Your content is a direct reflection of your business; poorly written and irrelevant content could negatively affect your credibility. Not to worry — there are many ways to avoid the common pitfalls of blog writing.
4. Tips on how to
implement an effective
blog writing strategy
@HLDNOW
5. It is important to have a firm grasp on
who your audience is and what they
want to hear.
Example: if you are a food bank, provide insight
into how to run a successful food drive.
Tip #1: Be relevant and know your audience
@HLDNOW
6. The ultimate goal of your blog is to have
readers walk away learning something new.
Tip-driven blogs fare well in a variety of
industries.
This tactic allows you to:
Communicate relevant information
Provide value
Become an authoritative source
Tip #2: Provide value to your reader
@HLDNOW
7. A blog that seemingly “salesy” will
deter readers.
Use your blog to educate and
inspire.
Tip #3: Avoid the sales pitch
@HLDNOW
8. A blog that seemingly “salesy” will
deter readers.
Use your blog to educate and
inspire.
Tip #4: Keep it short, sweet & to the point
@HLDNOW
9. To read the full blog post:
http://hldcommunications.com/blog-writing-tips-tricks/
@HLDNOW
Amanda Cunningham
After completing a successful internship with HLD, Amanda Cunningham
joined the agency as an Account Manager in the Public Relations department.
Her work focuses on the integration of public relations, content marketing and
social media, which is a necessity in the communications industry of today.