So, you're a developer, but you have never worked with iOS? In this session, Ardeleanu will provide a head start on how to plan, build, debug and release iOS 7 apps. The talk will cover a wide range of topics, including: the App Store ecosystem; the nature of an app; iOS 7's new UI and how to migrate from iOS 6; interface design; dev tools (Xcode – IDE, Simulator, Instruments – docs, etc); design patterns; debugging and optimisation; App Store and ad-hoc distribution; and what makes an app successfully.