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‫نوآوری‬ ‫و‬ ‫فناوری‬ ‫مديريت‬
‫کراری‬ ‫حبیب‬
‫تهران‬ ‫دانشگاه‬ ‫وعملیات‬ ‫تولید‬ ‫مدیریت‬ ‫دکترای‬
LINKEDIN.COM/IN/KARRARI
@INDUSTRY4IRAN
‫دهنده‬ ‫ارائه‬
:
‫حبیب‬ ‫دکتر‬
‫کراری‬

‫دکترای‬
‫مدیریت‬
‫تولید‬
‫وعملیات‬
‫دانشگاه‬
‫تهران‬

‫استاد‬
‫مدعو‬
‫دانشگاه‬
‫صنعتی‬
‫امیرکبیر‬

‫کمربند‬
‫مشکی‬
‫ارشد‬
‫شش‬
‫سیگما‬
(
MBB
)

‫ارزیاب‬
‫ارشد‬
‫جوایز‬
‫ملی‬
‫کیفیت‬
‫و‬
‫تعالی‬
‫سازمانی‬

‫ارزیاب‬
‫جایزه‬
‫ملی‬
‫مدیریت‬
‫فناوری‬
‫و‬
‫نوآوری‬

‫بیش‬
‫از‬
20
‫سال‬
‫سوابق‬
‫اجرایی‬
،
،‫مدیریتی‬
‫مشاوره‬
‫و‬
‫تدریس‬
‫در‬
‫صنایع‬
،‫خودرو‬
،‫تلکام‬
،‫بانکداری‬
،‫نفت‬
‫گاز‬
‫و‬
،‫پتروشیمی‬
‫صنایع‬
،‫دفاعی‬
‫سازمانهای‬
‫دولتی‬
‫و‬
...

‫مشارکت‬
‫در‬
‫برگزاری‬
‫دهها‬
‫کنفرانس‬
‫علمی‬
‫و‬
‫کاربردی‬
‫به‬
‫عنوان‬
‫عضو‬
‫کمیته‬
،‫علمی‬
‫سخ‬
‫نران‬
‫مدعو‬
‫و‬
...
‫در‬
‫زمینه‬
‫تحول‬
،‫دیجیتال‬
‫صنعت‬
۴.0
،
‫توسعه‬
‫فناوریهای‬
،‫نوین‬
‫شش‬
،‫سیگما‬
‫مدیریت‬
‫زنجیره‬
‫تامین‬
‫و‬
...
@industry4iran linkedin.com/in/karrari
‫هوالخالق‬
@industry4iran linkedin.com/in/karrari
@industry4iran linkedin.com/in/karrari
‫انديشمند‬ ‫يك‬ ‫از‬ ‫سخني‬
:
‫اگر‬
‫مي‬
‫خواهي‬ ‫مي‬ ‫كه‬ ‫را‬ ‫چيزي‬ ‫مهمترين‬ ‫خواهي‬
،
‫آوري‬ ‫بدست‬
،
‫بايست‬ ‫مي‬
:
◄
‫بشناسي‬ ‫آنرا‬
◄
‫باشي‬ ‫آن‬ ‫دنبال‬ ‫به‬
‫هدفمند‬ ‫کنجکاوی‬
=
‫تحقیق‬
(
‫باش‬ ‫محقق‬
)
‫چيست؟‬ ‫خالقيت‬
•
‫خالقيت‬
=
‫توانايي‬
‫تفكر‬
+
‫كشتن‬
‫ويروس‬
‫هاي‬
‫ذهني‬
.
•
‫خالقيت‬
‫يعني‬
‫ديدن‬
‫به‬
‫نوعي‬
‫ديگر‬
.
•
‫خالقيت‬
‫يعني‬
‫رهايي‬
‫از‬
‫عادت‬
‫هاي‬
‫ذهني‬
.
•
‫خالقيت‬
‫يعني‬
‫فرآيند‬
،‫تغيير‬
‫توسعه‬
‫و‬
‫تكامل‬
‫در‬
‫سازمان‬
‫بندي‬
‫حيات‬
‫ذهني‬
.
•
‫خالقيت‬
‫يعني‬
‫ديدن‬
‫چيزي‬
‫كه‬
‫وجود‬
‫ندارد‬
.
@industry4iran linkedin.com/in/karrari
@industry4iran linkedin.com/in/karrari
‫خالقیت‬
:
‫نو‬ ‫اندیشه‬ ‫و‬ ‫فكر‬ ‫یك‬ ‫ایجاد‬ ‫براي‬ ‫ذهني‬ ‫توانائیهاي‬ ‫كارگیري‬ ‫به‬
‫نوآوري‬
:
‫از‬ ‫ناشي‬ ‫نو‬ ‫هاي‬ ‫اندیشه‬ ‫و‬ ‫افكار‬ ‫ساختن‬ ‫كاربردي‬ ‫و‬ ‫عملي‬
‫خالقیت‬
@industry4iran linkedin.com/in/karrari
‫نوآوري‬ ‫قیف‬
@industry4iran linkedin.com/in/karrari
THE CHAIN OF ENTREPRENEURSHIP
Creativity Innovation Entrepreneurship
Thinking new
things.
Doing new
things.
Creating value in
the marketplace.
@industry4iran linkedin.com/in/karrari
@industry4iran linkedin.com/in/karrari

