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Assignment Instructions
THIS IS FOR WEEK 5!!
The Learning Reflection Journal is a compilation of
weekly learning reflections you'll independently write about
across Weeks 2, 3, 5, 6 and 7. During each of the assigned
weeks, you will write two paragraphs, each 300 words in length
(i.e., 600 words total). The first paragraph will describe a topic
that you found particularly interesting during that week and
what made it interesting, and the second paragraph will describe
something that you have observed occurring in the real world
that exemplified that topic. Only one topic may be recorded in
the journal for each assigned week and your observed real word
occurrence must be clearly related to it.
READINGPersonality Theory
Created July 7, 2017 by userMark Kelland
In contrast to both the often dark, subconscious
emphasis of the psychodynamic theorists and the somewhat
cold, calculated perspectives of behavioral/cognitive theorists,
the humanistic psychologists focus on each individual’s
potential for personal growth and self-actualization. Carl
Rogers was influenced by strong religious experiences (both in
America and in China) and his early clinical career in a
children’s hospital. Consequently, he developed his therapeutic
techniques and the accompanying theory in accordance with a
positive and hopeful perspective. Rogers also focused on the
unique characteristics and viewpoint of individuals.
Abraham Maslow is best known for his extensive
studies on the most salient feature of the humanistic
perspective: self-actualization. He is also the one who referred
to humanistic psychology as the third force, after the
psychodynamic and behavioral/cognitive perspectives, and he
specifically addressed the need for psychology to move beyond
its study of unhealthy individuals. He was also interested in the
psychology of the work place, and his recognition in the
business field has perhaps made him the most famous
psychologist.
Henry Murray was an enigmatic figure, who seemingly
failed to properly acknowledge the woman who inspired much
of his work, and who believed his life had been something of a
failure. Perhaps he felt remorse as a result of maintaining an
extramarital affair with the aforementioned woman, thanks in
large part to the advice and help of Carl Jung! Murray extended
a primarily psychodynamic perspective to the study of human
needs in normal individuals. His Thematic Apperception Test
was one of the first psychological tests applied outside of a
therapeutic setting, and it provided the basis for studying the
need for achievement (something akin to a learned form of self-
actualization). Carl Rogers and Humanistic Psychology
Carl Rogers is the psychologist many people associate
first with humanistic psychology, but he did not establish the
field in the way that Freud established psychoanalysis. A few
years older than Abraham Maslow, and having moved into
clinical practice more directly, Rogers felt a need to develop a
new theoretical perspective that fit with his clinical
observations and personal beliefs. Thus, he was proposing a
humanistic approach to psychology and, more specifically,
psychotherapy before Maslow. It was Maslow, however, who
used the term humanistic psychology as a direct contrast to
behaviorism and psychoanalysis. And it was Maslow who
contacted some friends, in 1954, in order to begin meetings that
led to the creation of the American Association for Humanistic
Psychology. Rogers was included in that group, but so were
Erich Fromm and Karen Horney, both of whom had distinctly
humanistic elements in their own theories, elements that shared
a common connection to Alfred Adler’s Individual Psychology
(Stagner, 1988). In addition, the spiritual aspects of humanistic
psychology, such as peak experiences and transcendence, have
roots in the work of Carl Jung and William James, and go even
further back in time to ancient philosophies of Yoga and
Buddhism.
In at least one important way, Rogers’ career was
similar to that of Sigmund Freud. As he began his clinical
career, he found that the techniques he had been taught were not
very effective. So, he began experimenting with his own ideas,
and developing his own therapeutic approach. As that approach
developed, so did a unique theory of personality that aimed at
explaining the effectiveness of the therapy. Rogers found it
difficult to explain what he had learned, but he felt quite
passionately about it:
…the real meaning of a word can never be expressed in
words, because the real meaning would be the thing itself. If
one wishes to give such a real meaning he should put his hand
over his mouth and point. This is what I should most like to
do. I would willingly throw away all the words of this
manuscript if I could, somehow, effectively point to the
experience which is therapy. It is a process, a thing-in-itself, an
experience, a relationship, a dynamic… (pp. ix; Rogers,
1951)Brief Biography of Carl Rogers
Carl Ransom Rogers was born on January 8, 1902, in
Chicago, Illinois. His parents were well-educated, and his
father was a successful civil engineer. His parents loved their
six children, of whom Rogers was the fourth, but they exerted a
distinct control over them. They were fundamentalist
Christians, who emphasized a close-knit family and constant,
productive work, but approved of little else. The Rogers
household expected standards of behavior appropriate for the
‘elect’ of God: there was no drinking of alcohol, no dancing,
no visits to the theater, no card games, and little social life at
all (DeCarvalho, 1991; Thorne, 2003).
Rogers was not the healthiest of children, and his
family considered him to be overly sensitive. The more his
family teased him, the more he retreated into a lonely world of
fantasy. He sought consolation by reading books, and he was
well above his grade level for reading when he began school. In
1914 the family moved to a large farm west of Chicago, a move
motivated primarily by a desire to keep the children away from
the temptations of suburban city life. The result was even more
isolation for Rogers, who lamented that he’d only had two dates
by the end of high school. He continued to learn, however,
becoming something of an expert on the large moths that lived
in the area. In addition, his father encouraged the children to
develop their own ventures, and Rogers and his brothers raised
a variety of livestock. Given these interests, and in keeping
with family tradition, Rogers enrolled in the University of
Wisconsin-Madison to study scientific agriculture (DeCarvalho,
1991; Thorne, 2003).
During his first year of college, Rogers attended a
Sunday morning group of students led by Professor George
Humphrey. Professor Humphrey was a facilitative leader, who
refused to be conventional and who encouraged the students to
make their own decisions. Rogers found the intellectual
freedom very stimulating, and he also began to make close
friends. This increased intellectual and emotional energy led
Rogers to re-examine his commitment to Christianity. Given
his strong religious faith, he decided to change his major to
history, in anticipation of a career as a Christian minister. He
was fortunate to be chosen as one of only twelve students from
America to attend a World Student Christian Federation
conference in Peking, China. He traveled throughout China
(also visiting Korea, Hong Kong, Japan, the Philippines, and
Hawaii) for 6 months, surrounded by other intelligent and
creative young people. He kept a detailed journal, and wrote
lengthy letters to his family and Helen Elliott, a childhood
friend whom he considered to be his “sweetheart.” His mind
was stretched in all directions by this profound cross-cultural
experience, and the intellectual and spiritual freedom he was
embracing blinded him to the fact that his fundamentalist family
was deeply disturbed by what he had to say. However, by the
time Rogers was aware of his family’s disapproval, he had been
changed, and he believed that people of very different cultures
and faiths can all be sincere and honest (Kirschenbaum, 1995;
Thorne, 2003). As a curious side note, Rogers’ roommate on
the trip was a Black seminary professor. Rogers was vaguely
aware that it was strange at that time for a Black man and a
White man to room together, but he was particularly surprised
at the stares they received from the Chinese people they met,
who had never seen a Black person before (Rogers & Russell,
2002). After his return from China, Rogers graduated from
college, and 2 months later he married Helen. Again his family
disapproved, believing that the young couple should be more
established first. But Rogers had been accepted to the Union
Theological Seminary in New York City, and both he and Helen
wanted to be together. His family may have wanted them to
wait because Union Theological Seminary was, perhaps, the
most liberal seminary in America at the time (DeCarvalho,
1991; Rogers & Russell, 2002; Thorne, 2003).
Rogers spent 2 years at the seminary, including a
summer assignment as the pastor of a small church in Vermont.
However, his desire not to impose his own beliefs on others,
made it difficult for him to preach. He began taking courses at
nearby Teachers’ College of Columbia University, where he
learned about clinical and educational psychology, as well as
working with disturbed children. He then transferred to
Teachers’ College, and after writing a dissertation in which he
developed a test for measuring personality adjustment in
children, he earned his Ph.D. in Clinical Psychology. Then, in
1928, he began working at the Rochester Society for the
Prevention of Cruelty to Children (DeCarvalho, 1991; Thorne,
2003).
Rogers was immersed in his work in Rochester for 12
years. He found that even the most elaborate theories made
little sense when dealing with children who had suffered severe
psychological damage after traveling through the courts and the
social work systems. So Rogers developed his own approach,
and did his best to help them. Many of his colleagues,
including the director, had no particular therapeutic orientation:
When I would try to see what I could do to alter their
behavior, sometimes they would refuse to see me the next time.
I’d have a hard time getting them to come from the detention
home to my office, and that would cause me to think, “What is
it that I did that offended the child?” Well, usually it was
overinterpretation, or getting too smart in analyzing the causes
of behavior…So we approached every situation with much more
of a question of “What can we do to help?” rather than “What is
the mysterious cause of this behavior?” or “What theory does
the child fit into?” It was a very good place for learning in that
it was easy to be open to experience, and there was certainly no
pressure to fit into any particular pattern of thought. (pg. 108;
Rogers & Russell, 2002)
Eventually Rogers wrote a book outlining his work with
children, The Clinical Treatment of the Problem Child (Rogers,
1939), which received excellent reviews. He was offered a
professorship at Ohio State University. Beginning as a full
professor gave Rogers a great deal of freedom, and he was
frequently invited to give talks. It has been suggested that one
such talk, in December 1940, at the University of Minnesota,
entitled “Newer Concepts in Psychotherapy,” was the official
birthday of client-centered therapy. Very popular with his
students, Rogers was not so welcome amongst his colleagues.
Rogers believed that his work was particularly threatening to
those colleagues who believed that only their own expertise
could make psychotherapy effective. After only 4 years, during
which he published Counseling and Psychotherapy (Rogers,
1942), Rogers moved on to the University of Chicago, where he
established the counseling center, wrote Client-Centered
Therapy (Rogers, 1951) and contributed several chapters
to Psychotherapy and Personality Change (Rogers & Dymond,
1954), and in 1956 received a Distinguished Scientific
Contribution Award from the American Psychological
Association. Then, in 1957, he accepted a joint appointment in
psychiatry and psychology at the University of Wisconsin to
study psychotic individuals. Rogers had serious doubts about
leaving Chicago, but felt that the joint appointment would allow
him to make a dramatic contribution to psychotherapy. It was a
serious mistake. He did not get along with his colleagues in the
psychology department, whom he considered to be antagonistic,
outdated, “rat-oriented,” and distrustful of clinical psychology,
and so he resigned. He kept his appointment in the psychiatry
department, however, and in 1961 published perhaps his most
influential book, On Becoming a Person (Rogers, 1961).
In 1963, Rogers moved to California to join the Western
Behavioral Sciences Institute, at the invitation of one of his
former students, Richard Farson. This was a non-profit institute
dedicated to the study of humanistically-oriented interpersonal
relations. Rogers was leery of making another major move, but
eventually agreed. He became very active in research on
encounter groups and educational theory. Five years later,
when Farson left the institute, there was a change in its
direction. Rogers was unhappy with the changes, so he joined
some colleagues in leaving and establishing the Center for
Studies of the Person, where he remained until his death. In his
later years, Rogers wrote books on topics such as personal
power and marriage (Rogers, 1972, 1977). In 1980, he
published A Way of Being (Rogers, 1980), in which he changed
the terminology of his perspective from “client-centered” to
“person-centered.” With the assistance of his daughter Natalie,
who had studied with Abraham Maslow, he held many group
workshops on life, family, business, education, and world
peace. He traveled to regions where tension and danger were
high, including Poland, Russia, South Africa, and Northern
Ireland. In 1985 he brought together influential leaders of
seventeen Central American countries for a peace conference in
Austria. The day he died, February 4, 1987, without knowing
it, he had just been nominated for the Nobel Peace Prize
(DeCarvalho, 1991; Kirschenbaum, 1995; Thorne, 2003).
