The document discusses general concepts for product design including aiming for an innocent, naive, and clear style. It provides examples of a candle holder and bottle opener to illustrate these concepts. Key materials discussed include plastics with memory properties and adding carbon nanotubes to achieve the desired simple and welcoming design.

1. General concept of the product
Innocent
Naive
Clear

2. General concept of the product
Before we show you our proposals we want you to understand our piont of view.
This lead to design our products following a line.
Innocent is a term that describes the lack of guilt. It may also be used to indicate a general
lack of guilt, with respect to any sin, or wrongdoing.
Clear (not complicated visually, (figuratively) Free of ambiguity or doubt. )
Example Candle holder alessi
Naive: (art) Produced in a simple, childlike style, deliberately rejecting sophisticated techniques
of finiched.
Example Diavolix bottle opener