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I participated in Business Transformation through Enterprise Architecture -conference in Stockholm (November 30 - December 1, 2010)
Dr. Alexander Osterwalder gave an excellent lecture on “Align Strategy, Process and IT Through Business Model Architecture“. More about methodology:
As part of talk, we were asked to test Canvas method by asking the nine key questions from you neighbor. My neighbor happened to be a smart lady from SEB bank. After fifteen minutes I hade a relatively clear picture on SEB business model at high level.
Afterwards I sketched out a Canvas based on answers, which is included in this set.