Placing Rogers in Context: A Psychology 2,600 Years in the
Making
Carl Rogers was an extraordinary individual whose approach
to psychology emphasized individuality. Raised with a strong
Christian faith, exposed to Eastern culture and spirituality in
college, and then employed as a therapist for children, he came
to value and respect each person he met. Because of that
respect for the ability of each person to grow, and the belief
that we are innately driven toward actualization, Rogers began
the distinctly humanistic approach to psychotherapy that
became known as client-centered therapy.
Taken together, client-centered therapy and self-
actualization offer a far more positive approach to fostering the
growth of each person than most other disciplines in
psychology. Unlike the existing approaches of psychoanalysis,
which aimed to uncover problems from the past, or behavior
therapies, which aimed to identify problem behaviors and
control or “fix” them, client-centered therapy grew out of
Rogers’ simple desire to help his clients move forward in their
lives. Indeed, he had been trained as a psychoanalyst, but
Rogers found the techniques unsatisfying, both in their goals
and their ability to help the children he was working with at the
time. The seemingly hands-off approach of client-centered
therapy fit well with a Taoist perspective, something Rogers
had studied, discussed, and debated during his trip to China.
In A Way of Being, Rogers (1980) quotes what he says is
perhaps his favorite saying, one which sums up many of his
deeper beliefs:
If I keep from meddling with people, they take care of
themselves,
If I keep from commanding people, they behave
themselves,
If I keep from preaching at people, they improve
themselves,
If I keep from imposing on people, they become
themselves.
Lao Tsu, c600 B.C.; Note: This translation differs
somewhat from the one
cited in the References. I have included the
translation Rogers quoted,
since the difference likely influenced his impression
of this saying.
Rogers, like Maslow, wanted to see psychology contribute
far more to society than merely helping individuals with
psychological distress. He extended his sincere desire to help
people learn to really communicate, with empathic
understanding, to efforts aimed at bringing peace to the world.
On the day he died, he had just been nominated for the Nobel
Peace Prize. Since a Nobel Prize cannot be awarded to someone
who has died, he was not eligible to be nominated again. If he
had lived a few more years, he may well have received that
award. His later years were certainly committed to peace in a
way that deserved such recognition.Basic Concepts
Rogers believed that each of us lives in a constantly
changing private world, which he called the experiential field.
Everyone exists at the center of their own experiential field, and
that field can only be fully understood from the perspective of
the individual. This concept has a number of important
implications. The individual’s behavior must be understood as
a reaction to their experience and perception of the field. They
react to it as an organized whole, and it is their reality. The
problem this presents for the therapist is that only the individual
can really understand their experiential field. This is quite
different than the Freudian perspective, in which only the
trained and objective psychoanalyst can break through the
defense mechanisms and understand the basis of the patient’s
unconscious impulses. One’s perception of the experiential
field is limited, however. Rogers believed that certain
impulses, or sensations, can only enter into the conscious field
of experience under certain circumstances. Thus, the
experiential field is not a true reality, but rather an individual’s
potential reality (Rogers, 1951).
The one basic tendency and striving of the individual is
to actualize, maintain, and enhance the experiencing of the
individual or, in other words, an actualizing tendency. Rogers
borrowed the term self-actualization, a term first used by Kurt
Goldstein, to describe this basic striving.
The tendency of normal life is toward activity and progress.
For the sick, the only form of self-actualization that remains is
the maintenance of the existent state. That, however, is not the
tendency of the normal…Under adequate conditions the normal
organism seeks further activity. (pp. 162-163; Goldstein,
1934/1995).
For Rogers, self-actualization was a tendency to move
forward, toward greater maturity and independence, or self-
responsibility. This development occurs throughout life, both
biologically (the differentiation of a fertilized egg into the
many organ systems of the body) and psychologically (self-
government, self-regulation, socialization, even to the point of
choosing life goals). A key factor in understanding self-
actualization is the experiential field. A person’s needs are
defined, as well as limited, by their own potential for
experience. Part of this experiential field is an individual’s
emotions, feelings, and attitudes. Therefore, who the individual
is, their actual self, is critical in determining the nature and
course of their self-actualization (Rogers, 1951). We will
examine Maslow’s work on self-actualization in more detail
below.
What then, is the self? In Rogers’ (1951) initial
description of his theory of personality, the experiential field is
described in four points, the self-actualizing tendency in three
points, and the remaining eleven points attempt to define the
self. First and foremost, the self is a differentiated portion of
the experiential field. In other words, the self is that part of our
private world that we identify as “me,” “myself,” or “I.”
Beyond that, the self remains somewhat puzzling. Can the self
exist in isolation, outside of relationships that provide some
context for the self? Must the self be synonymous with the
physical body? As Rogers’ pointed out, when our foot “goes to
sleep” from a lack of circulation, we view it as an object, not as
a part of our self! Despite these challenging questions, Rogers
tried to define and describe the self.
Rogers believed the self is formed in relation to others;
it is an organized, fluid, yet consistent conceptual pattern of our
experiential interactions with the environment and the values
attached to those experiences. These experiences are
symbolized and incorporated into the structure of the self, and
our behavior is guided largely by how well new experiences fit
within that structure. We may behave in ways inconsistent with
the structure of our self, but when we do we will not “own” that
behavior. When experiences are so inconsistent that we cannot
symbolize them, or fit them into the structure of our self, the
potential for psychological distress arises. On the other hand,
when our concept of self is mature enough to incorporate all of
our perceptions and experiences, and we can assimilate those
experiences symbolically into our self, our psychological
adjustment will be quite healthy. Individuals who find it
difficult to assimilate new and different experiences, those
experiences that threaten the structure of the self, will develop
an increasingly rigid self-structure. Healthy individuals, in
contrast, will assimilate new experiences, their self-structure
will change and continue to grow, and they will become more
capable of understanding and accepting others as individuals
(Rogers, 1951).
The ability of individuals to make the choices necessary
for actualizing their self-structure and to then fulfill those
choices is what Rogers called personal power (Rogers, 1977).
He believed there are many self-actualized individuals
revolutionizing the world by trusting their own power, without
feeling a need to have “power over” others. They are also
willing to foster the latent actualizing tendency in others. We
can easily see the influence of Alfred Adler here, both in terms
of the creative power of the individual and seeking superiority
within a healthy context of social interest. Client-centered
therapy was based on making the context of personal power a
clear strategy in the therapeutic relationship:
…the client-centered approach is a conscious
renunciation and avoidance by the therapist of all control over,
or decision-making for, the client. It is the facilitation of self-
ownership by the client and the strategies by which this can be
achieved…based on the premise that the human being is
basically a trustworthy organism, capable of…making
constructive choices as to the next steps in life, and acting on
those choices. (pp. 14-15; Rogers, 1977)
Discussion Question: Rogers claimed that no one can really
understand your experiential field. Would you agree, or do you
sometimes find that close friends or family members seem to
understand you better than you understand yourself? Are these
relationships congruent?Personality Development
Although Rogers described personality within the
therapist-client relationship, the focus of his therapeutic
approach was based on how he believed the person had arrived
at a point in their life where they were suffering from
psychological distress. Therefore, the same issues apply to
personality development as in therapy. A very important aspect
of personality development, according to Rogers, is the parent-
child relationship. The nature of that relationship, and whether
it fosters self-actualization or impedes personal growth,
determines the nature of the individual’s personality and,
consequently, their self-structure and psychological adjustment.
A child begins life with an actualizing tendency. As
they experience life, and perceive the world around them, they
may be supported in all things by those who care for them, or
they may only be supported under certain conditions (e.g., if
their behavior complies with strict rules). As the child becomes
self-aware, it develops a need for positive regard. When the
parents offer the child unconditional positive regard, the child
continues moving forward in concert with its actualizing
tendency. So, when there is no discrepancy between the
child’s self-regard and its positive regard (from the parents), the
child will grow up psychologically healthy and well-adjusted.
However, if the parents offer only conditional positive regard, if
they only support the child according the desires and rules of
the parents, the child will develop conditions of worth. As a
result of these conditions of worth, the child will begin to
perceive their world selectively; they will avoid those
experiences that do not fit with its goal of obtaining positive
regard. The child will begin to live the life of those who set the
conditions of worth, rather than living its own life.
As the child grows older, and more aware of its own
condition in the world, their behavior will either fit within their
own self-structure or not. If they have received unconditional
positive regard, such that their self-regard and positive regard
are closely matched, they will experience congruence. In other
words, their sense of self and their experiences in life will fit
together, and the child will be relatively happy and well-
adjusted. But, if their sense of self and their ability to obtain
positive regard do not match, the child will
develop incongruence. Consider, for example, children playing
sports. That alone tells us that parents have established
guidelines within which the children are expected to “play.”
Then we have some children who are naturally athletic, and
other children who are more awkward and/or clumsy. They may
become quite athletic later in life, or not, but during childhood
there are many different levels of ability as they grow. If a
parent expects their child to be the best player on the team, but
the child simply isn’t athletic, how does the parent react? Do
they support the child and encourage them to have fun, or do …
Globe Tablecouname_firstUncertainty AvoidanceFuture
OrientationPower DistanceCollectivismHumane
OrientationPerformance orientationCollectivism 2Gender
equalityAggresivenessEngland4.654.285.154.273.724.084.083.6
74.15Costa
Rica3.823.64.743.934.394.125.323.563.75Italy3.793.255.433.68
3.633.584.943.244.07India4.154.195.474.384.574.255.922.93.73
Namibia4.23.495.294.133.963.674.523.883.91Czech
Republic4.443.633.593.64.174.113.183.793.69Venezuela3.443.3
55.43.964.253.325.533.624.33Taiwan4.343.965.184.594.114.56
5.593.183.92Singapore5.315.074.994.93.494.95.643.74.17Hong
Kong4.324.034.964.133.94.85.323.474.67Ecuador3.683.745.63.
94.654.25.813.074.09IRAN3.673.75.433.884.234.586.032.994.0
4Mexico4.183.875.224.063.984.15.713.644.45El
Salvador3.623.85.683.713.713.725.353.164.62Israel4.013.854.7
34.464.14.084.73.194.23Hungary3.123.215.563.533.353.435.25
4.084.79Russia2.882.885.524.53.943.395.634.073.68Zambia4.1
3.625.314.615.234.165.842.864.07Indonesia4.173.865.184.544.
694.415.683.263.86Kazakhstan3.663.575.314.293.993.575.263.
844.46Zimbabwe4.153.775.674.124.454.245.573.044.06Qatar3.
993.784.734.54.423.454.713.634.11South
Korea3.553.975.615.23.814.555.542.54.4Morocco3.653.265.83.
874.193.995.872.844.52Portugal3.913.715.443.923.913.65.513.
663.65China4.943.755.044.774.364.455.83.053.76Japan4.074.2
95.115.194.34.224.633.193.59Colombia3.573.275.563.813.723.
945.733.674.2Albania4.573.864.624.544.644.815.743.714.89Tur
key3.633.745.574.033.943.835.882.894.53Finland5.024.244.894
.633.963.814.073.353.81Poland3.623.115.14.533.613.895.524.0
24.06Egypt4.063.864.924.54.734.275.642.813.91Spain3.973.51
5.523.853.324.015.453.014.42South Africa (Black
Sample)4.594.644.114.394.344.665.093.664.36Guatemala3.33.2
45.63.73.893.815.633.023.89Ireland4.33.985.154.634.964.365.1
43.213.92Bolivia3.353.614.514.044.053.615.473.553.79Austria
5.164.464.954.33.724.444.853.094.62Switzerland5.374.734.94.0
63.64.943.972.974.51Netherlands4.74.614.114.463.864.323.73.5
4.32France4.433.485.283.933.44.114.373.644.13French
Switzerland4.984.274.864.223.934.253.853.423.47Australia4.39
4.094.744.294.284.364.173.44.28Greece3.393.45.43.253.343.25.
