Our research found that the target audience for the film "In Time" is 18-34 year olds who enjoy science fiction movies about dystopian futures where time has become the new currency. They will be drawn to the film's premise of a world where time has literally become money that is earned and spent and people must work to earn more time to live. The film explores timely themes of inequality and the disparity between the extremely wealthy who can afford to live forever and the poor who struggle just to earn enough time to survive from day to day.