mediA

1. RadioAdvertanalysis3
http://moodle.salfordcc.ac.uk/mod/resource/view.php?id=14737
McDonaldsadvert
In thisMcDonalds radioadvertthere are manydifferentcharacterssayingdifferent wordsinall
differentaccents.Thisemphasiseshowdiverse McDonaldsisandhow itisn’tjusttargetedat one
personas ithas somethingforeverything.There are male andfemalecharactersthereforethis
representshowMcDonald’sisalsoforeveryone.
Thisadvertis advertisingMcDonald’sBreakfast.The narrative of thisadvertisthatyoucan get
McDonald’sat any time wheneveryouwantandtheyhave differenttypesof foodforall types of
people asthere isplentyof differentaccentsandethnicity’swithinsuchasScottish,Manchester,
irishandIndian.It alsohumanisesitbysayinghow McDonald’sisgreatat anytime such as when
you’ve beenoutthe nightbefore thisshowshow the customerscanrelate toit.Mcdonaldsisvery
populartherefore the purpose of thisadvertwastoremindpeoplethatnotonlylunchisavailable
but sois breakfastanddrinkswhichisgoodfor people whilsttheyare drivingtostopoff at the
nearestservice.
Mcdonald’sisone of the mostfamouschain restaurantsinthe worldtherefore mcdonaldsisawell
knowniconicbrandto most of the worldwhichmakesittarget audience verylarge.Alsothe slogan
at the endisiconicas it isa slogantheyhave usedforyears andis alwaysonthe TV on adverts.All
the differentaccentsare alsoiconictothe UK as theyare all britishaccents.
There are differentsoundeffectsinthisandtheyall dependonwhatcharacteris speakingandwhat
environmenttheyare currentlyinwhichmakesitquite disorientating.