2. Agenda
S Market insights from analytics data
S App development types
S How to choose the best model
S Development approach
S Hybrid technologies with Cordova
S Challenges
S Other tools/solutions(MADP,RMAD,MDM,MAM,EMM)
5. Mobile insights
S 80% of Online Adults own a smart phone
S 75% of smart phone users are accessing the services
through mobile
S 71% of customers are purchasing after reading referral
on social media
S Over 40% of smartphone users watch TV while browsing
a smartphone
6. Mobile insights …
S Users with more devices spend more time online
S 67% of mobile users find themselves checking for messages,
alerts and notifications
S 20% of searches are completed to find local information
S 97% of consumers search for local businesses online
S 41% of consumers opens email on mobile devices
S Mobile readers who open emails a second time from their
computer are 65% more likely to click-through
8. S B 2 C- think Native
S B 2 B- think Native
S B 2 E- think Hybrid
S C T R & R
Usecases
9. Trends by Flurry
S 86 % - Hybrid or Native
S 14% - Websites.
S 32% - Gaming apps
S Facebook and Linkedin converted to Native from Hybrid.
10.
11. Technologies
S iOS – Objective-C, Swift
S Android - Java
S Windows. – C#,VC++ etc.
S Hybrid- Ionic, Native Script, React Native etc.
S http://tutorialzine.com/2015/10/comparing-the-top-frameworks-for-building-hybrid-
mobile-apps/
S http://mobile-frameworks-comparison-chart.com
S In-house knowledge and community support.
12. Cordova
S Mobile application development framework
S Webviews instead of native UI framework
S Plugins
S Hooks
(https://cordova.apache.org/docs/en/latest/guide/appdev/
hooks/)
13. Problems with hybrid
S Plugin updates
S UI updates
S You may need to write your own plugins
S Keyboard handling
S Unit testing/Functional testing will be little tricky
14. Tools
S Gartner Magic Quadrant
S MADP- Kony,IBM,SalesForce and Adobe
S EMM/MDM: Airwatch,MobileIron,Good,IBM Mobile First
S MAM: Apperian,Airwatch
S MBAS,MPAAS: Kinvey,AnyPresence,Loopback,FeedHenry etc.
S RMAD: Telerik Icenium,Blackberry App Generator,Xamarin
MonoTouch
16. S Using container strategy
S User can see all related applications in single container
S User can easily navigate from one applet to another.
S Sencha touch, Cordova,Adobe analytics, Force app
update, apptentive,ADFS,oAuth and TAM.
Current platform
17. S Single monolithic application
S All are developed in single code base
S Only one technology supported
S Regression testing and Push for every small change in
application
Limitations
18. S Plug n Play model (Deep linking)
S SSO between apps
S Create apps by Workflow/defined purpose
S Apps dashboard where user can customize.
Future platform
http://www.forbes.com/sites/johnrampton/2015/04/04/7-mobile-strategies-your-business-needs-to-implement/#1c14a6d11566
if your business isn’t ready for mobile device users, you’re missing out on a huge opportunity to reach your target audience and increase revenue.
You have to identify the audience and define the mobile strategy.
Integrate With Social Media
GPS-enabled location services, scanning, and the ability to cache content for offline usage
Take Advantage of the Multi-Screen/Multi-Device Opportunity
Send Out Timely Alerts and Notifications
Use Location based adds.
User Email marketing compaign.