273.484.58Sweden5.324.394.855.224.13.723.663.843.38South
Africa (White
Sample)4.094.135.164.623.494.114.53.274.6Canada (English-
speaking)4.584.444.824.384.494.494.263.74.05Brazil3.63.815.3
33.833.664.045.183.314.2Kuwait4.213.265.124.494.523.955.82.
583.63Philippines3.894.155.444.655.124.476.363.644.01Argenti
na3.653.085.643.663.993.655.513.494.22Nigeria4.294.095.84.1
44.13.925.553.014.79New
Zealand4.753.474.894.814.324.723.673.223.42Slovenia3.783.59
5.334.133.793.665.433.964Malaysia4.784.585.174.614.874.345.
513.513.87Germany
(EAST)5.163.955.543.563.44.094.523.064.73Germany
(WEST)5.224.275.253.793.184.254.023.14.55Denmark5.224.44
3.894.84.444.223.533.933.8Georgia3.53.415.224.034.183.886.1
93.554.18Thailand3.933.435.634.034.813.935.73.353.64USA4.1
54.154.884.24.174.494.253.344.55
Sheet1
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC. 1
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings
Cornelius N. Grove, Ed.D., GROVEWELL LLC
GLOBE is the acronym for “Global Leadership and
Organizational Behavior Effectiveness,” a 62-
nation, 11-year study involving 170 researchers worldwide. The
GLOBE Project was introduced in
my first article (click here). In this third article, I will
overview GLOBE’s findings about how
business values and practices vary across nations and cultures.
Cultural Dimensions, the Measuring Rods of Cross-Cultural
Research
As I explained in my first article, the first major question
addressed by the GLOBE researchers was
which measurement standards to use so that they could be
precise about the similarities and
differences among numerous societal and organizational
cultures. After a thoroughgoing literature
review as well as two pilot studies, the team identified nine
"cultural dimensions" that would serve as
their units of measurement, or (in research language)
"independent variables."
Cultural dimensions have been around as long as the field of
intercultural research (i.e., since the early
1960s). They provide concepts and terminology that enable all
of us to become aware of, to measure,
and to talk knowledgeably about the values and practices found
in a human culture – and about the
similarities and differences among human cultures.
What exactly is a cultural dimension? It’s a concept that is
depicted graphically as a continuum. In
most cases, only the two ends of the continuum are named.
Here, graphically, is one of the cultural
dimensions actually used by the GLOBE research team.
Of course, the meaning of “assertive” must be precisely defined.
Also to be developed and pilot-
tested are ways of carefully measuring the degree to which
assertiveness is present or absent in an
individual or group. If we plan to compare the degrees of
assertiveness that are characteristic of
people in two or more geographical locations, we must also take
care that the meanings and
measurements we will use in all locations are equivalent. Once
we have done all that and have taken
our measurements, then, finally, we can talk knowledgeably
about the similarities and differences in
assertiveness (or whatever) across cultures.
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC. 2
At the beginning of the GLOBE Project in the early 1990s, the
research team inherited a large
number of cultural dimensions from previous research efforts.
The GLOBE team evaluated all of
this work and, levening it with their own pilot studies, decided
to use nine dimensions.
These nine cultural dimensions are the subject of this article. In
the book that I am overviewing in
this series of articles, the nine dimensions are dealt with in Part
IV, pages 235-720. Clearly, I’m only
providing you with a few highlights!
Values, Practices, and Leadership
As noted in my first article, a significant fact about GLOBE’s
nine cultural dimensions is that each
one was conceptualized in two ways: practices or "as is," and
values or "should be.” The 17,300
respondents were asked about values as well as their practices,
which led to some intriguing findings
because the values and practices scores rarely were similar.
The values score in most cases was noticeably different from
the practices score (often, but not
always, higher than the practices score). For example, business
people worldwide valued – desired –
more gender egalitarianism than they said they were
experiencing in practice.
A surprising finding emerged: A high value score was often
associated with a low practice score! As
the researchers note (p. 729), this is contrary to conventional
wisdom, which has been that people
behave in a certain way because they hold certain values in high
esteem. But consider this: If people in
practice possess a low degree of something perceived as good,
its absence may lead them to value it all
the more. But if people in practice have a high degree of
something perceived as good, the value they
put on it doesn’t need to be high. This is what the research
findings seem to suggest.
When it came to using data collected about the nine dimensions
to illuminate leader behavior
worldwide, the GLOBE researchers relied on the values data
alone. In other words, their investigations led
them to the conclusion that a society’s (or organization’s)
values, far more than its practices, were
strongly related to the six “culturally endorsed leadership
theory dimensions,” or “CLTs” (to review
the discussion of CLTs in my second article, click here). As the
researchers memorably state:
When individuals think about effective leader behaviors, they
are more influenced by the
value they place on the desired future than their perception of
current realities. Our
results, therefore, suggest that leaders are seen as the society’s
instruments for change.
They are seen as the embodiment of the ideal state of affairs
[pp. 275-6].
In general, cultural dimension values, not practices, are related
to CLT leadership
dimensions. Both values and leadership CLTs represent desired
end states; one [values]
reflects culture; the other [CLTs] leadership attributes [p. 45].
I will now overview each of the GLOBE Project's nine cultural
dimensions. I'll begin with the five
that emerged as keys to understanding leadership worldwide:
performance orientation, uncertainty
avoidance, in-group collectivism, power distance, and gender
egalitarianism.
As you read below, keep in mind that the global leader
behaviors, or CLTs, are also dimensions. When I
speak below of one of the nine cultural dimensions "being
strongly associated with" a certain global
leader behavior, I'm using a shorthand way of saying this: "A
high score on such-and-such cultural
dimension is strongly associated with a high degree of such-
and-such global leader behavior."
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC. 3
1. Performance Orientation
The cultural dimension named "performance orientation"
emerged from the research as exceptionally
important, so I will discuss it first. It “reflects the extent to
which a community encourages and
rewards innovation, high standards, excellence, and
performance improvement” [pp. 30, 239]. Here
are a just a few of the characteristics of societies that have high
and low performance orientation
[based on Table 12.1, p. 245].
HIGH PERFORMANCE ORIENTATION
societies have characteristics such as...
LOW PERFORMANCE ORIENTATION
societies have characteristics such as...
Value training and development.
Value competitiveness and materialism.
View formal feedback as necessary for
performance improvement.
Value what one does more than who one is.
Expect direct, explicit communication.
Value societal and family relationships.
Value harmony with the environment.
View formal feedback as judgmental and
discomfiting.
Value who one is more than what one does.
Expect indirect, subtle communication.
VALUES AND PRACTICES: Accounting for all 61 societies
(see Note 2 in my first article), the
average score for performance orientation practices (“as is”)
was 4.10 on the 1-to-7 scale, while the
average for performance orientation values (“should be”) was
substantially higher: 5.94. Across all
nine dimensions, no other 61-society value average was as high
as 5.94!
It’s worth noting as well that the lowest value score for any
society was 4.92, above the 4.00 midpoint.
As the researchers put it, “Respondents’ aspirations about how
much their societies should focus on
performance are far beyond their perceptions of the level of
their societies’ current practices” [p. 248].
For an overview of the performance orientation findings for the
U.S.A. only, see Note B.
APPLICATION TO LEADERSHIP: The GLOBE researchers
concluded that a society's level of
performance orientation strongly affects the degree to which
leaders and leadership are viewed as
effective. Outstanding leaders worldwide are associated with
strong emphasis on performance orientation. (This
association was not well recognized prior to this research.)
More precisely, a high value placed on performance orientation
was found to be strongly and
positively associated with the global leadership dimension, or
CLT, named Charismatic/Value-Based
leadership (for an explanation of this CLT, click here). Because
of the worldwide appeal of Charismatic/-
Value-Based leadership, its association with high performance
orientation is especially noteworthy. The authors
underscore this by saying…
A major finding was the large influence of the Performance
Orientation cultural dimension
as the most important predictor of the Charismatic/Value-Based
leadership dimension.
Societies and organizations that value excellence, superior
performance, performance
improvement, and innovation will likely seek leaders who
exemplify Charismatic/Value-
Based qualities, and such leaders are likely to be effective [p.
711].
A high value placed on performance orientation was also found
to be significantly and positively
associated with both Participative leadership (explanation here)
and Autonomous leadership
(explanation here).
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC. 4
Societies that highly value PERFORMANCE ORIENTATION
strongly associate the following global leader behaviors (CLTs)
with
outstanding leadership (Note A):
CHARISMATIC / VALUE-BASED
PARTICIPATIVE
AUTONOMOUS
The GLOBE researchers conclude that performance orientation
“relates to the extent to which
leaders set ambitious goals, communicate high expectations for
their subordinates, build their
subordinates’ self-confidence, and intellectually challenge
them” [p. 277]. And their concluding
remark is that people who value high performance “seem to look
to charismatic leaders who paint a
picture of an ambitious and enticing future, but leave it to the
people to build it” [p. 278].
2. Uncertainty Avoidance
The cultural dimension named "uncertainty avoidance" also
emerged from the research as very
important. It is "the extent to which a society, organization, or
group relies on social norms, rules,
and procedures to alleviate the unpredictability of future
events” [p. 30].
An alternative way of thinking about uncertainty avoidance is
that it’s about the extent to which
ambiguous situations are felt as threatening – i.e., about the
extent to which deliberate measures (such as
making and enforcing rules and procedures) are taken to reduce
ambiguity. Here are some characteristics
of societies that have high and low uncertainty avoidance
orientation [based on Table 19.1, p. 618].
HIGH UNCERTAINTY AVOIDANCE
societies have characteristics such as...
LOW UNCERTAINTY AVOIDANCE
societies have characteristics such as...
Use formality in interactions with others.
Are orderly and keep meticulous records.
Rely on formalized policies and procedures.
Take moderate, carefully calculated risks.
Show strong resistance to change.
Use informality in interactions with others.
Are less orderly and keep fewer records.
Rely on informal norms for most matters.
Are less calculating when taking risks.
Show only moderate resistance to change.
VALUES AND PRACTICES: Accounting for all 61 societies,
the average score for uncertainty
avoidance practices (“as is”) was 4.16 on the 1-to-7 scale, while
the average for uncertainty avoidance values
(“should be”) was a not-very-different 4.62. For U.S.-only
scores on uncertainty avoidance, see Note B.
APPLICATION TO LEADERSHIP: A high value placed on
uncertainty avoidance was strongly
and positively associated with the CLT named Team Oriented
leadership (for an explanation of this
CLT, click here). In other words, “the more the society and
organization values the reduction of
uncertainty, the more they report endorsing team-oriented
leadership” [p. 712]; this is a statistical
relationship that the researchers admit they didn’t really expect.
Because of the global appeal of Team
Oriented leadership, its association with high uncertainty
avoidance is noteworthy.
Uncertainty avoidance also showed a strong positive
relationship with both Humane Oriented
leadership (explanation here), and with Self-Protective
leadership (explanation here). As the authors
note, “being self-protective is one means to reduce uncertainty”
[p. 707].
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC. 5
Societies that highly value UNCERTAINTY AVOIDANCE
strongly
associate the following global leader behaviors (CLTs) with
outstanding leadership (Note A):
TEAM ORIENTED
HUMANE ORIENTED
SELF-PROTECTIVE
-
Societies that highly value UNCERTAINTY AVOIDANCE
strongly
negatively associate the following global leader behavior (CLT)
with
outstanding leadership (Note A):
PARTICIPATIVE
Uncertainty avoidance was found to have a strong negative
relationship with the CLT named
Participative leadership (explanation here). When one finds in
a society or organization a relatively
high value placed on uncertainty avoidance, one is very likely
to find among the same people a low
level of endorsement for Participative leadership.
