consumer

1. Mainstreamers Make up 40% of the population .
They like security and belonging
into a group .
Aspirers Want status and the esteem of
others . Like status symbols ,
designer labels etc. Live of credit
and cash .
Succeeders People who already have status
and control .
Reformers Define and themselves through
their self esteem and self -
fulfilment. Anti - materialistic ,
socially aware and tolerant .
The advantage of this table is that the person is judged on their
personality not by their job tile or how much money they make .