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Mobile strategy
(Which one may be right for U)
By Harish Devulapalli
Intermountain healthcare.
Agenda
S Market insights from analytics data
S App development types
S How to choose the best model
S Development approach
S Hybrid technologies with Cordova
S Challenges
S Other tools/solutions(MADP,RMAD,MDM,MAM,EMM)
Mobile OS share (Globe vs USA)
Android iOS Windows
Versions share
Mobile insights
S 80% of Online Adults own a smart phone
S 75% of smart phone users are accessing the services
through mobile
S 71% of customers are purchasing after reading referral
on social media
S Over 40% of smartphone users watch TV while browsing
a smartphone
Mobile insights …
S Users with more devices spend more time online
S 67% of mobile users find themselves checking for messages,
alerts and notifications
S 20% of searches are completed to find local information
S 97% of consumers search for local businesses online
S 41% of consumers opens email on mobile devices
S Mobile readers who open emails a second time from their
computer are 65% more likely to click-through
Mobile App Types
S B 2 C- think Native
S B 2 B- think Native
S B 2 E- think Hybrid
S C T R & R
Usecases
Trends by Flurry
S 86 % - Hybrid or Native
S 14% - Websites.
S 32% - Gaming apps
S Facebook and Linkedin converted to Native from Hybrid.
Technologies
S iOS – Objective-C, Swift
S Android - Java
S Windows. – C#,VC++ etc.
S Hybrid- Ionic, Native Script, React Native etc.
S http://tutorialzine.com/2015/10/comparing-the-top-frameworks-for-building-hybrid-
mobile-apps/
S http://mobile-frameworks-comparison-chart.com
S In-house knowledge and community support.
Cordova
S Mobile application development framework
S Webviews instead of native UI framework
S Plugins
S Hooks
(https://cordova.apache.org/docs/en/latest/guide/appdev/
hooks/)
Problems with hybrid
S Plugin updates
S UI updates
S You may need to write your own plugins
S Keyboard handling
S Unit testing/Functional testing will be little tricky
Tools
S Gartner Magic Quadrant
S MADP- Kony,IBM,SalesForce and Adobe
S EMM/MDM: Airwatch,MobileIron,Good,IBM Mobile First
S MAM: Apperian,Airwatch
S MBAS,MPAAS: Kinvey,AnyPresence,Loopback,FeedHenry etc.
S RMAD: Telerik Icenium,Blackberry App Generator,Xamarin
MonoTouch
Employee Hub
At
Intermountain
S Using container strategy
S User can see all related applications in single container
S User can easily navigate from one applet to another.
S Sencha touch, Cordova,Adobe analytics, Force app
update, apptentive,ADFS,oAuth and TAM.
Current platform
S Single monolithic application
S All are developed in single code base
S Only one technology supported
S Regression testing and Push for every small change in
application
Limitations
S Plug n Play model (Deep linking)
S SSO between apps
S Create apps by Workflow/defined purpose
S Apps dashboard where user can customize.
Future platform
Q & A
S Thank you!.

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Mobile Strategy (Which one may be right for U)

  • 1. S Mobile strategy (Which one may be right for U) By Harish Devulapalli Intermountain healthcare.
  • 2. Agenda S Market insights from analytics data S App development types S How to choose the best model S Development approach S Hybrid technologies with Cordova S Challenges S Other tools/solutions(MADP,RMAD,MDM,MAM,EMM)
  • 3. Mobile OS share (Globe vs USA) Android iOS Windows
  • 5. Mobile insights S 80% of Online Adults own a smart phone S 75% of smart phone users are accessing the services through mobile S 71% of customers are purchasing after reading referral on social media S Over 40% of smartphone users watch TV while browsing a smartphone
  • 6. Mobile insights … S Users with more devices spend more time online S 67% of mobile users find themselves checking for messages, alerts and notifications S 20% of searches are completed to find local information S 97% of consumers search for local businesses online S 41% of consumers opens email on mobile devices S Mobile readers who open emails a second time from their computer are 65% more likely to click-through
  • 8. S B 2 C- think Native S B 2 B- think Native S B 2 E- think Hybrid S C T R & R Usecases
  • 9. Trends by Flurry S 86 % - Hybrid or Native S 14% - Websites. S 32% - Gaming apps S Facebook and Linkedin converted to Native from Hybrid.
  • 10.
  • 11. Technologies S iOS – Objective-C, Swift S Android - Java S Windows. – C#,VC++ etc. S Hybrid- Ionic, Native Script, React Native etc. S http://tutorialzine.com/2015/10/comparing-the-top-frameworks-for-building-hybrid- mobile-apps/ S http://mobile-frameworks-comparison-chart.com S In-house knowledge and community support.
  • 12. Cordova S Mobile application development framework S Webviews instead of native UI framework S Plugins S Hooks (https://cordova.apache.org/docs/en/latest/guide/appdev/ hooks/)
  • 13. Problems with hybrid S Plugin updates S UI updates S You may need to write your own plugins S Keyboard handling S Unit testing/Functional testing will be little tricky
  • 14. Tools S Gartner Magic Quadrant S MADP- Kony,IBM,SalesForce and Adobe S EMM/MDM: Airwatch,MobileIron,Good,IBM Mobile First S MAM: Apperian,Airwatch S MBAS,MPAAS: Kinvey,AnyPresence,Loopback,FeedHenry etc. S RMAD: Telerik Icenium,Blackberry App Generator,Xamarin MonoTouch
  • 16. S Using container strategy S User can see all related applications in single container S User can easily navigate from one applet to another. S Sencha touch, Cordova,Adobe analytics, Force app update, apptentive,ADFS,oAuth and TAM. Current platform
  • 17. S Single monolithic application S All are developed in single code base S Only one technology supported S Regression testing and Push for every small change in application Limitations
  • 18. S Plug n Play model (Deep linking) S SSO between apps S Create apps by Workflow/defined purpose S Apps dashboard where user can customize. Future platform
  • 19.
  • 20. Q & A S Thank you!.

Editor's Notes

  1. http://www.forbes.com/sites/johnrampton/2015/04/04/7-mobile-strategies-your-business-needs-to-implement/#1c14a6d11566 if your business isn’t ready for mobile device users, you’re missing out on a huge opportunity to reach your target audience and increase revenue. You have to identify the audience and define the mobile strategy. Integrate With Social Media GPS-enabled location services, scanning, and the ability to cache content for offline usage
  2. Take Advantage of the Multi-Screen/Multi-Device Opportunity Send Out Timely Alerts and Notifications Use Location based adds. User Email marketing compaign.
  3. SOE,Testability. http://appvswebsite.com/
  4. http://www.gartner.com/technology/research/methodologies/magicQuadrants.jsp http://www.tomsitpro.com/articles/mam-solutions-comparison,2-753.html https://www.itcentralstation.com/products/apperian
  5. Their focus shifted from mobile to mobile and desktop..
  6. Facebook Quick reference and etc apps.