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HOW MIGHT WE EMPOWER PEOPLE TO 
JOIN RESEARCH? 
RECRUITMENT IS A 
BOTTLENECK! 
0 Phase 1 Phase 2 Phase 3 
90% of studies fail to recruit patients on time 
Only 16% of cancer patients are aware they 
can participate 
Physicians find it challenging to keep up with 
the latest
SOLUTION 
a knowledge network that enables 
inclusive and transparent research
PATIENT JOURNEY 
• Recent diagnosis of breast cancer 
• Limited options for treatment 
• Wants to learn about potential new 
treatments 
• Jill goes to IMPACT and searches for nearby experts in breast cancer 
• She identifies Dr. Hope Rugo, who has a 4 star rating on 
BetterDoctor, 
• Jill consults with her about ongoing clinical trials
PHYSICIAN JOURNEY 
• Oncologist at El Camino Hospital 
• Is practicing for 8 years 
• Wants to keep up with cancer 
research 
Patient may be eligible 
for breast cancer trial 
NCT01545648 
• Dr Marcus evaluates reviews patient record for eligibility 
• If patient is eligible for study then forward IMPACT study 
page to patient 
• Patients receives email with link to IMPACT study page 
which describes clinical trial in plain English
SUMMARY AND FUTURE 
• Empowered patients to discover research 
• Jill has enrolled in a clinical trial 
• Helped physicians to refer patients to research 
• Dr Marcus has referred a patient to a potential clinical study 
• Countless lives saved by accelerating the newest clinical developments 
FUTURE 
TEAM yuzu: Maria Mariano, Amy Tam, Eron Villarreal, 
Devin Villarreal, Koen de Lombaert Empowering people 
to join research 
• Build out plain English study pages 
• Roll out education about clinical studies 
• Integrate with insurance

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Team Yuzu - Health 2.0 SF Code-a-Thon 2014

  • 1. HOW MIGHT WE EMPOWER PEOPLE TO JOIN RESEARCH? RECRUITMENT IS A BOTTLENECK! 0 Phase 1 Phase 2 Phase 3 90% of studies fail to recruit patients on time Only 16% of cancer patients are aware they can participate Physicians find it challenging to keep up with the latest
  • 2. SOLUTION a knowledge network that enables inclusive and transparent research
  • 3. PATIENT JOURNEY • Recent diagnosis of breast cancer • Limited options for treatment • Wants to learn about potential new treatments • Jill goes to IMPACT and searches for nearby experts in breast cancer • She identifies Dr. Hope Rugo, who has a 4 star rating on BetterDoctor, • Jill consults with her about ongoing clinical trials
  • 4. PHYSICIAN JOURNEY • Oncologist at El Camino Hospital • Is practicing for 8 years • Wants to keep up with cancer research Patient may be eligible for breast cancer trial NCT01545648 • Dr Marcus evaluates reviews patient record for eligibility • If patient is eligible for study then forward IMPACT study page to patient • Patients receives email with link to IMPACT study page which describes clinical trial in plain English
  • 5. SUMMARY AND FUTURE • Empowered patients to discover research • Jill has enrolled in a clinical trial • Helped physicians to refer patients to research • Dr Marcus has referred a patient to a potential clinical study • Countless lives saved by accelerating the newest clinical developments FUTURE TEAM yuzu: Maria Mariano, Amy Tam, Eron Villarreal, Devin Villarreal, Koen de Lombaert Empowering people to join research • Build out plain English study pages • Roll out education about clinical studies • Integrate with insurance