‫ذهني‬ ‫طوفان‬

‫ها‬ ‫ايده‬ ‫يادداشت‬

‫جنگ‬ ‫شبه‬

‫تخيلي‬ ‫گردش‬

‫مشکل‬ ‫حل‬ ‫خالقه‬ ‫روش‬
TRIZ
‫پردازي‬ ‫ایده‬ ‫و‬ ‫ایده‬ ‫خلق‬ ‫روشهاي‬ ‫انواع‬
‫ه‬ ‫دیگر‬ ،‫باشيم‬ ‫داشته‬ ‫را‬ ‫ها‬ ‫رویا‬ ‫به‬ ‫پرداختن‬ ‫جسارت‬ ‫وقتی‬
‫يچ‬
‫ماند‬ ‫نخواهد‬ ‫راهمان‬ ‫سر‬ ‫مانعی‬
‫فناوري‬ ‫تعریف‬
Technology = Techne + Logie/Logia
‫ها‬‫خروجي‬ ‫به‬ ‫ها‬‫ورودي‬ ‫تبدیل‬ ‫عامل‬
‫كند‬‫مي‬ ‫رقابتي‬ ‫مزیت‬ ‫ایجاد‬ ‫كه‬
.
M. Porter
‫فناوري‬ ‫بندي‬ ‫طبقه‬
‫تغيير‬ ‫سرعت‬ ‫و‬ ‫پيچيدگي‬ ‫اساس‬ ‫بر‬

