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B2B Lead Generation Trends 2013 Slide 1 B2B Lead Generation Trends 2013 Slide 2 B2B Lead Generation Trends 2013 Slide 3 B2B Lead Generation Trends 2013 Slide 4 B2B Lead Generation Trends 2013 Slide 5 B2B Lead Generation Trends 2013 Slide 6 B2B Lead Generation Trends 2013 Slide 7 B2B Lead Generation Trends 2013 Slide 8 B2B Lead Generation Trends 2013 Slide 9 B2B Lead Generation Trends 2013 Slide 10 B2B Lead Generation Trends 2013 Slide 11 B2B Lead Generation Trends 2013 Slide 12 B2B Lead Generation Trends 2013 Slide 13 B2B Lead Generation Trends 2013 Slide 14 B2B Lead Generation Trends 2013 Slide 15 B2B Lead Generation Trends 2013 Slide 16 B2B Lead Generation Trends 2013 Slide 17 B2B Lead Generation Trends 2013 Slide 18 B2B Lead Generation Trends 2013 Slide 19 B2B Lead Generation Trends 2013 Slide 20 B2B Lead Generation Trends 2013 Slide 21 B2B Lead Generation Trends 2013 Slide 22 B2B Lead Generation Trends 2013 Slide 23 B2B Lead Generation Trends 2013 Slide 24
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Q1 WHAT ARE THE BIGGEST B2B Lead Generation Trends 2013

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Q1 WHAT ARE THE BIGGEST
Lead Generation Challenges?



Generating What are your biggest B2B lead generation challenges? (Select all that apply)

high-quality leads Generating high-quality leads

is by far the number one Converting leads into customers

Creating meaningful content
challenge for B2B marketers
Demonstrating return on investment
(61 percent). Sourcing high-quality data/lists

Lead generation across multiple media

Generating a high-volume of leads

Marketing to a lenghtening sales cycle
Marketing to a growing number of
people involved
Generating public relations and
awareness buzz
Communicating product value
Creating overall marketing strategy
Keeping up with changes in
the marketplace

0% 20% 40% 60% 80%




B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 3

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Q1 WHAT ARE THE BIGGEST Lead Generation Challenges? Generating What are your biggest B2B lead generation challenges? (Select all that apply) high-quality leads Generating high-quality leads is by far the number one Converting leads into customers Creating meaningful content challenge for B2B marketers Demonstrating return on investment (61 percent). Sourcing high-quality data/lists Lead generation across multiple media Generating a high-volume of leads Marketing to a lenghtening sales cycle Marketing to a growing number of people involved Generating public relations and awareness buzz Communicating product value Creating overall marketing strategy Keeping up with changes in the marketplace 0% 20% 40% 60% 80% B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 3

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