Product life cycle - Textiles industry
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Product life cycle - Textiles industry
- 1. Product Life Cycle DIRECT EXPORT BANGLADESH Harmandeep Singh
- 2. PLC
- 3. H&M TOP PRODUCTS • JONAS – 20*16STR-128*56-3/1 TWILL • 130N55 - 30*16-139*78-3/1 TWILL • BRUCE – • WAYNE – 20*20STR 50.5 41 25.5 16 5.5 00 0.5 9 0 0.2 18 0 10 20 30 40 50 60 2012-13 2103-14 2014-15 JONAS 130N55 WAYNE BRUCE
- 4. S.OLIVER TOP PRODUCTS • 140i21 – • 110136 – 31.15 13 6.75 19 6.5 5 0 5 10 15 20 25 30 35 2012-13 2013-14 2014-15 140i21 110136
- 5. UNIQLO TOP PRODUCTS • 132241 – • 130129 – • 120i09 – • 13000192 - • 13000193 - • UNJTWILL - 12 10.75 4.5 10 0 0 7.05 4.25 00 10 00 0 39 0 0 5.34 0 0 4.5 0 5 10 15 20 25 30 35 40 45 2012-13 2013-14 2014-15 132241 130129 120i09 12000061 UNJTWILL 13000192 13000193
- 7. FACTORS DRIVING THE PRODUCT STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE PRODUCT OFFER BASIC PRODUCT OFFER PRODUCT EXTENSION, SERVICE DIVERSIFY BRAND AND MODELS PHASE OUT WEAK ITEMS PRICE USE COST-PLUS PRICE TO PENETRATE MARKET PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE ADVERTISING BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS & DEALERS BUILD AWARENESS & INTEREST IN MASS MARKET STRESS BRAND DIFFERENCES & BENEFITS REDUCE TO LEVEL NEEDS TO RETAIN HARD CORE LOYALS SALES PROMOTION USE HEAVY SALES PROMOTION TO ENTICE TRIAL REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND INCREASE TO ENCOURAGE BRAND SWITCHING REDUCE TO MINIMAL LEVEL
- 8. FACTORS DRIVING THE PRODUCT STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE PRODUCT - 11000016 11000016 (BI-STRETCH) 11000016 (BCI) 11000016 (HI-STRETCH) 11000016 (LIGHT GSM) PHASE OUT WEAK ITEMS OR CHANGE MARKET (H&M INDIA,INDONESIA) PRICE USE COST-PLUS PRICE TO PENETRATE MARKET PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE TO LOWEST ADVERTISING BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS & DEALERS (FASHION ORIENTED BRANDS LIKE S.OLIVER) BUILD AWARENESS & INTEREST IN MASS MARKET STRESS BRAND DIFFERENCES & BENEFITS (WE CAN BOAST OF RETENTION AMONG EMOLOYEES) REDUCE TO LEVEL NEEDS TO RETAIN HARD CORE LOYALS SALES PROMOTION USE HEAVY SALES PROMOTION TO ENTICE TRIAL REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND INCREASE TO ENCOURAGE BRAND SWITCHING (PROMOTE 11000016'S NEW VERSION SO IT TAKES 11000016 PLACE) REDUCE TO MINIMAL LEVEL
- 9. GOING FARTHER… • WEB ADDRESS IN SIGNATURE • ‘JOIN OUR NEWSLETTER’ TAB • COMBO’S FOR Y/D AND P/D