3. In-Group Collectivism
The findings about "in-group collectivism" are important
because this cultural dimension emerges as a
strong predictor of the two most widely admired characteristics
of successful leaders. In-group
collectivism is “the degree to which individuals express pride,
loyalty, and cohesiveness in their
organizations or families” [p. 30]. Here are some of the
characteristics of societies that have high and
low in-group collectivism [based on Table 16.1, p. 454].
HIGH IN-GROUP COLLECTIVISM
societies have characteristics such as...
LOW IN-GROUP COLLECTIVISM
societies have characteristics such as...
Duties and obligations are important determinants
of social behavior.
A strong distinction is made between in-groups
and out-groups.
People emphasize relatedness with groups.
The pace of life is slower.
Love is assigned little weight in marriage.
Personal needs and attitudes are important
determinants of social behavior.
Little distinction is made between in-groups and
out-groups.
People emphasize rationality in behavior.
The pace of life is faster.
Love is assigned great weight in marriage.
VALUES AND PRACTICES: Accounting for all 61 societies,
the average score for in-group
collectivism practices (“as is”) was 5.13 on the 1-to-7 scale,
while the average for in-group collectivism
values (“should be”) was a similar 5.66. For the U.S.A. scores,
see Note B.
APPLICATION TO LEADERSHIP: A high value placed on in-
group collectivism was strongly
and positively associated with both global leadership
dimensions (CLTs) that emerged as widely
endorsed: Charismatic/Value-Based leadership (explanation
here) and Team Oriented leadership
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC. 6
(explanation here). Because of the exceptionally broad appeal of
Charismatic/Value-Based and Team Oriented
leadership, their associations with high in-group collectivism
are noteworthy.
Societies that highly value IN-GROUP COLLECTIVISM
strongly
associate the following global leader behaviors (CLTs) with
outstanding leadership (Note A):
CHARISMATIC / VALUE-BASED
TEAM ORIENTED
With respect to the strong positive association of in-group
collectivism and Team Oriented
leadership, the researchers write:
The results...were expected, given the conceptual overlap
between the two constructs;
collaborative team orientation would be expected in
organizations that value pride, loyalty,
and cohesiveness [p. 712].
4. Power Distance
The findings concerning "power distance" are interesting
primarily because they failed to confirm a
relationship expected by the researchers. But first, let’s define
power distance as “the extent to which a
community accepts and endorses authority, power differences,
and status privileges” [p. 513]. Here are
sample characteristics of societies that have high and low power
distance [based on Table 17.2, p. 536].
HIGH POWER DISTANCE societies have
characteristics such as...
LOW POWER DISTANCE societies have
characteristics such as...
Society is differentiated into classes.
Power seen as providing social order.
Upward social mobility is limited.
Resources available to only a few.
Information is localized and hoarded.
Society has a large middle class.
Power linked to corruption and coercion.
Upward social mobility is common.
Resources are available to almost all.
Information is widely shared.
VALUES AND PRACTICES: Accounting for all 61 societies,
the average score for power distance
practices (“as is”) was 5.17 on the 1-to-7 scale, while the
average for power distance values (“should be”)
was a hugely different 2.75! Clearly, middle managers
worldwide perceive themselves as working in a
situation in which there’s a substantial gap in status and power
between themselves and their
supervisors – but they wish they didn't. For the U.S.A. scores,
see Note B.
APPLICATION TO LEADERSHIP: The GLOBE Project team
expected that a high score on
the power distance dimension would be a reliable predictor of a
low score on the CLT named
Participative leadership (for an explanation of this CLT, click
here). To their surprise, this proved not
to be the case when they used one of their key statistical tests;
therefore, they do not report that this
predictive relationship exists. They note, however, that another
statistical test did show a negative
relationship between power distance and Participative
leadership.
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC. 7
Societies that highly value POWER DISTANCE strongly
associate
the following global leader behavior (CLT) with outstanding
leadership (Note A):
SELF-PROTECTIVE
Power distance did show a strong positive relationship with
Self-Protective leadership (explanation
here). The authors comment that “The high power distance
values and practices of Asian societies
are often associated with face-saving and status-consciousness,
both of which are elements of the
Self-Protective leadership dimension” [p. 707].
5. Gender Egalitarianism
The findings for "gender egalitarianism" also are significant
because it is one of the predictors of the
most widely admired characteristic of successful leaders.
Gender egalitarianism is “the degree to
which a collective minimizes gender inequality” [p. 30]. Here
are some of the characteristics of
societies that have high and low gender egalitarianism [based on
Table 14.2, p. 359].
HIGH GENDER EGALITARIANISM
societies have characteristics such as...
LOW GENDER EGALITARIANISM
societies have characteristics such as...
More women in positions of authority.
Less occupational sex segregation.
Similar levels of educational attainment for males
and females.
Afford women a greater decision-making role in
community affairs.
Fewer women in positions of authority.
More occupational sex segregation.
A lower level of female educational attainment,
compared to that of males.
Afford women little or no decision-making role in
community affairs.
VALUES AND PRACTICES: Accounting for all 61 societies,
the average score for gender
egalitarianism practices (“as is”) was 3.37 on the 1-to-7 scale,
while the average for gender egalitarianism
values (“should be”) was a noticeably higher 4.51. The
difference between the two scores is
encouraging, especially since 74.8% of the worldwide
respondent sample was male [p. 96]. For the
U.S.A. scores, see Note B.
APPLICATION TO LEADERSHIP: A high value placed on
gender egalitarianism was strongly
and positively associated with the most widely endorsed global
leadership dimension, Charismatic /
Value-Based leadership (explanation here), which is important
to keep in mind. Not surprisingly,
perhaps, gender egalitarianism was also associated with
Participative leadership (explanation here).
Societies that highly value GENDER EGALITARIANISM
strongly
associate the following global leader behaviors (CLTs) with
outstanding leadership (Note A):
CHARISMATIC / VALUE-BASED
PARTICIPATIVE
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC. 8
6. Humane Orientation
"Humane orientation" is defined as “the degree to which an
organization or society encourages and
rewards individuals for being fair, altruistic, friendly, generous,
caring, and kind to others" [p. 569].
Characteristics of societies that have high and low humane
orientation include the following [based on
Table 18.1, p. 570].
HIGH HUMANE ORIENTATION societies
have characteristics such as...
LOW HUMANE ORIENTATION societies
have characteristics such as...
The interests of others are important.
People are motivated primarily by a need for
belonging and affiliation.
Members of society are responsible for promoting
the well-being of others.
Child labor is limited by public sanctions.
People are urged to be sensitive to all forms of
racial discrimination.
One's own self-interest is important.
People are motivated primarily by a need for
power and material possessions.
The state provides social and economic support
for individuals' well-being.
Child labor is an issue of low importance.
People are not sensitive to all forms of racial
discrimination.
VALUES AND PRACTICES: Accounting for all 61 societies,
the average score for humane
orientation practices (“as is”) was a middle-of-the-scale 4.09.
Not surprisingly, the average for humane
orientation values (“should be”) was a much higher 5.42. For
the U.S.A. scores, see Note B.
APPLICATION TO LEADERSHIP: A high value placed on the
humane orientation cultural
dimension was strongly and positively associated with the
global leadership dimension of the same
name (explanation here).
Societies that highly value HUMANE ORIENTATION strongly
associate the following global leader behavior (CLT) with
outstanding leadership (Note A):
HUMANE ORIENTED
7. Institutional Collectivism
"Institutional collectivism" is defined as “the degree to which
organizational and societal institutional
practices encourage and reward collective distribution of
resources and collective action” [p. 30].
Here are some of the characteristics of societies that have high
and low institutional collectivism
[based on Table 16.2, p. 459].
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC. 9
HIGH INSTITUTIONAL COLLECTIVISM
societies have these characteristics...
LOW INSTITUTIONAL COLLECTIVISM
societies have these characteristics...
Members assume that they are highly
interdependent with the organization.
Group loyalty is encouraged, even if this
undermines the pursuit of individual goals.
The society's economic system tends to maximize
the interests of collectives.
Rewards are driven by seniority, personal needs,
and/or within-group equity.
Critical decisions are made by groups.
Members assume that they are largely
independent of the organization.
Pursuit of individual goals is encouraged, even at
the expense of group loyalty.
The society's economic system tends to maximize
the interests of individuals.
Rewards are driven very largely by an individuals
contribution to task success.
Critical decisions are made by individuals.
VALUES AND PRACTICES: Accounting for all 61 societies,
the average score for institutional
collectivism practices (“as is”) was 4.25, while the average for
institutional collectivism values (“should
be”) was a similar 4.73. For the U.S.A. scores, see Note B.
APPLICATION TO LEADERSHIP: A high value placed on
institutional collectivism was
strongly but negatively associated with the global leadership
dimension (CLT) named Autonomous
leadership (explanation here). It is perhaps intuitively
understandable that leader behaviors described
as "autonomous" would rarely be experienced as contributing to
outstanding leadership within groups
with high institutional collectivism scores.
Societies that highly value INSTITUTIONAL COLLECTIVISM
strongly negatively associate the following global leader
behavior
(CLT) with outstanding leadership (Note A):
AUTONOMOUS
8. Future Orientation
"Future orientation" is “the degree to which a collectivity
encourages and rewards future-oriented
behaviors such as planning and delaying gratification” [p. 282].
Here are some of the characteristics
of societies that have high and low future orientation [based on
Table 13.1, p. 302].
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC.
10
HIGH FUTURE ORIENTATION societies
have characteristics such as...
LOW FUTURE ORIENTATION societies
have characteristics such as...
Propensity to save now for the future.
Emphasize working for long-term success.
Organizations tend to be flexible and adaptive.
View material success and spiritual fulfillment as
an integrated whole.
Propensity to spend now, rather than save.
Prefer gratification as soon as possible.
Organizations tend to be inflexible, maladaptive.
View material success and spiritual fulfillment as
separate, requiring trade-offs.
VALUES AND PRACTICES: Accounting for all 61 societies,
the average score for future
orientation practices (“as is”) was 3.85 on the 1-to-7 scale,
while the average for future orientation values
(“should be”) was a much higher 5.49. For the U.S.A. scores,
see Note B.
APPLICATION TO LEADERSHIP: A high value placed on
future orientation was not strongly
associated with any global leadership dimension (CLT).
Societies that highly value FUTURE ORIENTATION do not
strongly associate it with any global leader behavior (CLT).
See Note A
9. Assertiveness
"Assertiveness" is “the degree to which individuals are
assertive, confrontational, and aggressive in
their relationships with others” [p. 30]. Here are some of the
characteristics of societies that have
high and low assertiveness [based on Table 15.1, p. 405].
HIGH ASSERTIVENESS societies have
characteristics such as...
LOW ASSERTIVENESS societies have
characteristics such as...
Value competition, success, and progress.
Communicate directly and unambiguously.
Try to have control over the environment.
Expect subordinates to take initiative.
Build trust on basis of calculation.
Value cooperation and warm relationships.
Communicate indirectly; try to "save face."
Try to be in harmony with the environment.
Expect subordinates to be loyal.
Build trust on basis of predictability.
VALUES AND PRACTICES: Accounting for all 61 societies,
the average score for assertiveness
practices (“as is”) was 4.14 on the 1-to-7 scale, while the
average for assertiveness values (“should be”)
was a slightly lower 3.82. For the U.S.A. scores, see Note B.
