This document discusses whether media reflects existing societal views or shapes society, focusing on three mediums: web/internet, television, and newspapers. It asks the reader to consider how these mediums portray messages in ads, stories, movies, and programs, and whether media can have both unifying and divisive effects by fostering diversity or stereotypes. The reader is assigned a 400-600 word research paper on this topic, citing at least two additional sources and discussing the roles of both media and consumers.