Hotmob Newsletter returns! In this new year issue, we covered a number of news: 1. New affiliate LeTV; 2. Hong Kong Movie's new website! Case Study: 1. Maxim's CNY Festive Food HTML5 ad 2. Nike Women 2015 event promotion Market Insights: - CTR in 2014 goes up Check it out now!

1. E-Newsletter Jan｜2015

2. 6,000,000!
viewership / month
640,000!
mobile phone users
210,000!
tablet users
Advertise on LeTV now!

3. UNIQUE Ad Formats on LeTV
1. Popup
A popup image appears when the app is launched,
and closes automatically after 3-5 seconds.

4. UNIQUE Ad Formats on LeTV
2. Runway banner
A banner appears in the list of featured content.

5. UNIQUE Ad Formats on LeTV
3. Pause Ad
Ad appears when the video content is paused. Users
have to closee the ad to go back to the video.

6. UNIQUE Ad Formats on LeTV
4. 15s / 30s Pre-roll Ad
15s / 30s video ad appears before selected content is
played.

7. Hong Kong Movie launches web version
http://www.hkmovie6.com

8. Maxim’s CNY Campaign
Background!
!
For Maxim’s annual CNY campaign this year, Maxim’s will be
promoting 2 of its festive delights, the Radish Cake and Palmier,
through mobile marketing and interaction, to attract the younger
segment of consumers.
Execution!
!
In keeping with traditional associations of “Luck” during CNY,
the interactive campaign creatively uses the HTML5 slot
machine to roll out auspicious greetings, featuring the 2
promotional products randomly.
!
Campaign Highlights

9. Maxim’s CNY Campaign
Portals
Buy out to Apple Daily
Campaign Period
Jan 20, 2015!
Ad Format
HTML5 Pop Up!

10. Background!
!
To promote the first–ever Nike Women’s 10K
and NTC Tour - this campaign looks to build
awareness amongst young women to join
the race.
Execution!
!
Unique, eye-catching ‘Event of the Day’
feature for users’ convenient search on
information and event details. Supplemented
by newsfeed on Timable’s Facebook Page.
! Timable Facebook Page Newsfeed
Campaign Highlights
Nike Women Race Campaign

11. Nike Women Race Campaign
Portals
Timable iPhone, Android and website;
Timable Facebook Page
Campaign Period
Jan 20, 2015!
Ad Format
Event of the Day
Facebook newsfeed!
Event of the Day on Timable iPhone & Android Apps

12. We see a year-on-year increment in average CTR. Through our review of campaigns in 2014 and user behavior
analysis, we conclude this may be due to:
1. Users getting used to receiving information via mobile;
2. Our growing network size as we capture more unique users than previous year;
3. The quality of campaign in terms of improved creativity and interaction.

14. info@hot-mob.com HotmobMobile852 3526 0241www.hot-mob.com