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Why Should the Devil have all the best tunes? John Hannifin
Convenience Advertising Approach ,[object Object],[object Object],[object Object]
WHY? Captive audience ,[object Object],[object Object],[object Object],[object Object]
WHY?   Public Health Messages - in private ,[object Object],[object Object],[object Object]
Maintenance of the Messages ,[object Object],[object Object],[object Object]
Orienting Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]
The devil’s tunes v social marketing ,[object Object],[object Object],[object Object],[object Object]
Social marketing ,[object Object],[object Object],[object Object]
X-Smoker Project ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exit sign
Sexual health signs
X-smoke above urinal
X-smoke to side cubicle
X-Butts!
 
 
 
 
 
 
 
 
 
 
Evaluation Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation Results cont ,[object Object],[object Object],[object Object],[object Object]
At time of Evaluation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Safe Sex  Project ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
Evaluation Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Why should devil have the best tunes