APPLICATION TO LEADERSHIP: A high value placed on
assertiveness was not strongly
associated with any global leadership dimension (CLT).
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings. GROVEWELL LLC.
11
Societies that highly value ASSERTIVENESS do not strongly
associate it with any global leader behavior (CLT).
See Note A
* * * * *
NOTE A: Only the most statistically significant associations
are reported in my tables of this type.
These are the highly significant associations indicated by the
book's authors by means of the bold-
faced type within Figures 21.11-16 [pp. 702-8].
In the case of all nine cultural dimensions, there are other
associations that are statistically significant,
although less so. Because this is a short overview article, I
have decided not to discuss these less
significant associations.
The "book" or "research report" referred to above and elsewhere
is: Robert J. House et al., Culture,
Leadership, and Organizations: The GLOBE Study of 62 …

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  • 1. Assignment Instructions THIS IS FOR WEEK 5!! The Learning Reflection Journal is a compilation of weekly learning reflections you'll independently write about across Weeks 2, 3, 5, 6 and 7. During each of the assigned weeks, you will write two paragraphs, each 300 words in length (i.e., 600 words total). The first paragraph will describe a topic that you found particularly interesting during that week and what made it interesting, and the second paragraph will describe something that you have observed occurring in the real world that exemplified that topic. Only one topic may be recorded in the journal for each assigned week and your observed real word occurrence must be clearly related to it. READINGPersonality Theory Created July 7, 2017 by userMark Kelland In contrast to both the often dark, subconscious emphasis of the psychodynamic theorists and the somewhat cold, calculated perspectives of behavioral/cognitive theorists, the humanistic psychologists focus on each individual’s potential for personal growth and self-actualization. Carl Rogers was influenced by strong religious experiences (both in America and in China) and his early clinical career in a children’s hospital. Consequently, he developed his therapeutic techniques and the accompanying theory in accordance with a positive and hopeful perspective. Rogers also focused on the unique characteristics and viewpoint of individuals. Abraham Maslow is best known for his extensive studies on the most salient feature of the humanistic perspective: self-actualization. He is also the one who referred to humanistic psychology as the third force, after the psychodynamic and behavioral/cognitive perspectives, and he specifically addressed the need for psychology to move beyond
  • 2. its study of unhealthy individuals. He was also interested in the psychology of the work place, and his recognition in the business field has perhaps made him the most famous psychologist. Henry Murray was an enigmatic figure, who seemingly failed to properly acknowledge the woman who inspired much of his work, and who believed his life had been something of a failure. Perhaps he felt remorse as a result of maintaining an extramarital affair with the aforementioned woman, thanks in large part to the advice and help of Carl Jung! Murray extended a primarily psychodynamic perspective to the study of human needs in normal individuals. His Thematic Apperception Test was one of the first psychological tests applied outside of a therapeutic setting, and it provided the basis for studying the need for achievement (something akin to a learned form of self- actualization). Carl Rogers and Humanistic Psychology Carl Rogers is the psychologist many people associate first with humanistic psychology, but he did not establish the field in the way that Freud established psychoanalysis. A few years older than Abraham Maslow, and having moved into clinical practice more directly, Rogers felt a need to develop a new theoretical perspective that fit with his clinical observations and personal beliefs. Thus, he was proposing a humanistic approach to psychology and, more specifically, psychotherapy before Maslow. It was Maslow, however, who used the term humanistic psychology as a direct contrast to behaviorism and psychoanalysis. And it was Maslow who contacted some friends, in 1954, in order to begin meetings that led to the creation of the American Association for Humanistic Psychology. Rogers was included in that group, but so were Erich Fromm and Karen Horney, both of whom had distinctly humanistic elements in their own theories, elements that shared a common connection to Alfred Adler’s Individual Psychology (Stagner, 1988). In addition, the spiritual aspects of humanistic psychology, such as peak experiences and transcendence, have roots in the work of Carl Jung and William James, and go even
  • 3. further back in time to ancient philosophies of Yoga and Buddhism. In at least one important way, Rogers’ career was similar to that of Sigmund Freud. As he began his clinical career, he found that the techniques he had been taught were not very effective. So, he began experimenting with his own ideas, and developing his own therapeutic approach. As that approach developed, so did a unique theory of personality that aimed at explaining the effectiveness of the therapy. Rogers found it difficult to explain what he had learned, but he felt quite passionately about it: …the real meaning of a word can never be expressed in words, because the real meaning would be the thing itself. If one wishes to give such a real meaning he should put his hand over his mouth and point. This is what I should most like to do. I would willingly throw away all the words of this manuscript if I could, somehow, effectively point to the experience which is therapy. It is a process, a thing-in-itself, an experience, a relationship, a dynamic… (pp. ix; Rogers, 1951)Brief Biography of Carl Rogers Carl Ransom Rogers was born on January 8, 1902, in Chicago, Illinois. His parents were well-educated, and his father was a successful civil engineer. His parents loved their six children, of whom Rogers was the fourth, but they exerted a distinct control over them. They were fundamentalist Christians, who emphasized a close-knit family and constant, productive work, but approved of little else. The Rogers household expected standards of behavior appropriate for the ‘elect’ of God: there was no drinking of alcohol, no dancing, no visits to the theater, no card games, and little social life at all (DeCarvalho, 1991; Thorne, 2003). Rogers was not the healthiest of children, and his family considered him to be overly sensitive. The more his family teased him, the more he retreated into a lonely world of fantasy. He sought consolation by reading books, and he was
  • 4. well above his grade level for reading when he began school. In 1914 the family moved to a large farm west of Chicago, a move motivated primarily by a desire to keep the children away from the temptations of suburban city life. The result was even more isolation for Rogers, who lamented that he’d only had two dates by the end of high school. He continued to learn, however, becoming something of an expert on the large moths that lived in the area. In addition, his father encouraged the children to develop their own ventures, and Rogers and his brothers raised a variety of livestock. Given these interests, and in keeping with family tradition, Rogers enrolled in the University of Wisconsin-Madison to study scientific agriculture (DeCarvalho, 1991; Thorne, 2003). During his first year of college, Rogers attended a Sunday morning group of students led by Professor George Humphrey. Professor Humphrey was a facilitative leader, who refused to be conventional and who encouraged the students to make their own decisions. Rogers found the intellectual freedom very stimulating, and he also began to make close friends. This increased intellectual and emotional energy led Rogers to re-examine his commitment to Christianity. Given his strong religious faith, he decided to change his major to history, in anticipation of a career as a Christian minister. He was fortunate to be chosen as one of only twelve students from America to attend a World Student Christian Federation conference in Peking, China. He traveled throughout China (also visiting Korea, Hong Kong, Japan, the Philippines, and Hawaii) for 6 months, surrounded by other intelligent and creative young people. He kept a detailed journal, and wrote lengthy letters to his family and Helen Elliott, a childhood friend whom he considered to be his “sweetheart.” His mind was stretched in all directions by this profound cross-cultural experience, and the intellectual and spiritual freedom he was embracing blinded him to the fact that his fundamentalist family was deeply disturbed by what he had to say. However, by the time Rogers was aware of his family’s disapproval, he had been
  • 5. changed, and he believed that people of very different cultures and faiths can all be sincere and honest (Kirschenbaum, 1995; Thorne, 2003). As a curious side note, Rogers’ roommate on the trip was a Black seminary professor. Rogers was vaguely aware that it was strange at that time for a Black man and a White man to room together, but he was particularly surprised at the stares they received from the Chinese people they met, who had never seen a Black person before (Rogers & Russell, 2002). After his return from China, Rogers graduated from college, and 2 months later he married Helen. Again his family disapproved, believing that the young couple should be more established first. But Rogers had been accepted to the Union Theological Seminary in New York City, and both he and Helen wanted to be together. His family may have wanted them to wait because Union Theological Seminary was, perhaps, the most liberal seminary in America at the time (DeCarvalho, 1991; Rogers & Russell, 2002; Thorne, 2003). Rogers spent 2 years at the seminary, including a summer assignment as the pastor of a small church in Vermont. However, his desire not to impose his own beliefs on others, made it difficult for him to preach. He began taking courses at nearby Teachers’ College of Columbia University, where he learned about clinical and educational psychology, as well as working with disturbed children. He then transferred to Teachers’ College, and after writing a dissertation in which he developed a test for measuring personality adjustment in children, he earned his Ph.D. in Clinical Psychology. Then, in 1928, he began working at the Rochester Society for the Prevention of Cruelty to Children (DeCarvalho, 1991; Thorne, 2003). Rogers was immersed in his work in Rochester for 12 years. He found that even the most elaborate theories made little sense when dealing with children who had suffered severe psychological damage after traveling through the courts and the social work systems. So Rogers developed his own approach, and did his best to help them. Many of his colleagues,
  • 6. including the director, had no particular therapeutic orientation: When I would try to see what I could do to alter their behavior, sometimes they would refuse to see me the next time. I’d have a hard time getting them to come from the detention home to my office, and that would cause me to think, “What is it that I did that offended the child?” Well, usually it was overinterpretation, or getting too smart in analyzing the causes of behavior…So we approached every situation with much more of a question of “What can we do to help?” rather than “What is the mysterious cause of this behavior?” or “What theory does the child fit into?” It was a very good place for learning in that it was easy to be open to experience, and there was certainly no pressure to fit into any particular pattern of thought. (pg. 108; Rogers & Russell, 2002) Eventually Rogers wrote a book outlining his work with children, The Clinical Treatment of the Problem Child (Rogers, 1939), which received excellent reviews. He was offered a professorship at Ohio State University. Beginning as a full professor gave Rogers a great deal of freedom, and he was frequently invited to give talks. It has been suggested that one such talk, in December 1940, at the University of Minnesota, entitled “Newer Concepts in Psychotherapy,” was the official birthday of client-centered therapy. Very popular with his students, Rogers was not so welcome amongst his colleagues. Rogers believed that his work was particularly threatening to those colleagues who believed that only their own expertise could make psychotherapy effective. After only 4 years, during which he published Counseling and Psychotherapy (Rogers, 1942), Rogers moved on to the University of Chicago, where he established the counseling center, wrote Client-Centered Therapy (Rogers, 1951) and contributed several chapters to Psychotherapy and Personality Change (Rogers & Dymond, 1954), and in 1956 received a Distinguished Scientific Contribution Award from the American Psychological
  • 7. Association. Then, in 1957, he accepted a joint appointment in psychiatry and psychology at the University of Wisconsin to study psychotic individuals. Rogers had serious doubts about leaving Chicago, but felt that the joint appointment would allow him to make a dramatic contribution to psychotherapy. It was a serious mistake. He did not get along with his colleagues in the psychology department, whom he considered to be antagonistic, outdated, “rat-oriented,” and distrustful of clinical psychology, and so he resigned. He kept his appointment in the psychiatry department, however, and in 1961 published perhaps his most influential book, On Becoming a Person (Rogers, 1961). In 1963, Rogers moved to California to join the Western Behavioral Sciences Institute, at the invitation of one of his former students, Richard Farson. This was a non-profit institute dedicated to the study of humanistically-oriented interpersonal relations. Rogers was leery of making another major move, but eventually agreed. He became very active in research on encounter groups and educational theory. Five years later, when Farson left the institute, there was a change in its direction. Rogers was unhappy with the changes, so he joined some colleagues in leaving and establishing the Center for Studies of the Person, where he remained until his death. In his later years, Rogers wrote books on topics such as personal power and marriage (Rogers, 1972, 1977). In 1980, he published A Way of Being (Rogers, 1980), in which he changed the terminology of his perspective from “client-centered” to “person-centered.” With the assistance of his daughter Natalie, who had studied with Abraham Maslow, he held many group workshops on life, family, business, education, and world peace. He traveled to regions where tension and danger were high, including Poland, Russia, South Africa, and Northern Ireland. In 1985 he brought together influential leaders of seventeen Central American countries for a peace conference in Austria. The day he died, February 4, 1987, without knowing it, he had just been nominated for the Nobel Peace Prize (DeCarvalho, 1991; Kirschenbaum, 1995; Thorne, 2003).