Low Tech

Medium Tech

High Tech
‫كاربرد‬ ‫حوزه‬ ‫اساس‬ ‫بر‬

Product Tech

Process Tech
‫فناوري‬ ‫بندي‬ ‫طبقه‬
‫سن‬ ‫اساس‬ ‫بر‬
(
‫عمر‬
)
-
Emergent/Emerging Tech
-
Current Tech
‫بنگاه‬ ‫در‬ ‫سابقه‬ ‫اساس‬ ‫بر‬
-
New Tech
-
Old/Current Tech
‫تعريف‬
‫مديريت‬
‫ي‬‫ر‬‫فناو‬
MOT : Management of Technology
‫مديريت‬
‫ي‬‫ر‬‫فناو‬
‫مديريت‬
‫انتخاب‬
،
‫اكتساب‬
،
‫ي‬‫بكارگير‬
(
‫بهره‬
‫ي‬‫بردار‬
)
،
‫توسعه‬
(
‫بهبود‬
)
‫و‬
‫اشاعه‬
‫ر‬‫فناو‬
‫ي‬
‫ها‬
‫است‬
.
‫ي‬ ‫مهندس‬
‫علوم‬
‫مديريت‬
MOT
‫ماهيت‬
‫ميان‬
‫شته‬‫ر‬
‫اي‬
‫مديريت‬
‫ي‬‫ر‬‫فناو‬
‫ي‬ ‫مهندس‬
‫ي‬‫ر‬‫تئو‬
‫ت‬‫ر‬‫تجا‬
‫فعاليت‬
‫صنعتي‬
‫علوم‬
‫اجتماعي‬
‫علوم‬
‫طبيعي‬
‫مديريت‬
‫ي‬‫ر‬‫فناو‬
‫فناوری‬ ‫راه‬ ‫نقشه‬
‫سطوح‬
‫مختلف‬
‫مديريت‬
‫ي‬‫ر‬‫فناو‬
‫ملي‬
‫بخش‬
‫بنگاه‬
‫تاكتيكي‬
‫استراتژيك‬
‫عملياتي‬
‫ي‬‫ر‬‫نوآو‬
‫شامل‬
‫خلق‬
‫کاال‬
،
‫خدمت‬
‫يا‬
‫فرآيندي‬
‫مي‬
‫باشد‬
‫که‬
‫اي‬‫ر‬‫ب‬
‫يک‬
‫مان‬‫ز‬‫سا‬
‫جديد‬
‫است‬
.
‫ي‬‫ر‬‫نوآو‬
‫به‬
‫اولين‬
‫بار‬
‫استفاده‬
‫کردن‬
‫از‬
‫يک‬
‫ايده‬
‫توسط‬
‫يک‬
‫مان‬‫ز‬‫سا‬
‫اطالق‬
‫مي‬
‫شود‬
.
Aiken & Hage, 1979
‫انواع‬
‫ي‬‫ر‬‫نوآو‬
‫ي‬‫ر‬‫نوآو‬
‫بنيادي‬
(
‫انقالبي‬
:)
‫معموال‬
‫بر‬
‫پايه‬
‫يک‬
‫اع‬‫ر‬‫اخت‬
‫استوار‬
‫مي‬
‫ب‬
‫اشد‬
.
‫ي‬‫ر‬‫نوآو‬
‫يجي‬‫ر‬‫تد‬
(
‫تکاملي‬
:)
‫در‬
‫ن‬‫و‬‫در‬
‫شرکتها‬
‫يا‬
‫يک‬
‫صنعت‬
‫خلق‬
‫مي‬
‫ش‬
‫وند‬
‫و‬
‫به‬
‫شرکتها‬
‫کمک‬
‫مي‬
‫کنند‬
‫تا‬
‫جايگاه‬
‫قابتي‬‫ر‬
‫خود‬
‫ا‬‫ر‬
‫در‬
‫ار‬‫ز‬‫با‬
‫حفظ‬
‫کن‬
‫ند‬
.
‫ي‬‫ر‬‫نوآو‬
‫تين‬‫و‬‫ر‬
(
‫عادي‬
:)
‫براي‬
‫اطالق‬
‫به‬
‫معرفي‬
‫ي‬‫چيز‬
‫که‬
‫اي‬‫ر‬‫ب‬
‫يک‬
‫ز‬‫سا‬
‫مان‬
‫جديد‬
‫اما‬
‫بسيار‬
‫مشابه‬
‫آنچه‬
‫که‬
‫در‬
‫گذشته‬
‫بوده‬
‫است‬
،
‫استفاده‬
‫مي‬
‫ش‬
‫ود‬
.
‫چرخه‬
‫توسعه‬
‫ي‬‫ر‬‫فناو‬
‫سطح‬
‫انباشت‬
‫دانش‬
‫و‬
‫تجربه‬
‫ايده‬
(
‫اختراع‬
)
‫جديد‬
‫ي‬‫ر‬‫نوآو‬
‫تكنولوژيكي‬
‫جايگزيني‬
‫و‬
‫انتشار‬
‫ي‬‫ر‬‫فناو‬
‫جديد‬
‫طرح‬
‫هاي‬‫ز‬‫نيا‬
‫جديد‬
‫از‬
‫جانب‬
‫ار‬‫ز‬‫با‬
‫فرآيند‬
‫توسعه‬
‫علم‬
‫و‬
‫ي‬‫ر‬‫فناو‬
‫تحقيقات‬
‫پايه‬ ‫تحقيقات‬
‫بردي‬‫ر‬‫كا‬
‫تحقيقات‬
‫توسعه‬
‫اي‬
‫دانشگاه‬
‫ها‬
‫و‬
‫مراكز‬
‫تحقيقاتي‬
‫مراكز‬
‫تحقيقاتي‬
‫ابسته‬‫و‬
‫به‬
‫صنعت‬
‫توسعه‬
‫تكنولوژي‬
‫ي‬‫تجار‬
‫كردن‬
‫و‬
‫اشاعه‬
‫تكنولوژي‬
‫انتقال‬
‫تكنولوژي‬
‫بنگاه‬
‫هاي‬
‫اقتصادي‬
‫فرآيند‬
‫توسعه‬
‫علم‬
‫و‬
‫ي‬‫ر‬‫فناو‬
‫پاسخگوئي‬
‫به‬
‫هاي‬‫ز‬‫نيا‬
‫جامعه‬
‫فرآيند‬
‫توليد‬
‫دانش‬
(
Knowledge
)
‫از‬
‫طريق‬
‫تحقيقات‬
‫پايه‬
،
‫بردي‬‫ر‬‫كا‬
‫و‬
‫توسعه‬
‫اي‬
‫انباشت‬
‫دانش‬
‫فرآيند‬
‫توسعه‬
‫ي‬‫ژ‬‫تكنولو‬
‫از‬
‫طريق‬
‫توسعه‬
‫داخلي‬
‫يا‬
‫انتقال‬
‫ي‬‫ژ‬‫تكنولو‬
‫صورت‬
‫مسئله‬
‫دستاوردهاي‬
‫ي‬
‫پژوهش‬
‫منحني‬
S
‫پيشرفت‬
‫ي‬‫ر‬‫فناو‬
‫امتر‬
‫ر‬
‫پا‬
‫عملکرد‬
‫ي‬
‫ر‬
‫فناو‬
‫مان‬‫ز‬
‫دوره‬
‫اع‬‫ر‬‫اخت‬
‫جديد‬
‫جنيني‬
‫دوره‬
‫بهبود‬
‫ي‬‫ر‬‫فناو‬
‫شد‬‫ر‬
‫دوره‬
‫بلوغ‬
‫ي‬‫ر‬‫فناو‬
‫بلوغ‬ ‫پير‬
‫شدن‬
‫فناوريهاي‬
‫چند‬
‫نسلي‬
‫مان‬‫ز‬
‫امتر‬
‫ر‬
‫پا‬
‫عملکرد‬
‫چرخه‬
‫حيات‬
‫ي‬‫ر‬‫يرفناو‬‫ز‬
1
‫چرخه‬
‫حيات‬
‫ي‬‫ر‬‫يرفناو‬‫ز‬
2
‫چرخه‬
‫حيات‬
‫ي‬‫ر‬‫يرفناو‬‫ز‬
3
‫چرخه‬
‫حيات‬
‫ي‬‫ر‬‫فناو‬
‫چرخه‬
‫هاي‬
‫حيات‬
‫ي‬‫زيرفناو‬
‫در‬
‫نسلهاي‬
‫مختل‬
‫ف‬
‫نوآوري‬
،
‫چرخه‬
‫حيات‬
‫کل‬
‫فناوري‬
‫را‬
‫تشکلي‬
‫ک‬
‫مي‬
‫دهند‬
.
‫شد‬‫ر‬
‫ار‬‫ز‬‫با‬
‫در‬
‫مراحل‬
‫مختلف‬
‫چرخه‬
‫حيات‬
‫ي‬‫ر‬‫فناو‬
‫مان‬‫ز‬
‫ارزش‬
‫ار‬
‫ز‬
‫با‬
1 3
2 4 5 6
‫چه‬‫ر‬‫يکپا‬
‫کردن‬
‫فشار‬
‫ي‬‫ر‬‫فناو‬
‫و‬
‫کشش‬
‫ار‬‫ز‬‫با‬
‫براي‬
‫تحريک‬
‫ي‬‫ر‬‫نوآو‬
‫فرصتهايي‬
‫اي‬‫ر‬‫ب‬
‫فشار‬
‫ي‬‫ر‬‫فناو‬ ‫ي‬‫ر‬‫نوآو‬
‫فرصتهايي‬
‫اي‬‫ر‬‫ب‬
‫کشش‬
‫ار‬‫ز‬‫با‬

