Our Public House Presentation

1. Our Public House
A community-owned cooperative
brewpub where everyone
knows your name
Business Plan Presented by
Aaron Hill

2. Outline
•Who Are We?
•Mission
•Competition
•Opportunity
•Market Summary
•The Team
•The Concept
•Finances
•Key Issues
•The Offering

3. “I know the economy’s in a freefall, I do
understand that. But how do you put a price tag
on what Eddie Doyle has meant to the city of
Boston? You don’t. You can’t.”

4. WHO ARE WE?
“Third Place” a friendly, comfortable
haven where guests can leave behind
the cares of the “First Place” (home)
and “Second Place” (work) and
enjoy the company of friends and
community.
- Ray Oldenburg

5. Mission
Create a thriving and sustainable employee-owned
cooperative brewpub
Our Public House is founded upon the concepts of
community involvement and engagement
Where people can meet and engage with one another
while enjoying locally grown organic food and freshly
brewed organic beer.

6. COMPETITION
70 Portland breweries and
brewpubs
6 brewpubs with a
sustainability focus
OPPORTUNITY Target Market
To become one of the only worker owned cooperative
brewpubs and public houses in the Pacific Northwest
Develop the southeast Portland brewpub market

7. MARKET SUMMARY
Consistent growth in the Craft Segment
Oregon Beer Culture
Breweries Per Capita 2008
1 19 Vermont 32,698
2 27 Montana 35,831
3 93 Oregon 40,753

8. THE TEAM
Aaron Hill - Executive Director /
General Manager
Mathew Mooney - Head Brewer
Jed Laprade - Head Chef

9. BUSINESS CONCEPT
Employee owned organic brewpub and
public house
Locally grown food
Organic Beer
Locally made wine and spirits
Community Space
16 worker members pay in $7,000 to
become a member.

10. CUSTOMER MEMBERSHIPS
Customer memberships
$50 / family
$25 / individual
Annual Dividend for purchases at Our
Public House
Access to Our Public House Social Network
Ability to submit recipes
Mug club $100 /per year 20 oz mug for
$3

11. REVENUE GROWTH
Revenue Growth
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0
1 2 3
Years
Revenue Net Income
• Revenue growth to $1.3 million end of year 3
• Cash Flow positive month 3

12. BREAKEVEN
$450,000
$400,000
$350,000
$300,000
$250,000 Net Income
$200,000
Total
$150,000
Revenue
$100,000
Total
$50,000 Expenses
$0
($50,000)
($100,000)
 Breakeven reached by 14th month
 with retained earnings of $430,000

13. KEY ISSUES
“Never doubt that a small group of
thoughtful committed citizens can
change the world. Indeed, it is the
only thing that ever has.”
- Margaret Mead

14. EMPLOYEE OFFERING
Cumulative annual dividend equally divided
among all worker owners beginning year 4
Ability to work with a fully engaged team
Member Appreciation Day
Democratic participation in all business
decisions

15. CUSTOMER OFFERING
Cumulative annual dividend equally divided
among all worker owners beginning year 4
Ability to work with a fully engaged team
Member Appreciation Day
Democratic participation in all business
decisions

16. CHEERS