Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Q1 WHAT ARE THE BIGGEST B2B Lead Generation Trends 2013


Published on

Q1 WHAT ARE THE BIGGEST Lead Generation Challenges? Generating What are your biggest B2B lead generation challenges? (Select all that apply) high-quality leads Generating high-quality leads is by far the number one Converting leads into customers Creating meaningful content challenge for B2B marketers Demonstrating return on investment (61 percent). Sourcing high-quality data/lists Lead generation across multiple media Generating a high-volume of leads Marketing to a lenghtening sales cycle Marketing to a growing number of people involved Generating public relations and awareness buzz Communicating product value Creating overall marketing strategy Keeping up with changes in the marketplace 0% 20% 40% 60% 80%B2B LEAD GENERATION MARKETING TRENDS | Read the 2013 survey results 3

Published in: Business