Thanks everyone who attended this session at the 2015 PM Symposium. Description We are wired to remember stories. This is why storytelling is a powerful technique for building relationships. It helps you connect with people you meet and keep them engaged. Whether you’re updating your resume, your LinkedIn profile, or a cover letter, you need to capture your audience’s attention in less than 17 seconds. We only have 7 seconds to make a strong first impression when meeting someone new. A powerful personal story helps you create a meaningful, lasting first impression. That’s why it’s crucial to take the time up front to fully develop your own story to advance or pivot your career. This session helps you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career, and where you want to go next. It identifies steps to help you create a captivating personal story to make a great first impression, expand your professional network, and connect with others who may need your abilities and expertise. Key Takeaways - Why a powerful personal story is crucial - Tips to craft a powerful personal story - Pitfalls to avoid About Hector Del Castillo I'm passionate about helping executives, senior managers, and entrepreneurs transform ideas into a great business. I've launched over 30 global products resulting in over $200M in sales revenue. I have over 15 years of experience leading product teams, guiding decisions about product investments, and creating new revenue streams. If you're serious about creating products customers love, growing your business, or accelerating your career as a product leader, connect with me and let me show you how I can help you. Visit: www.hmdelcastillo.com Connect: http://linkd.in/hdelcastillo Follow: @hmdelcastillo

1. © 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Hector Del Castillo
www.hmdelcastillo.com
This presentation may contain copyright material owned by other authors. I have made an attempt to make
proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me
directly so I can attempt to correct the matter.

2. © 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Thanks everyone that attended this discussion at the PMIWDC
2015 Project Management Symposium.
Contact me if would like to attend a virtual web session or
workshop regarding this topic within the next few weeks.

3. © 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
What We Will Discuss
• Why a Powerful Personal Story is Crucial
• Tips To Craft a Powerful Personal Story
• Key Takeaways
• Q & A

5. Excited to attend #PersonalBrand #story session
@PMIWDC #2015PMSymposium w/ @hmdelcastillo
http://bit.ly/lipst815
Tweet The Following

14. Source: “Primal Branding: Create Zealots for your Brand, Your Company, and your Future,” Patrick Hanlon

28. “As we look into the next century, leaders will be
those who empower others.”
- Bill Gates

29. Key Takeaways
• Defines who you are1
• Sets you apart2
• Establishes credibility and trust3
• Engages your target audience4
• Makes a powerful first impression5

30. Upcoming Activities
Free Co-Working Days
Mondays through Fridays, LaunchWorkplaces -Tysons
Tuesdays andThursdays, LaunchWorkplaces - Gaithersburg
Connect with entrepreneurs, share ideas and equipment, and learn from experts to keep your
business on the right track. RSVP: http://bit.ly/lwmeetup
Dev DNA
Thursday, October 8th, LaunchWorkplaces -Tysons
Join this session filled with demos + anatomy highlighting successful platforms or tools support
designing and building great web and mobile solutions.
RSVP: http://bit.ly/devdna1008
Startup DNA
Thursday, October 15th, LaunchWorkplaces -Tysons
Join session filled with demos + anatomy of successful startups and small businesses in the DMV
area where founders share their stories and lessons learned. RSVP: http://bit.ly/scdna1015

31. Effective MarketingTechniques
That Work
Join this workshop to learn how to implement powerful marketing
techniques to grow your business.
Saturday, Oct 17th, 9:00 a.m. to 1:00 p.m.
Launch Workplaces -Tysons
RSVP: http://bit.ly/bizignt1017

32. CreatingYour Own Personal
Brand
Join this workshop to implement your own powerful personal brand
to transform your career and find your next opportunity.
Saturday, Oct 24th, 9:00 a.m. to 1:00 p.m.
Launch Workplaces -Tysons
RSVP: http://bit.ly/bizignt1024

33. CreatingYour Own Business Plan
Challenge
Make smarter decisions, get better results
A virtual mobile challenge for entrepreneurs and business owners who
want to craft a justifiable business plan to successfully fund or pivot their
business.
October 2015
Powered by MakeMe
Learn more: http://bit.ly/bizigntbpc915

34. CraftYour Own Personal Brand
Challenge
Strengthen your personal brand!
A virtual mobile challenge for entrepreneurs and business owners
who want to craft a justifiable business plan to successfully fund or
pivot their business.
October 2015
Powered by MakeMe
Learn more: http://bit.ly/bizigntpbc915

35. © 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Thank You
Summary: http://bit.ly/pmsympho915
Presentation: http://bit.ly/pmsymp915
Hector Del Castillo, CPM, CPMM
Transforming products to wealthTM
www.hmdelcastillo.com
linkd.in/hdelcastillo
@hmdelcastillo