This document discusses aesthetic influences for a website redesign. It analyzes the aesthetics of artists like Wix, Novaa, Adam Ant, Halsey and Chvrches who utilize neon colors, layering, and bold makeup in an electropop style. The draft website aesthetic is deemed generally good but needs more bright and pastel colors as well as additional neon elements to fully capture the genre. Novaa's work specifically incorporates greater color variation and face painting that could be drawn upon.

1. Wix aesthetic

2. • This is the current draft based I put
together from the material AEM already
had published
• I think the general aesthetic works – neon
shades with layering
• I googles “electropop aesthetic” and a lot
of what came up isn’t too dissimilar
• BUT – there need to be more bright/pastel
colours, and even more neon to fit the
general aesthetic

3. Novaa
• Indie artist, Novaa is one of AEM’s main
influences
• Her aesthetic has a lot more colour
variation than AEM’s currently does, so
I’d like to expand on this in the website
• There’s also more neon
• Her work with facepaint is really cool I
think, it’s like taking the typical bold
electropop make-up to the next level
• Also possibly referencing Adam Ants
look
Adam Ant

4. Halsey and Chvrches
• Also very colourful, but Halsey’s singles have
a vintage photo look to them
• Chvches also have all the neon and colours