The memorandum summarizes the results of a week-long online sales campaign conducted by CBS from April 14-22, 2012. It provides key metrics such as visitors, referrals, conversion rates, transactions, revenue, and top-selling products for each day's promotion. The promotions featured different Star Trek products and were promoted on Facebook, with referral traffic mostly from Startrek.com and Facebook. Conversion rates ranged from 0.86% to 2.10% and revenue was highest on April 14 at $4,255.13.

1. Memorandum
To: CBS team
From: Henry
Date: 4/24/12
Re: WO April 14, 2012 Sales Campaign
In addition to our usual reporting, which will include detail for each “One
Day Only” sale, we have compiled a few other statistics and notes.
4/18/12 Email drops at 3 am. Featured product is Stainless Steel
Pendant, marked down from 29.99 to $21.99 or 27% off.
Visitors 7,453
Referral 68.52%
Startrek.com 37.34%
Facebook 36.09%
mFacebook 8.36%
Conversion 1.10%
Transactions 82
Revenue $4,255.13
AOV $51.39
UPO 1.86
Pendant 49
Tribble 12
Wristband 5
The rest are ones and twos
Notes:
4/19/12 Facebook only post. Featured product was Tribbles.
Visitors 7,081
Referral 80.26%
Startrek.com 27.24%
Facebook 52.79%
mFacebook 14.02%
Conversion 1.33%
Transactions 94

2. Revenue $4,240.93
AOV $45.12
UPO 1.88
Tribble 106
Pendant 4
The rest 3s, 2s, 1s…
Notes:
4/20/12 FB only. Featured product was “Resistance is
Futile” Mug
Visitors 5,187
Referral 79.12%
Startrek.com 30.46%
Facebook 46.93%
mFacebook 17.67%
Conversion 2.10%
Transactions 109
Revenue $3,779.98
AOV $34.68
UPO 2.27
RIF Mug 136
Tribble 14
4s, 3s, 2s, and 1s…
Notes:
4/21/12 FB only. Featured product was bottle opener
Visitors 6,817
Referral 81.62%
Startrek.com 26.13%
Facebook 50.70%
mFacebook 19.55%
Conversion 1.32%

3. Transactions 90
Revenue $4,151.38
AOV $46.13
UPO 1.80
Bottle opener 68
Cork screw 11
RIF Mug 10
TOS shooter 6
Pizza Cutter 5
4s, 3s, 2s, and 1s…
Notes:
4/22/12 FB only. Featured product was “Disappearing
Image” mug.
Visitors 9,492
Referral 84.60%
Startrek.com 20.09%
Facebook 58.62%
mFacebook 19.24%
Conversion .86%
Transactions 82
Revenue $2,976.37
AOV $36.30
UPO 1.65
Image Mug 72
Bottle opener 5