2. Tagline relating
to the film
subject and the
title. The font
looks like it is
covered in dirt
and grime.
Use of zombies
hooks in the target
audience, the
directors first film
and series was
about zombies.
Directors name:
known for making
movies in the same
genre, the audience
know him and will
want to see his next
film.
Film title in
custom font and
colour made to
look like blood.
Zombie eyes which
show these are in
fact zombies.

3. Film awards
lets the
audience
know that it
has won them
and is worth
going to see.
Sneak preview
image of the
film, gets the
audience
hyped to see
it.
Film title in
large red font
head lines the
magazines
front cover

4. Zombie from
the film, but
doesn’t reveal
any outstanding
spoilers to the
plot.
The main
article gets a
large title and
the font is the
one used
from the films
title
Specialist
newspaper that
deals with horror
films
Unlike the poster
the magazine
cover which
shows an image
from the film
does not have
white out eyes.

5. Film
production
company lets
the audience
know who
was involved
with the film.
Trailer for
the film to
get people
more
invested in
going to see
it and build
hype.
Promotional
banner for
the film
makes it
look
interesting.
Links to
social
networks for
people to
share the
website and
get free
promotion.

6. CLICHÉ’S OF DIRECTORS
FILMS and SHOWS
ELEMENTS OF THE
FILMS PLOT
DIRECTORS TITLE
CREDITS, LETS THE
AUDIENCE KNOW
WHICH FILMS HE
HAS DIRECTED
Film title
in specific
font
created for
the film
with
directors
name
above.
The trailer of the film helps to show elements in the film which helps to
promote the film to a wider audience and gets them hyped to see the film.
This helps the makers of the film to gain their money back.