  • 8. Placing Rogers in Context: A Psychology 2,600 Years in the Making Carl Rogers was an extraordinary individual whose approach to psychology emphasized individuality. Raised with a strong Christian faith, exposed to Eastern culture and spirituality in college, and then employed as a therapist for children, he came to value and respect each person he met. Because of that respect for the ability of each person to grow, and the belief that we are innately driven toward actualization, Rogers began the distinctly humanistic approach to psychotherapy that became known as client-centered therapy. Taken together, client-centered therapy and self- actualization offer a far more positive approach to fostering the growth of each person than most other disciplines in psychology. Unlike the existing approaches of psychoanalysis, which aimed to uncover problems from the past, or behavior therapies, which aimed to identify problem behaviors and control or “fix” them, client-centered therapy grew out of Rogers’ simple desire to help his clients move forward in their lives. Indeed, he had been trained as a psychoanalyst, but Rogers found the techniques unsatisfying, both in their goals and their ability to help the children he was working with at the time. The seemingly hands-off approach of client-centered therapy fit well with a Taoist perspective, something Rogers had studied, discussed, and debated during his trip to China. In A Way of Being, Rogers (1980) quotes what he says is perhaps his favorite saying, one which sums up many of his deeper beliefs: If I keep from meddling with people, they take care of themselves, If I keep from commanding people, they behave themselves, If I keep from preaching at people, they improve themselves, If I keep from imposing on people, they become
  • 9. themselves. Lao Tsu, c600 B.C.; Note: This translation differs somewhat from the one cited in the References. I have included the translation Rogers quoted, since the difference likely influenced his impression of this saying. Rogers, like Maslow, wanted to see psychology contribute far more to society than merely helping individuals with psychological distress. He extended his sincere desire to help people learn to really communicate, with empathic understanding, to efforts aimed at bringing peace to the world. On the day he died, he had just been nominated for the Nobel Peace Prize. Since a Nobel Prize cannot be awarded to someone who has died, he was not eligible to be nominated again. If he had lived a few more years, he may well have received that award. His later years were certainly committed to peace in a way that deserved such recognition.Basic Concepts Rogers believed that each of us lives in a constantly changing private world, which he called the experiential field. Everyone exists at the center of their own experiential field, and that field can only be fully understood from the perspective of the individual. This concept has a number of important implications. The individual’s behavior must be understood as a reaction to their experience and perception of the field. They react to it as an organized whole, and it is their reality. The problem this presents for the therapist is that only the individual can really understand their experiential field. This is quite different than the Freudian perspective, in which only the trained and objective psychoanalyst can break through the defense mechanisms and understand the basis of the patient’s unconscious impulses. One’s perception of the experiential field is limited, however. Rogers believed that certain impulses, or sensations, can only enter into the conscious field of experience under certain circumstances. Thus, the experiential field is not a true reality, but rather an individual’s
  • 10. potential reality (Rogers, 1951). The one basic tendency and striving of the individual is to actualize, maintain, and enhance the experiencing of the individual or, in other words, an actualizing tendency. Rogers borrowed the term self-actualization, a term first used by Kurt Goldstein, to describe this basic striving. The tendency of normal life is toward activity and progress. For the sick, the only form of self-actualization that remains is the maintenance of the existent state. That, however, is not the tendency of the normal…Under adequate conditions the normal organism seeks further activity. (pp. 162-163; Goldstein, 1934/1995). For Rogers, self-actualization was a tendency to move forward, toward greater maturity and independence, or self- responsibility. This development occurs throughout life, both biologically (the differentiation of a fertilized egg into the many organ systems of the body) and psychologically (self- government, self-regulation, socialization, even to the point of choosing life goals). A key factor in understanding self- actualization is the experiential field. A person’s needs are defined, as well as limited, by their own potential for experience. Part of this experiential field is an individual’s emotions, feelings, and attitudes. Therefore, who the individual is, their actual self, is critical in determining the nature and course of their self-actualization (Rogers, 1951). We will examine Maslow’s work on self-actualization in more detail below. What then, is the self? In Rogers’ (1951) initial description of his theory of personality, the experiential field is described in four points, the self-actualizing tendency in three points, and the remaining eleven points attempt to define the self. First and foremost, the self is a differentiated portion of the experiential field. In other words, the self is that part of our private world that we identify as “me,” “myself,” or “I.”
  • 11. Beyond that, the self remains somewhat puzzling. Can the self exist in isolation, outside of relationships that provide some context for the self? Must the self be synonymous with the physical body? As Rogers’ pointed out, when our foot “goes to sleep” from a lack of circulation, we view it as an object, not as a part of our self! Despite these challenging questions, Rogers tried to define and describe the self. Rogers believed the self is formed in relation to others; it is an organized, fluid, yet consistent conceptual pattern of our experiential interactions with the environment and the values attached to those experiences. These experiences are symbolized and incorporated into the structure of the self, and our behavior is guided largely by how well new experiences fit within that structure. We may behave in ways inconsistent with the structure of our self, but when we do we will not “own” that behavior. When experiences are so inconsistent that we cannot symbolize them, or fit them into the structure of our self, the potential for psychological distress arises. On the other hand, when our concept of self is mature enough to incorporate all of our perceptions and experiences, and we can assimilate those experiences symbolically into our self, our psychological adjustment will be quite healthy. Individuals who find it difficult to assimilate new and different experiences, those experiences that threaten the structure of the self, will develop an increasingly rigid self-structure. Healthy individuals, in contrast, will assimilate new experiences, their self-structure will change and continue to grow, and they will become more capable of understanding and accepting others as individuals (Rogers, 1951). The ability of individuals to make the choices necessary for actualizing their self-structure and to then fulfill those choices is what Rogers called personal power (Rogers, 1977). He believed there are many self-actualized individuals revolutionizing the world by trusting their own power, without feeling a need to have “power over” others. They are also willing to foster the latent actualizing tendency in others. We
  • 12. can easily see the influence of Alfred Adler here, both in terms of the creative power of the individual and seeking superiority within a healthy context of social interest. Client-centered therapy was based on making the context of personal power a clear strategy in the therapeutic relationship: …the client-centered approach is a conscious renunciation and avoidance by the therapist of all control over, or decision-making for, the client. It is the facilitation of self- ownership by the client and the strategies by which this can be achieved…based on the premise that the human being is basically a trustworthy organism, capable of…making constructive choices as to the next steps in life, and acting on those choices. (pp. 14-15; Rogers, 1977) Discussion Question: Rogers claimed that no one can really understand your experiential field. Would you agree, or do you sometimes find that close friends or family members seem to understand you better than you understand yourself? Are these relationships congruent?Personality Development Although Rogers described personality within the therapist-client relationship, the focus of his therapeutic approach was based on how he believed the person had arrived at a point in their life where they were suffering from psychological distress. Therefore, the same issues apply to personality development as in therapy. A very important aspect of personality development, according to Rogers, is the parent- child relationship. The nature of that relationship, and whether it fosters self-actualization or impedes personal growth, determines the nature of the individual’s personality and, consequently, their self-structure and psychological adjustment. A child begins life with an actualizing tendency. As they experience life, and perceive the world around them, they may be supported in all things by those who care for them, or they may only be supported under certain conditions (e.g., if their behavior complies with strict rules). As the child becomes self-aware, it develops a need for positive regard. When the
  • 13. parents offer the child unconditional positive regard, the child continues moving forward in concert with its actualizing tendency. So, when there is no discrepancy between the child’s self-regard and its positive regard (from the parents), the child will grow up psychologically healthy and well-adjusted. However, if the parents offer only conditional positive regard, if they only support the child according the desires and rules of the parents, the child will develop conditions of worth. As a result of these conditions of worth, the child will begin to perceive their world selectively; they will avoid those experiences that do not fit with its goal of obtaining positive regard. The child will begin to live the life of those who set the conditions of worth, rather than living its own life. As the child grows older, and more aware of its own condition in the world, their behavior will either fit within their own self-structure or not. If they have received unconditional positive regard, such that their self-regard and positive regard are closely matched, they will experience congruence. In other words, their sense of self and their experiences in life will fit together, and the child will be relatively happy and well- adjusted. But, if their sense of self and their ability to obtain positive regard do not match, the child will develop incongruence. Consider, for example, children playing sports. That alone tells us that parents have established guidelines within which the children are expected to “play.” Then we have some children who are naturally athletic, and other children who are more awkward and/or clumsy. They may become quite athletic later in life, or not, but during childhood there are many different levels of ability as they grow. If a parent expects their child to be the best player on the team, but the child simply isn’t athletic, how does the parent react? Do they support the child and encourage them to have fun, or do … Globe Tablecouname_firstUncertainty AvoidanceFuture OrientationPower DistanceCollectivismHumane OrientationPerformance orientationCollectivism 2Gender
  • 14. equalityAggresivenessEngland4.654.285.154.273.724.084.083.6 74.15Costa Rica3.823.64.743.934.394.125.323.563.75Italy3.793.255.433.68 3.633.584.943.244.07India4.154.195.474.384.574.255.922.93.73 Namibia4.23.495.294.133.963.674.523.883.91Czech Republic4.443.633.593.64.174.113.183.793.69Venezuela3.443.3 55.43.964.253.325.533.624.33Taiwan4.343.965.184.594.114.56 5.593.183.92Singapore5.315.074.994.93.494.95.643.74.17Hong Kong4.324.034.964.133.94.85.323.474.67Ecuador3.683.745.63. 94.654.25.813.074.09IRAN3.673.75.433.884.234.586.032.994.0 4Mexico4.183.875.224.063.984.15.713.644.45El Salvador3.623.85.683.713.713.725.353.164.62Israel4.013.854.7 34.464.14.084.73.194.23Hungary3.123.215.563.533.353.435.25 4.084.79Russia2.882.885.524.53.943.395.634.073.68Zambia4.1 3.625.314.615.234.165.842.864.07Indonesia4.173.865.184.544. 694.415.683.263.86Kazakhstan3.663.575.314.293.993.575.263. 844.46Zimbabwe4.153.775.674.124.454.245.573.044.06Qatar3. 993.784.734.54.423.454.713.634.11South Korea3.553.975.615.23.814.555.542.54.4Morocco3.653.265.83. 874.193.995.872.844.52Portugal3.913.715.443.923.913.65.513. 663.65China4.943.755.044.774.364.455.83.053.76Japan4.074.2 95.115.194.34.224.633.193.59Colombia3.573.275.563.813.723. 945.733.674.2Albania4.573.864.624.544.644.815.743.714.89Tur key3.633.745.574.033.943.835.882.894.53Finland5.024.244.894 .633.963.814.073.353.81Poland3.623.115.14.533.613.895.524.0 24.06Egypt4.063.864.924.54.734.275.642.813.91Spain3.973.51 5.523.853.324.015.453.014.42South Africa (Black Sample)4.594.644.114.394.344.665.093.664.36Guatemala3.33.2 45.63.73.893.815.633.023.89Ireland4.33.985.154.634.964.365.1 43.213.92Bolivia3.353.614.514.044.053.615.473.553.79Austria 5.164.464.954.33.724.444.853.094.62Switzerland5.374.734.94.0 63.64.943.972.974.51Netherlands4.74.614.114.463.864.323.73.5 4.32France4.433.485.283.933.44.114.373.644.13French Switzerland4.984.274.864.223.934.253.853.423.47Australia4.39 4.094.744.294.284.364.173.44.28Greece3.393.45.43.253.343.25. 273.484.58Sweden5.324.394.855.224.13.723.663.843.38South
  • 15. Africa (White Sample)4.094.135.164.623.494.114.53.274.6Canada (English- speaking)4.584.444.824.384.494.494.263.74.05Brazil3.63.815.3 33.833.664.045.183.314.2Kuwait4.213.265.124.494.523.955.82. 583.63Philippines3.894.155.444.655.124.476.363.644.01Argenti na3.653.085.643.663.993.655.513.494.22Nigeria4.294.095.84.1 44.13.925.553.014.79New Zealand4.753.474.894.814.324.723.673.223.42Slovenia3.783.59 5.334.133.793.665.433.964Malaysia4.784.585.174.614.874.345. 513.513.87Germany (EAST)5.163.955.543.563.44.094.523.064.73Germany (WEST)5.224.275.253.793.184.254.023.14.55Denmark5.224.44 3.894.84.444.223.533.933.8Georgia3.53.415.224.034.183.886.1 93.554.18Thailand3.933.435.634.034.813.935.73.353.64USA4.1 54.154.884.24.174.494.253.344.55 Sheet1 Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings. GROVEWELL LLC. 1 Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings Cornelius N. Grove, Ed.D., GROVEWELL LLC GLOBE is the acronym for “Global Leadership and Organizational Behavior Effectiveness,” a 62- nation, 11-year study involving 170 researchers worldwide. The GLOBE Project was introduced in my first article (click here). In this third article, I will overview GLOBE’s findings about how business values and practices vary across nations and cultures.