‫اکتشافات‬
‫علمي‬

‫دانش‬
‫بردي‬‫ر‬‫کا‬

‫هاي‬‫ز‬‫نيا‬
‫شناسايي‬
‫شده‬

‫سرمايه‬
‫ي‬‫معنو‬
(
‫دانشمندان‬
‫و‬
‫مهندسان‬
)

‫تقاضاي‬
‫ار‬‫ز‬‫با‬

‫گسترش‬
‫دامنه‬
‫برد‬‫ر‬‫کا‬

‫هاي‬‫ز‬‫نيا‬
‫شناسايي‬
‫شده‬

‫فرصتهاي‬
‫ايش‬‫ز‬‫اف‬
‫ي‬‫ر‬‫سودآو‬
،
‫کيفيت‬
‫و‬
‫بهره‬
‫ي‬‫ر‬‫و‬
‫پيشرفت‬
‫تکنولوژيکي‬
(
‫در‬
‫ابطه‬‫ر‬
‫با‬
‫ي‬‫ر‬‫نوآو‬
‫در‬
‫ل‬‫محصو‬
‫و‬
‫فرآيند‬
)
‫چرخه‬
‫حيات‬
‫ي‬‫ر‬‫فناو‬
‫پير‬
‫و‬
‫کهنه‬
‫شدن‬
‫تکنولوژيک‬
‫ي‬
(
‫جايگزيني‬
)
‫مان‬‫ز‬
‫نرخ‬
‫ي‬
‫ر‬
‫نوآو‬
‫ناپيوستگي‬
‫تکنولوژيک‬
‫ي‬
(
‫تکان‬
‫و‬
‫آسيب‬
)
‫طرح‬
‫غالب‬
‫ي‬‫ر‬‫نوآو‬
‫در‬
‫آيند‬‫ر‬‫ف‬
‫ي‬‫ر‬‫نوآو‬
‫در‬
‫ل‬‫محصو‬
‫ي‬‫پورتفو‬
‫ي‬‫ر‬‫فناو‬
‫و‬
‫تحقيق‬
‫و‬
‫توسعه‬
‫صنعتي‬
‫تحقيقات‬
‫ي‬‫ر‬‫فناو‬
‫اد‬‫ز‬‫نو‬
‫يا‬
‫ر‬‫نوظهو‬
‫نسل‬
‫جديد‬
‫ي‬‫ر‬‫فناو‬
‫بردهاي‬‫ر‬‫کا‬
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(
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،
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،
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)
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(
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