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The most effective sellers in today's interconnected world assemble the right people for a deal, leverage best practices/processes learned over time, and gain access to the most relevant information. Ensure your sales team has the tools, training and processes in place for maximizing their success. This is Sales Enablement.
In this webcast, Mark Dancer, President of Channelvation, will share his experiences, research and ideas from more than 25 years of working with clients to design channels and improve sales performance. Mark will share new trends for strategic sales effectiveness, research from his new book, “Getting the Most Out of CRM”, and answer questions from participants. Additionally, Scott Taback, Vice President of Business Development for Highland Solutions, will discuss how to drive sales team success through the use of technology.
All attendees will have the option of viewing a 360º tour of SemanticCRM at the end of the webinar.
Key Takeaway Points
In this webinar, we will discuss:
-How traditional sales roles are changing as digital channels take hold;
-Benchmarking against CRM adoption and use statistics;
-Achieving game-changing sales performance and high-impact coaching;
-Building richer relationships through value-selling and improved teaming;
-Use of collaborative platforms to increase reach and performance.
Mark Dancer is President of Channelvation. He is a leading authority on channel strategy and sales performance. He helps clients generate ideas and actions that drive growth in complex and changing markets. Mark is the author of a new book, Getting the Most Out of CRM: Best Practices for Wholesaler-Distributors, with lessons on sales effectiveness and CRM adoption for resellers, suppliers, services and any business looking for improved performance and sale enablement. His experience includes more than 25 years across a wide range of industries including technology, industrial, construction, automotive, financial services, healthcare and life sciences.
Scott Taback joined Highland Solutions in 2012 as Vice President of Business Development, where he is responsible for establishing new revenue generation opportunities through strategic partnership development and management. He is also charged with leading Highland's inbound marketing team, driving value from the company's online presence. His competencies include executive relationship building, online marketing strategies, sales effectiveness and technology integration. He spent the prior decade at IBM, where he led the ‘go to market strategy’ and a team of 20 managing an account portfolio of $400M+ in revenue. Key accounts under his purview included United Airlines, Kellogg’s, Hyatt, W.W. Grainger, Archer Daniels Midland Company and CDW.