  • 16. Cultural Dimensions, the Measuring Rods of Cross-Cultural Research As I explained in my first article, the first major question addressed by the GLOBE researchers was which measurement standards to use so that they could be precise about the similarities and differences among numerous societal and organizational cultures. After a thoroughgoing literature review as well as two pilot studies, the team identified nine "cultural dimensions" that would serve as their units of measurement, or (in research language) "independent variables." Cultural dimensions have been around as long as the field of intercultural research (i.e., since the early 1960s). They provide concepts and terminology that enable all of us to become aware of, to measure, and to talk knowledgeably about the values and practices found in a human culture – and about the similarities and differences among human cultures. What exactly is a cultural dimension? It’s a concept that is depicted graphically as a continuum. In most cases, only the two ends of the continuum are named. Here, graphically, is one of the cultural dimensions actually used by the GLOBE research team. Of course, the meaning of “assertive” must be precisely defined. Also to be developed and pilot- tested are ways of carefully measuring the degree to which
  • 17. assertiveness is present or absent in an individual or group. If we plan to compare the degrees of assertiveness that are characteristic of people in two or more geographical locations, we must also take care that the meanings and measurements we will use in all locations are equivalent. Once we have done all that and have taken our measurements, then, finally, we can talk knowledgeably about the similarities and differences in assertiveness (or whatever) across cultures. Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings. GROVEWELL LLC. 2 At the beginning of the GLOBE Project in the early 1990s, the research team inherited a large number of cultural dimensions from previous research efforts. The GLOBE team evaluated all of this work and, levening it with their own pilot studies, decided to use nine dimensions. These nine cultural dimensions are the subject of this article. In the book that I am overviewing in this series of articles, the nine dimensions are dealt with in Part IV, pages 235-720. Clearly, I’m only providing you with a few highlights! Values, Practices, and Leadership As noted in my first article, a significant fact about GLOBE’s nine cultural dimensions is that each one was conceptualized in two ways: practices or "as is," and
  • 18. values or "should be.” The 17,300 respondents were asked about values as well as their practices, which led to some intriguing findings because the values and practices scores rarely were similar. The values score in most cases was noticeably different from the practices score (often, but not always, higher than the practices score). For example, business people worldwide valued – desired – more gender egalitarianism than they said they were experiencing in practice. A surprising finding emerged: A high value score was often associated with a low practice score! As the researchers note (p. 729), this is contrary to conventional wisdom, which has been that people behave in a certain way because they hold certain values in high esteem. But consider this: If people in practice possess a low degree of something perceived as good, its absence may lead them to value it all the more. But if people in practice have a high degree of something perceived as good, the value they put on it doesn’t need to be high. This is what the research findings seem to suggest. When it came to using data collected about the nine dimensions to illuminate leader behavior worldwide, the GLOBE researchers relied on the values data alone. In other words, their investigations led them to the conclusion that a society’s (or organization’s) values, far more than its practices, were strongly related to the six “culturally endorsed leadership theory dimensions,” or “CLTs” (to review the discussion of CLTs in my second article, click here). As the researchers memorably state:
  • 19. When individuals think about effective leader behaviors, they are more influenced by the value they place on the desired future than their perception of current realities. Our results, therefore, suggest that leaders are seen as the society’s instruments for change. They are seen as the embodiment of the ideal state of affairs [pp. 275-6]. In general, cultural dimension values, not practices, are related to CLT leadership dimensions. Both values and leadership CLTs represent desired end states; one [values] reflects culture; the other [CLTs] leadership attributes [p. 45]. I will now overview each of the GLOBE Project's nine cultural dimensions. I'll begin with the five that emerged as keys to understanding leadership worldwide: performance orientation, uncertainty avoidance, in-group collectivism, power distance, and gender egalitarianism. As you read below, keep in mind that the global leader behaviors, or CLTs, are also dimensions. When I speak below of one of the nine cultural dimensions "being strongly associated with" a certain global leader behavior, I'm using a shorthand way of saying this: "A high score on such-and-such cultural dimension is strongly associated with a high degree of such- and-such global leader behavior." Worldwide Differences in Business Values and Practices:
  • 20. Overview of GLOBE Research Findings. GROVEWELL LLC. 3 1. Performance Orientation The cultural dimension named "performance orientation" emerged from the research as exceptionally important, so I will discuss it first. It “reflects the extent to which a community encourages and rewards innovation, high standards, excellence, and performance improvement” [pp. 30, 239]. Here are a just a few of the characteristics of societies that have high and low performance orientation [based on Table 12.1, p. 245]. HIGH PERFORMANCE ORIENTATION societies have characteristics such as... LOW PERFORMANCE ORIENTATION societies have characteristics such as... Value training and development. Value competitiveness and materialism. View formal feedback as necessary for performance improvement. Value what one does more than who one is. Expect direct, explicit communication. Value societal and family relationships. Value harmony with the environment.
  • 21. View formal feedback as judgmental and discomfiting. Value who one is more than what one does. Expect indirect, subtle communication. VALUES AND PRACTICES: Accounting for all 61 societies (see Note 2 in my first article), the average score for performance orientation practices (“as is”) was 4.10 on the 1-to-7 scale, while the average for performance orientation values (“should be”) was substantially higher: 5.94. Across all nine dimensions, no other 61-society value average was as high as 5.94! It’s worth noting as well that the lowest value score for any society was 4.92, above the 4.00 midpoint. As the researchers put it, “Respondents’ aspirations about how much their societies should focus on performance are far beyond their perceptions of the level of their societies’ current practices” [p. 248]. For an overview of the performance orientation findings for the U.S.A. only, see Note B. APPLICATION TO LEADERSHIP: The GLOBE researchers concluded that a society's level of performance orientation strongly affects the degree to which leaders and leadership are viewed as effective. Outstanding leaders worldwide are associated with strong emphasis on performance orientation. (This association was not well recognized prior to this research.) More precisely, a high value placed on performance orientation was found to be strongly and
  • 22. positively associated with the global leadership dimension, or CLT, named Charismatic/Value-Based leadership (for an explanation of this CLT, click here). Because of the worldwide appeal of Charismatic/- Value-Based leadership, its association with high performance orientation is especially noteworthy. The authors underscore this by saying… A major finding was the large influence of the Performance Orientation cultural dimension as the most important predictor of the Charismatic/Value-Based leadership dimension. Societies and organizations that value excellence, superior performance, performance improvement, and innovation will likely seek leaders who exemplify Charismatic/Value- Based qualities, and such leaders are likely to be effective [p. 711]. A high value placed on performance orientation was also found to be significantly and positively associated with both Participative leadership (explanation here) and Autonomous leadership (explanation here). Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings. GROVEWELL LLC. 4 Societies that highly value PERFORMANCE ORIENTATION strongly associate the following global leader behaviors (CLTs) with
  • 23. outstanding leadership (Note A): CHARISMATIC / VALUE-BASED PARTICIPATIVE AUTONOMOUS The GLOBE researchers conclude that performance orientation “relates to the extent to which leaders set ambitious goals, communicate high expectations for their subordinates, build their subordinates’ self-confidence, and intellectually challenge them” [p. 277]. And their concluding remark is that people who value high performance “seem to look to charismatic leaders who paint a picture of an ambitious and enticing future, but leave it to the people to build it” [p. 278]. 2. Uncertainty Avoidance The cultural dimension named "uncertainty avoidance" also emerged from the research as very important. It is "the extent to which a society, organization, or group relies on social norms, rules, and procedures to alleviate the unpredictability of future events” [p. 30]. An alternative way of thinking about uncertainty avoidance is that it’s about the extent to which ambiguous situations are felt as threatening – i.e., about the extent to which deliberate measures (such as making and enforcing rules and procedures) are taken to reduce ambiguity. Here are some characteristics of societies that have high and low uncertainty avoidance
  • 24. orientation [based on Table 19.1, p. 618]. HIGH UNCERTAINTY AVOIDANCE societies have characteristics such as... LOW UNCERTAINTY AVOIDANCE societies have characteristics such as... Use formality in interactions with others. Are orderly and keep meticulous records. Rely on formalized policies and procedures. Take moderate, carefully calculated risks. Show strong resistance to change. Use informality in interactions with others. Are less orderly and keep fewer records. Rely on informal norms for most matters. Are less calculating when taking risks. Show only moderate resistance to change. VALUES AND PRACTICES: Accounting for all 61 societies, the average score for uncertainty avoidance practices (“as is”) was 4.16 on the 1-to-7 scale, while the average for uncertainty avoidance values (“should be”) was a not-very-different 4.62. For U.S.-only scores on uncertainty avoidance, see Note B.
  • 25. APPLICATION TO LEADERSHIP: A high value placed on uncertainty avoidance was strongly and positively associated with the CLT named Team Oriented leadership (for an explanation of this CLT, click here). In other words, “the more the society and organization values the reduction of uncertainty, the more they report endorsing team-oriented leadership” [p. 712]; this is a statistical relationship that the researchers admit they didn’t really expect. Because of the global appeal of Team Oriented leadership, its association with high uncertainty avoidance is noteworthy. Uncertainty avoidance also showed a strong positive relationship with both Humane Oriented leadership (explanation here), and with Self-Protective leadership (explanation here). As the authors note, “being self-protective is one means to reduce uncertainty” [p. 707]. Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings. GROVEWELL LLC. 5 Societies that highly value UNCERTAINTY AVOIDANCE strongly associate the following global leader behaviors (CLTs) with outstanding leadership (Note A): TEAM ORIENTED HUMANE ORIENTED
  • 26. SELF-PROTECTIVE - Societies that highly value UNCERTAINTY AVOIDANCE strongly negatively associate the following global leader behavior (CLT) with outstanding leadership (Note A): PARTICIPATIVE Uncertainty avoidance was found to have a strong negative relationship with the CLT named Participative leadership (explanation here). When one finds in a society or organization a relatively high value placed on uncertainty avoidance, one is very likely to find among the same people a low level of endorsement for Participative leadership. 3. In-Group Collectivism The findings about "in-group collectivism" are important because this cultural dimension emerges as a strong predictor of the two most widely admired characteristics of successful leaders. In-group collectivism is “the degree to which individuals express pride, loyalty, and cohesiveness in their organizations or families” [p. 30]. Here are some of the characteristics of societies that have high and low in-group collectivism [based on Table 16.1, p. 454].
