Olympische 
Spelen 
SPIN AWARDS 2014
Responsive OS site
NOS Olympics 
• Extra Livestreams ! 
• Interactive: the consumer decides! 
• Full responsive for all devices (mobile)! 
• Live, on-demand clips and programmes! 
• Match schedule
Challenges OS vs WK 
• This year a script to differentiate quality of the 
streams between several providers! 
• Big difference between OS 2014 and WK 2014 (day 
/ evening) and therefore in the network (corporate / 
home) ! 
!
6.1mln 
unique visitors
300k 
simultaneous 
Results
OS2014
10 KM race OS
OS 2014 
• Facts! 
• Max bitrate stream: 1Mbit! 
• Results! 
• Max hits 4,7M/min / ~300.000 players !
NOS WK 2014
WK 2014 
• Facts! 
• Max bitrate stream: 2Mbit! 
• Results! 
• Max hits 2.5M/min / ~200.000 players !
WK2014
WK2014 NED-ARG
• 64 matches! 
• extensive live match statistics! 
• highlights available in mono-cam 
and multi-angle! 
• multi-angle highlights in up to 20 
camera-angles! 
• available within minutes! 
• produced in Rio! 
• edited in Hilversum! 
• served to the dutch audience! 
• in 2.5 MBIT quality video! 
• on Android and iOS, tablet and 
phone 
NOS FIFA WK App Product
Amazon 
S3 
Production 
IBC 
@ 
Rio 
Akamai 
CDN 
Client 
app 
Sports 
editorial 
system 
Video flow
Results 
• 900k+ app downloads! 
– 560k iOS! 
– 340k Android! 
• 12.4 mio sessions, 50 mio screenviews! 
• 400+ TB data usage
No 1 in app stores for a long, 
long time
Studio Brasil
HbbTV
Wearables
Oculus Rift Troonrede 
Prinsjesdag 2014
lara.ankersmit@nos.nl 
@laram

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