Investigating UndergraduateSocial Media Use in the 21st          Century. Gauging the Need for Professional  Best Practice...
Why   The social media    service monitor Rappler reported in a                                  Lack of researchrecent st...
Purpose of the Study Insufficient evidence base determining undergraduate     Adding to the existing body  job or career l...
Research QuestionsDo students comprehend the possiblelong term and short term damage that can be levied on their future ca...
Sub Questions                                                                                    Can Universities         ...
Literature Review                                               Social                                               Media...
Social Media Educational Tool       (SMET)Creation                                           Fall 2012 Blue               ...
Social Media Educational Tool            (Bandura, 1977 )
Social Media Educational Tool                     Social Media                      Education             Awareness       ...
Social Media Educational Tool                            Proper                            Posting                        ...
Social Media Educational Tool   Professional                           Unprofessional   • Positive Promotion              ...
Damaging Future Employment?
Professional Social Media Use                 Education           Job                             Career
Unprofessional Social Media UseLoss of              Loss of JobEducation            •Employers use•Universities use     so...
Methods                               Experimental                           Ethnography                               • T...
Treated ParticipantsParticipants will be made up from threecourse sections of 18-44 year oldundergraduate students from tw...
Treated Participants Group AThis web design course was made-up of 21 students and was a face toface class that met 80 min ...
Treated Participants Group BParticipants in group B will be a combination of two Learning Technologyhybrid class sections;...
Not Treated ParticipantsParticipants who will not treatedwith the social mediaeducational tool wereundergraduate students ...
Data Collection                                         Facebook group                                         discussion:...
Anticipated ResultsTreated Group• Better Social Media  Citizens.                Control Group• Intermediate at social   • ...
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  • It was also reported in the same study that 69% of employers reported they rejected candidates due to inappropriate social media postings. Page 12
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  • Pages 25-58
  • Create awareness to possible gains and losses that stem from the use of social media. Bandura Bobo Doll Children learn from the behavior around them.
  • Page 50 Qualtricswhere SPSS will be used to examine item correlations and basic descriptive statistics on the survey data, including mean, mode, median, standard deviation, and percentiles. Participant observation, systematic observation and informal observation will be used to monitor, familiarize and analyze the detailed quantitative and qualitative FBG interactive student behavior.
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  • Investigating undergraduate social mdia use in the 21st century

    1. 1. Investigating UndergraduateSocial Media Use in the 21st Century. Gauging the Need for Professional Best Practices’ in Social Media Citizenship. Adalheidur Reed
    2. 2. Why The social media service monitor Rappler reported in a Lack of researchrecent study with over gauging professional 300 professional social media training participants that over for undergraduate90% of employers use students.social media to screen potential employees (Reppler, 2011).
    3. 3. Purpose of the Study Insufficient evidence base determining undergraduate Adding to the existing body job or career loss due to of knowledge ofbeing unprofessional, under- undergraduate Social Media trained, unsophisticated (SM) training.social media citizens (SMC). Increase undergraduate awareness to the harmfulMinimize job or career loss. effects of unprofessional, inappropriate SM behavior.
    4. 4. Research QuestionsDo students comprehend the possiblelong term and short term damage that can be levied on their future careers because of uneducated social media postings; and have students alreadydamaged their future career potentialswith improper social media etiquette?
    5. 5. Sub Questions Can Universities intervene by Do undergraduate creating an Do undergraduate students know educational social Are undergraduate students consider what best media tool that studentsSub-questions: themselves to be practices in would educate professional social professional social professional social undergraduate media citizens? media citizens? media interactions students in the are? best practices of professional social media behavior?
    6. 6. Literature Review Social Media Curriculum Social MediaBackground Social Media Educational Tool Creation Social Media Professional Education
    7. 7. Social Media Educational Tool (SMET)Creation Fall 2012 Blue Ray Version •Tested SMET Spring 2012 VHS Version •Pilot Study Evaluation. Fall 2011 BETAMAX Version Created. •Pilot Study Testing and Need Analyzed
    8. 8. Social Media Educational Tool (Bandura, 1977 )
    9. 9. Social Media Educational Tool Social Media Education Awareness Participation Best Practice Worst Practice Training Individual Article How To Examples Examples (Bandura, 1977 )
    10. 10. Social Media Educational Tool Proper Posting • Motivating Trained Untrained • Sophisticated Social Media Behavior • Unsophisticated Social Media Citizen Citizen Improper Posting • Demotivating (Bandura, 1977 )
    11. 11. Social Media Educational Tool Professional Unprofessional • Positive Promotion • Negative Promotion • Professional Promotion • Unprofessional Promotion • Communicate • Racism • Respect • Nudity • Network • Violence • Collaborate • Politically Incorrect • Connect • Bullying • Profanity (Bandura, 1977 )
    12. 12. Damaging Future Employment?
    13. 13. Professional Social Media Use Education Job Career
    14. 14. Unprofessional Social Media UseLoss of Loss of JobEducation •Employers use•Universities use social media for Loss of Career social media for background checks background checks (Reppler, 2011). (Burgos, 2012).
    15. 15. Methods Experimental Ethnography • Treatment Qualtrics Survey • Non-Treatment • Participant Survey Observation • Naturalistic Quantitative QualitativeMixed Methods • SPSS • Internal Consistency Observation Cronbachs alpha • Direct Observation • Factor Analysis Written • Mean, Medium, Mode Documents Computer Log • Facebook Group Records Interaction • Created within the Facebook Group
    16. 16. Treated ParticipantsParticipants will be made up from threecourse sections of 18-44 year oldundergraduate students from two universitiesin North Texas. The main objective of the firsttwo course sections was to teach the basicsof using Microsoft Office. The main objectiveof the third course was to train theparticipants in intermediate web design.
    17. 17. Treated Participants Group AThis web design course was made-up of 21 students and was a face toface class that met 80 min twice a week. Prior to the first day of class students received e mailed containing this URL https://www.facebook.com/home.php#!/groups/364873626914157/ for a class Facebook Group and they were asked to join. First day class a syllabus stating that 10% of the class grade was partition in the class Facebook Group. Students were offered 10 bonus grade points for survey participation. Students used the Facebook Group through the fall 2012 semester as a learning management system.
    18. 18. Treated Participants Group BParticipants in group B will be a combination of two Learning Technologyhybrid class sections; with a total of 27 students where each sectionmet once a week for an hour and twenty minutes. The first day of class students in two course sections were informed that class information and networking would be communicated within a Facebook group created for two class sections. Students received e mail containing this URL https://www.facebook.com/home.php#!/groups/138477459629230/ to the class Facebook Group and asked to join. Students were offered 10 bonus grade points for what was called a social media participation; which included participation in the Facebook group participation and survey participation. Students used the Facebook Group through the fall 2012 semester as a learning management system.
    19. 19. Not Treated ParticipantsParticipants who will not treatedwith the social mediaeducational tool wereundergraduate students fromtwo universities in North Texas.
    20. 20. Data Collection Facebook group discussion: Facebook group Unprofessional discussion: Use. Professional • Treated GroupsQualtrics OnlineSurvey Tool Use.• Treated Groups • Treated Groups• Not Treated Groups
    21. 21. Anticipated ResultsTreated Group• Better Social Media Citizens. Control Group• Intermediate at social • Social media professional media best practice. best practice needed. • Beginner at social media best practice.

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