1. Mainstreamers Make up 40% of the population. They
like security and belonging to a group
Aspirers Want status and esteem of others. Use
status symbols, Designer labels etc.
Live of credit and cash
Succeeders People who already have status and
control
Reformers Define themselves through their self-
esteem and self-fulfillment and anti-
materialistic, society aware, and self
tolerant