Monetization of social netwokrs In search of the successful path on Balkans


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Review of the SB on Balkans, how do they use to monetize their traffic, trend for the development

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Monetization of social netwokrs In search of the successful path on Balkans

  1. 1. Elena Lazarova Key Account Manager Neogen Bulgaria MONETIZATION OF SOCIAL NETWORKS in search of the successful path 06/05/09 © Neogen
  2. 2. Top Social Networks Balkans Bulgaria Moldova Romania Serbia 06/05/09 © Neogen
  3. 3. Specific metrics <ul><li>Great popularity </li></ul><ul><li>Most page views made per visit </li></ul><ul><li>Longest time spent on site </li></ul>06/05/09 © Neogen
  4. 4. Audience <ul><li>Proactive and initiative audience, young adults and teens, searching for new experience, for love, for fun and parties </li></ul><ul><li>They are interested in music, friendship, health, movies, travelling, mobile and gadgets </li></ul><ul><li>They have their own opinion for everything and like to express it online </li></ul>06/05/09 © Neogen
  5. 5. What are users doing online? <ul><li>Watching video and pictures </li></ul><ul><li>Leaving comments </li></ul><ul><li>Voting for profiles </li></ul><ul><li>Doing chat </li></ul><ul><li>Creating networks </li></ul><ul><li>Sending messages </li></ul>06/05/09 © Neogen
  6. 6. How do we make money … 06/05/09 © Neogen <ul><li>Provide solutions for branding </li></ul><ul><li>Provide solutions for PR </li></ul><ul><li>Provide solutions for e-commerce </li></ul>
  7. 7. Solutions for branding <ul><li>User involvement: </li></ul><ul><li>Visitors </li></ul><ul><li>Social network </li></ul><ul><li>Brand performance </li></ul><ul><li>Influence </li></ul><ul><li>Engagement </li></ul>06/05/09 © Neogen
  8. 8. Socializing the brand <ul><li>Goal: influence the target audience and deeply engage it with the brand </li></ul><ul><li>Tools: Premium banners, interactive initiatives, speaking in one language with the target group – brand profiles </li></ul><ul><li>Price per mile: 2e Min amount of views per campaign: 500 000 </li></ul><ul><li>CTR-U~ 0,2 – 1,2 % Cost per influenced user ~ 0,4e </li></ul>06/05/09 © Neogen
  9. 9. Engagement marketing 06/05/09 © Neogen
  10. 10. Promotional messages <ul><li>Goal is spreading the news about the brand or the product, popularization of the promotions, announcement for the events or trainings etc. </li></ul><ul><li>Messages targeting can be done by age, gender, place, interests, field of activity, education etc . </li></ul><ul><li>Average number of sent messages per campaign ~ 50 000 messages </li></ul><ul><li>Number of read messages ~ 15-25% Price per read message: 0.05e </li></ul><ul><li>Min period ~ 2 weeks Average amount/campaign: 500e </li></ul>06/05/09 © Neogen 50000 IBM Manpower
  11. 11. Solutions for e-commerce <ul><li>Users leverage </li></ul><ul><li>Visitors </li></ul><ul><li>Social network </li></ul><ul><li> </li></ul><ul><li>Sponsored links </li></ul><ul><li>Paid classifieds </li></ul>06/05/09 © Neogen
  12. 12. Classifieds and direct sponsored links <ul><li>Promoted ad price ~ 25e </li></ul><ul><li>Number of clicks per campaign ~ 100 </li></ul><ul><li>Min campaign period ~ 4 weeks </li></ul><ul><li>Sponsored link package price ~ 100e </li></ul><ul><li>Min number of clicks per campaign ~1000 </li></ul><ul><li>Price per click: 0.1e </li></ul><ul><li>CTR ~ 0,05% </li></ul>06/05/09 © Neogen
  13. 13. Traffic vs. SMS <ul><li>Voting </li></ul>06/05/09 <ul><li>Premium gifts </li></ul><ul><li>Premium badges </li></ul><ul><li>Premium listings </li></ul><ul><li>Sending more messages </li></ul><ul><li>Points to game </li></ul><ul><li>Mobile access </li></ul><ul><li>… </li></ul>© Neogen
  14. 14. Shares of the revenues 06/05/09 © Neogen
  15. 15. … more experience from global players 06/05/09 © Neogen
  16. 16. 06/05/09 © Neogen 06/05/09 © Neogen Networking worldwide
  17. 17. Branded applications and widgets 06/05/09 © Neogen One-to-one communication tool One-to-many communication tool
  18. 18. Hyper targeting <ul><li>Social Banners </li></ul><ul><li>Virtual currency </li></ul><ul><li>Branded virtual gifts </li></ul>06/05/09 © Neogen
  19. 19. Events and Groups 06/05/09 © Neogen Engagement with the brand related topics Immediate feedback for participation in the event
  20. 20. Thank you! [email_address] 06/05/09 © Neogen