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http://www.flickr.com/photos/stuckincustoms




                                             The Adventure
                                             from idea to the iP[hone|ad]
                                                   with some technical variations




                                                     Paul Ardeleanu
                                                            @pardel




  Aut viam inveniam aut
         faciam
http://www.flickr.com/photos/joelaz/2868356069/




         Why the iPhone?




                                                 Apple’s Form 10-K for the fiscal year 2009
http://www.flickr.com/photos/joelaz/2868356069/




         Why the iPhone?




                                                 AdMob Mobile Metrics Report - November 2009
http://www.flickr.com/photos/joelaz/2868356069/




         Why the iPhone?


                        "You need to get one. I can almost not
                          come into the office. [...] It's a joy."
http://www.flickr.com/photos/kogakure
http://www.flickr.com/photos/sundazed
http://www.flickr.com/photos/ajawin
http://www.flickr.com/photos/mashafeeg
http://www.flickr.com/photos/84263554@N00
http://www.flickr.com/photos/wonderlane




               the Story
http://www.flickr.com/photos/wonderlane




               the Story

                  ๏
                       [you have an]     Idea
http://www.flickr.com/photos/wonderlane




               the Story

                  ๏
                       [you have an]      Idea
                  ๏
                       [and some]        Skills
http://www.flickr.com/photos/wonderlane




               the Story

                  ๏
                       [you have an]      Idea
                  ๏
                       [and some]        Skills
                  ๏
                       [you must learn to]        Communicate the idea
http://www.flickr.com/photos/wonderlane




               the Story

                  ๏
                       [you have an]       Idea
                  ๏
                       [and some]        Skills
                  ๏
                       [you must learn to]        Communicate the idea
                  ๏
                       [in order to]     Build [ & bill.]
App Store (Approval) + Caring (not marketing)
Customers = App Store (Approval) + Caring (not marketing)
Customers = App Store (Approval) + Caring (not marketing)



                   ... cha-ching!
http://www.flickr.com/photos/seretuaccidente/
http://www.flickr.com/photos/andyandorla/




                       There is no such thing as a bad idea!
http://www.flickr.com/photos/24293932@N00/3053649503/



                                                   Farting apps
http://www.flickr.com/photos/24293932@N00/3053649503/



                                                   Farting apps
                                              iFart Mobile
                                              Atomic Fart
                                              iFart - Atomic Fart
                                              Fart Piano
                                              Fart Wars
                                              iFart Alert!
                                              Fart for free
                                              Fartin’ Furios - farting piano
                                              iFart - with Timer
                                              Bluetooth Fart
                                              Fart Cushion
                                              Megafart
                                              iFart Alert! Turbo
                                              ... and lots more!
http://www.flickr.com/photos/hsing/




                        there are way too many GAMES!!!
No Ideas?




http://www.flickr.com/photos/wim314/
http://www.flickr.com/photos/dougbelshaw
1% good apps




http://www.flickr.com/photos/dougbelshaw
1% good apps
                                    1500 ideas




http://www.flickr.com/photos/dougbelshaw
1% good apps
                                    1500 ideas
                                     500 ideas


http://www.flickr.com/photos/dougbelshaw
http://www.flickr.com/photos/ansik
Idea
                                    person

http://www.flickr.com/photos/ansik
http://www.flickr.com/photos/neate_photos
YOUR SKILLS




http://www.flickr.com/photos/29158681@N00/
Memory Management




                                          Single most common
                                          source of problems /
                                          rejections



http://www.flickr.com/photos/mattkieffer
Memory Management
                 MyController *tempController = [[MyController alloc] init];
                 self.myVar = tempController;
                 [tempController release];

                 vs.

                 self.myVar= [[MyController alloc] init];




                                                                               Single most common
                                                                               source of problems /
                                                                               rejections



http://www.flickr.com/photos/mattkieffer
Memory Management
                 MyController *tempController = [[MyController alloc] init];
                 self.myVar = tempController;
                 [tempController release];

                 vs.

                 self.myVar= [[MyController alloc] init];



                [myVar release];
                myVar = nil;
                                                                               Single most common
                                                                               source of problems /
                                                                               rejections



http://www.flickr.com/photos/mattkieffer
Memory Management


                            +1 init, copy, retain, new

                            -1            release, autorelease




http://www.flickr.com/photos/mattkieffer
YOUR SKILLS




http://www.flickr.com/photos/29158681@N00/
DREAM TEAM




http://www.flickr.com/photos/feastoffools/
http://www.flickr.com/photos/willrad
@interface Developer : Artist
...	
@end
@interface Developer : Artist
...	
@end



@implementation Developer
	
- (id) init {
	     ...
	     ego = __LONG_LONG_MAX__;
	
	     ...
}
...
@end
@interface Developer : Artist
...	
@end



@implementation Developer
	
- (id) init {
	     ...
	     ego = __LONG_LONG_MAX__;
	
	     isHuman = rand()%2 ? YES : NO;
	     ...
}
...
@end
http://www.flickr.com/photos/snej/2835537396/
http://www.flickr.com/photos/kapkap/
http://www.flickr.com/photos/richardstowey/
iPhone Stencil




http://www.flickr.com/photos/richardstowey/
iPhone Stencil
                                             iPhone pads




http://www.flickr.com/photos/richardstowey/
iPhone Stencil
                                               iPhone pads
                                             iPhone Pocketmod




http://www.flickr.com/photos/richardstowey/
iPhone Stencil
                                                 iPhone pads
                                              iPhone Pocketmod
                                             iPhone business cards




http://www.flickr.com/photos/richardstowey/
iPhone Stencil
                                                     iPhone pads
                                                  iPhone Pocketmod
                                                iPhone business cards
                                             OmniGraffle & Balsamiq demos




http://www.flickr.com/photos/richardstowey/
http://www.flickr.com/photos/84263554@N00
http://www.flickr.com/photos/lachlanhardy/




Build

   •   be Agile
   •   use version control
   •   understand document/database migration
   •   build early, build often
   •   use Instruments
http://www.flickr.com/photos/wildkiter/
http://www.flickr.com/photos/wildkiter/
http://www.flickr.com/photos/wildkiter/
http://www.flickr.com/photos/dav/




Practice
http://www.flickr.com/photos/dav/




Practice
http://www.flickr.com/photos/dav/




Practice
Web service demo
http://www.flickr.com/photos/dav/




Keep it simple
http://www.flickr.com/photos/sifter/




App Store Approval Process
http://www.flickr.com/photos/funadium




                                Marketing


marketing
noun
the action or business of promoting and selling products or services, including market research and advertising.
http://www.flickr.com/photos/dav/




Caring




          Always strive to engage
          with the users.

          They know you are
          human.
http://www.flickr.com/photos/dav/




Caring




          Always strive to engage
          with the users.

          They know you are
          human.
http://www.flickr.com/photos/dav/




Caring




          Always strive to engage
          with the users.

          They know you are
          human.
http://www.flickr.com/photos/dav/




Caring




          Always strive to engage
          with the users.

          They know you are
          human.
http://www.flickr.com/photos/dav/




Caring




          Always strive to engage
          with the users.

          They know you are
          human.
One more thing...
Cha-ching!
Where do you get (other) work?
Where do you get (other) work?

           Forums
Where do you get (other) work?

           Forums
Where do you get (other) work?

           Forums
Where do you get (other) work?

           Forums
Where do you get (other) work?

           Forums
Where do you get (other) work?

           Forums
Thank you!


            hello24.com
       twitter.com/hello24com

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The Adventure - From idea to the iPhone

Editor's Notes