  • 27. HIGH IN-GROUP COLLECTIVISM societies have characteristics such as... LOW IN-GROUP COLLECTIVISM societies have characteristics such as... Duties and obligations are important determinants of social behavior. A strong distinction is made between in-groups and out-groups. People emphasize relatedness with groups. The pace of life is slower. Love is assigned little weight in marriage. Personal needs and attitudes are important determinants of social behavior. Little distinction is made between in-groups and out-groups. People emphasize rationality in behavior. The pace of life is faster. Love is assigned great weight in marriage. VALUES AND PRACTICES: Accounting for all 61 societies, the average score for in-group collectivism practices (“as is”) was 5.13 on the 1-to-7 scale, while the average for in-group collectivism values (“should be”) was a similar 5.66. For the U.S.A. scores,
  • 28. see Note B. APPLICATION TO LEADERSHIP: A high value placed on in- group collectivism was strongly and positively associated with both global leadership dimensions (CLTs) that emerged as widely endorsed: Charismatic/Value-Based leadership (explanation here) and Team Oriented leadership Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings. GROVEWELL LLC. 6 (explanation here). Because of the exceptionally broad appeal of Charismatic/Value-Based and Team Oriented leadership, their associations with high in-group collectivism are noteworthy. Societies that highly value IN-GROUP COLLECTIVISM strongly associate the following global leader behaviors (CLTs) with outstanding leadership (Note A): CHARISMATIC / VALUE-BASED TEAM ORIENTED With respect to the strong positive association of in-group collectivism and Team Oriented leadership, the researchers write: The results...were expected, given the conceptual overlap
  • 29. between the two constructs; collaborative team orientation would be expected in organizations that value pride, loyalty, and cohesiveness [p. 712]. 4. Power Distance The findings concerning "power distance" are interesting primarily because they failed to confirm a relationship expected by the researchers. But first, let’s define power distance as “the extent to which a community accepts and endorses authority, power differences, and status privileges” [p. 513]. Here are sample characteristics of societies that have high and low power distance [based on Table 17.2, p. 536]. HIGH POWER DISTANCE societies have characteristics such as... LOW POWER DISTANCE societies have characteristics such as... Society is differentiated into classes. Power seen as providing social order. Upward social mobility is limited. Resources available to only a few. Information is localized and hoarded. Society has a large middle class.
  • 30. Power linked to corruption and coercion. Upward social mobility is common. Resources are available to almost all. Information is widely shared. VALUES AND PRACTICES: Accounting for all 61 societies, the average score for power distance practices (“as is”) was 5.17 on the 1-to-7 scale, while the average for power distance values (“should be”) was a hugely different 2.75! Clearly, middle managers worldwide perceive themselves as working in a situation in which there’s a substantial gap in status and power between themselves and their supervisors – but they wish they didn't. For the U.S.A. scores, see Note B. APPLICATION TO LEADERSHIP: The GLOBE Project team expected that a high score on the power distance dimension would be a reliable predictor of a low score on the CLT named Participative leadership (for an explanation of this CLT, click here). To their surprise, this proved not to be the case when they used one of their key statistical tests; therefore, they do not report that this predictive relationship exists. They note, however, that another statistical test did show a negative relationship between power distance and Participative leadership.
  • 31. Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings. GROVEWELL LLC. 7 Societies that highly value POWER DISTANCE strongly associate the following global leader behavior (CLT) with outstanding leadership (Note A): SELF-PROTECTIVE Power distance did show a strong positive relationship with Self-Protective leadership (explanation here). The authors comment that “The high power distance values and practices of Asian societies are often associated with face-saving and status-consciousness, both of which are elements of the Self-Protective leadership dimension” [p. 707]. 5. Gender Egalitarianism The findings for "gender egalitarianism" also are significant because it is one of the predictors of the most widely admired characteristic of successful leaders. Gender egalitarianism is “the degree to which a collective minimizes gender inequality” [p. 30]. Here are some of the characteristics of societies that have high and low gender egalitarianism [based on Table 14.2, p. 359]. HIGH GENDER EGALITARIANISM societies have characteristics such as...
  • 32. LOW GENDER EGALITARIANISM societies have characteristics such as... More women in positions of authority. Less occupational sex segregation. Similar levels of educational attainment for males and females. Afford women a greater decision-making role in community affairs. Fewer women in positions of authority. More occupational sex segregation. A lower level of female educational attainment, compared to that of males. Afford women little or no decision-making role in community affairs. VALUES AND PRACTICES: Accounting for all 61 societies, the average score for gender egalitarianism practices (“as is”) was 3.37 on the 1-to-7 scale, while the average for gender egalitarianism values (“should be”) was a noticeably higher 4.51. The difference between the two scores is encouraging, especially since 74.8% of the worldwide respondent sample was male [p. 96]. For the U.S.A. scores, see Note B. APPLICATION TO LEADERSHIP: A high value placed on
  • 33. gender egalitarianism was strongly and positively associated with the most widely endorsed global leadership dimension, Charismatic / Value-Based leadership (explanation here), which is important to keep in mind. Not surprisingly, perhaps, gender egalitarianism was also associated with Participative leadership (explanation here). Societies that highly value GENDER EGALITARIANISM strongly associate the following global leader behaviors (CLTs) with outstanding leadership (Note A): CHARISMATIC / VALUE-BASED PARTICIPATIVE Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings. GROVEWELL LLC. 8 6. Humane Orientation "Humane orientation" is defined as “the degree to which an organization or society encourages and rewards individuals for being fair, altruistic, friendly, generous, caring, and kind to others" [p. 569]. Characteristics of societies that have high and low humane orientation include the following [based on Table 18.1, p. 570].
  • 34. HIGH HUMANE ORIENTATION societies have characteristics such as... LOW HUMANE ORIENTATION societies have characteristics such as... The interests of others are important. People are motivated primarily by a need for belonging and affiliation. Members of society are responsible for promoting the well-being of others. Child labor is limited by public sanctions. People are urged to be sensitive to all forms of racial discrimination. One's own self-interest is important. People are motivated primarily by a need for power and material possessions. The state provides social and economic support for individuals' well-being. Child labor is an issue of low importance. People are not sensitive to all forms of racial discrimination. VALUES AND PRACTICES: Accounting for all 61 societies, the average score for humane
  • 35. orientation practices (“as is”) was a middle-of-the-scale 4.09. Not surprisingly, the average for humane orientation values (“should be”) was a much higher 5.42. For the U.S.A. scores, see Note B. APPLICATION TO LEADERSHIP: A high value placed on the humane orientation cultural dimension was strongly and positively associated with the global leadership dimension of the same name (explanation here). Societies that highly value HUMANE ORIENTATION strongly associate the following global leader behavior (CLT) with outstanding leadership (Note A): HUMANE ORIENTED 7. Institutional Collectivism "Institutional collectivism" is defined as “the degree to which organizational and societal institutional practices encourage and reward collective distribution of resources and collective action” [p. 30]. Here are some of the characteristics of societies that have high and low institutional collectivism [based on Table 16.2, p. 459].
  • 36. Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings. GROVEWELL LLC. 9 HIGH INSTITUTIONAL COLLECTIVISM societies have these characteristics... LOW INSTITUTIONAL COLLECTIVISM societies have these characteristics... Members assume that they are highly interdependent with the organization. Group loyalty is encouraged, even if this undermines the pursuit of individual goals. The society's economic system tends to maximize the interests of collectives. Rewards are driven by seniority, personal needs, and/or within-group equity. Critical decisions are made by groups. Members assume that they are largely independent of the organization. Pursuit of individual goals is encouraged, even at the expense of group loyalty. The society's economic system tends to maximize the interests of individuals. Rewards are driven very largely by an individuals
  • 37. contribution to task success. Critical decisions are made by individuals. VALUES AND PRACTICES: Accounting for all 61 societies, the average score for institutional collectivism practices (“as is”) was 4.25, while the average for institutional collectivism values (“should be”) was a similar 4.73. For the U.S.A. scores, see Note B. APPLICATION TO LEADERSHIP: A high value placed on institutional collectivism was strongly but negatively associated with the global leadership dimension (CLT) named Autonomous leadership (explanation here). It is perhaps intuitively understandable that leader behaviors described as "autonomous" would rarely be experienced as contributing to outstanding leadership within groups with high institutional collectivism scores. Societies that highly value INSTITUTIONAL COLLECTIVISM strongly negatively associate the following global leader behavior (CLT) with outstanding leadership (Note A): AUTONOMOUS 8. Future Orientation
  • 38. "Future orientation" is “the degree to which a collectivity encourages and rewards future-oriented behaviors such as planning and delaying gratification” [p. 282]. Here are some of the characteristics of societies that have high and low future orientation [based on Table 13.1, p. 302]. Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings. GROVEWELL LLC. 10 HIGH FUTURE ORIENTATION societies have characteristics such as... LOW FUTURE ORIENTATION societies have characteristics such as... Propensity to save now for the future. Emphasize working for long-term success. Organizations tend to be flexible and adaptive. View material success and spiritual fulfillment as an integrated whole. Propensity to spend now, rather than save. Prefer gratification as soon as possible. Organizations tend to be inflexible, maladaptive.
  • 39. View material success and spiritual fulfillment as separate, requiring trade-offs. VALUES AND PRACTICES: Accounting for all 61 societies, the average score for future orientation practices (“as is”) was 3.85 on the 1-to-7 scale, while the average for future orientation values (“should be”) was a much higher 5.49. For the U.S.A. scores, see Note B. APPLICATION TO LEADERSHIP: A high value placed on future orientation was not strongly associated with any global leadership dimension (CLT). Societies that highly value FUTURE ORIENTATION do not strongly associate it with any global leader behavior (CLT). See Note A 9. Assertiveness "Assertiveness" is “the degree to which individuals are assertive, confrontational, and aggressive in their relationships with others” [p. 30]. Here are some of the characteristics of societies that have high and low assertiveness [based on Table 15.1, p. 405]. HIGH ASSERTIVENESS societies have characteristics such as...
  • 40. LOW ASSERTIVENESS societies have characteristics such as... Value competition, success, and progress. Communicate directly and unambiguously. Try to have control over the environment. Expect subordinates to take initiative. Build trust on basis of calculation. Value cooperation and warm relationships. Communicate indirectly; try to "save face." Try to be in harmony with the environment. Expect subordinates to be loyal. Build trust on basis of predictability. VALUES AND PRACTICES: Accounting for all 61 societies, the average score for assertiveness practices (“as is”) was 4.14 on the 1-to-7 scale, while the average for assertiveness values (“should be”) was a slightly lower 3.82. For the U.S.A. scores, see Note B. APPLICATION TO LEADERSHIP: A high value placed on assertiveness was not strongly associated with any global leadership dimension (CLT).
  • 41. Worldwide Differences in Business Values and Practices: Overview of GLOBE Research Findings. GROVEWELL LLC. 11 Societies that highly value ASSERTIVENESS do not strongly associate it with any global leader behavior (CLT). See Note A * * * * * NOTE A: Only the most statistically significant associations are reported in my tables of this type. These are the highly significant associations indicated by the book's authors by means of the bold- faced type within Figures 21.11-16 [pp. 702-8]. In the case of all nine cultural dimensions, there are other associations that are statistically significant, although less so. Because this is a short overview article, I have decided not to discuss these less significant associations. The "book" or "research report" referred to above and elsewhere is: Robert J. House et al., Culture, Leadership, and Organizations: The GLOBE Study of 62 …