Award School Asia 2012 Brief Nine ( Open Brief ) Client: The General Public Product/Service: New Communication Medium or Channel Media: Digital / Interactive Target Audience: People who are interest in new ways of communicating with each other. Single Minded Proposition: Creating a new effective way for people to communicate digitally with each other. Background/Proof of Proposition: Humanity seeks to develop better means of communication through the advancements of digital technology. Mandatories: It must be free