Digital marketing, usability and customer relationship pros share their top tips for how to ensure that when customers visit your website they enjoy the experience and will buy from you. Consumers are increasingly showing interest in customer-based, tailored online shopping experiences that can give them easy access to product selections and site features like inexpensive shipping that befits the overall preferences at the time of abandoning the cart. Consumers who tend to prefer online shopping more frequently are likely to spend more money. Tailored experiences will become an essential tool for merchants in the years to come. As merchants can leverage this tool to keep their customers loyal and continue shopping from their site.

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Online Shopping Experience
Can Enhance Your Business
Sales Productivity.
Delivering a Tailored

2. The pandemic pushed consumers to choose
online shopping over in-store shopping
practices. From shoes to groceries, everything
got purchased online without stepping out of
their homes. The trend is still on the move as
we observe half of the consumers are still
buying several products such as home
furnishings and clothes via online shopping.
The majority of consumers like to shop online
as it provides the utmost convenience and
gives a vast variety of options. However, a
particular group of consumers still do not buy
online due to the time-consuming activity of
finding the right product, off-base
recommendations, and shipping costs. In
addition, in-store purchases reduce friction
due to inflationary pressure. These frictions
will create a critical competitive imperative for
online retailers' business performance.
So, what solutions are available for meeting
these frictions and challenges. The paper
provides an in-depth analysis of the impact of
tailored online shopping experiences no
matter if uninterested people are existing and
the way forward. Let us head over to the
details.
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Solutions To The
Challenges In Online
Shopping Experience.
What is a Tailored Online Shopping Experience?
A tailored online shopping experience accesses the available information about a
customer to offer them a personalized, friction-free, and customer-centric shopping
experience. We found that by providing these services, the chances of completing
online transactions get improved.
With a tailored shopping experience, the merchants create a customer-friendly
experience and develop an exclusive online store ambiance with spectacular features
and functionalities. Moreover, the merchants strive to provide various product
recommendations that match the customer preferences related to clothing size, color,
etc. Also, there is various product options
and easy-to-use rewards program resulting in valuable and streamlined shopping
experiences. Our widest research has led to the following observations and learnings.

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Examples and Statistics of The
Power of Personalization On
Ecommerce Platforms
From Spotify to Netflix to Amazon, we are encircled by high-level
personalization. Consumers now expect an equal density of personalized
experiences from all kinds of brands. Moreover, putting efforts into
personalization can pay off with huge rewards in the future. Brands,
therefore, are now focusing on improving personalization and are striving
to provide tailored experiences as they do not wish to risk themselves by
staying behind.
74% of customers feel frustrated when website
content is not personalized.
- Instapage
91% of consumers say they are more likely to shop
with brands that provide offers and recommendations
that are relevant to them.
- Accenture
80% of frequent shoppers only shop with brands that
personalize the experience.
- SmarterHQ
89% of digital businesses are investing in
personalization.
- Forrester
88% of marketers say their biggest driver in
personalization is to deliver a better customer
experience.
- Evergage
An interesting report by Forbes reveals the
below key statistics

5. Amazon As Personalization Pioneer
In-Store Personalization By Nike
Omnichannel Experience by Sephora
Nike hasn't been left behind in the game of providing personalized
experiences. The company has taken it all the way to permit customers to
configure their clothes and shoes with a recently launched 3-D sneaker
customization platform allowing shoppers to generate real-time shareable
snapshots of finished footwear. The level of personalization has even been
extended to the physical locations offering a compelling omnichannel
shopping experience driven by membership in NikePlus. Members receive
personalized and exclusive benefits and can reserve items in pickup
lockers and retrieve them by scanning their member passes. And there is
so much more to it like Instant checkout, Nike Expert Studio, and Nike by
You.
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Why There is A Need to
Providing A Personalized Online
Shopping Experience?

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The demand for
Customer-Friendly
Online Shopping
Captures Consumers’
Heart and Minds
Quick and Easy to
Locate Desired Goods
Majority of Millenials
Interested in Tailored
Online Shopping
Most of the consumers who belong to
the current generation have exhibited
impatient behavior while shopping
online. Since there are several options
available, the merchants who offer
personalized online shopping
experiences and provide ease of use will
surely delight the consumers. These
merchants turn out to be the best
option for customers who are frustrated
with the shipping options or poor
product recommendations. Hence, this
will enhance building long-term
relationships with such a group of
consumers
On the other side, there is a certain
group of consumers who face problems
with shopping online. And that is why
they may abandon the cart and get
interested in tailored shopping
experiences. This is because such a
group of customers may have chosen to
not complete the final steps for their
purchase. This emphasizes the
importance of providing tailored
experiences while shopping online.
Consumers will complete their
purchases only when they get better
support and focused shopping
experiences.
There are a host of reasons why any
consumer will prefer to shop online from
a particular brand. Consumers switch to
different brands for various reasons. One
of the reasons can be experiencing
difficulties while shopping online. As
they seek a personalized and customer-
friendly shopping experience, they also
get motivated by the ease of locating
their desired goods at a considerable
speed. The next most important feature
remains to provide personalized
recommendations based on their
priorities and choices.
Various types of research reveal that
majority of millennials are more likely to
be interested in experiencing tailored
online shopping. This is because a
tailored shopping experience fosters
ease of use and appeals to busy people
who do not wish to browse through
irrelevant product recommendations.
They do not want to filter through the
products that fall outside their price
range and that cost a lot in terms of
shipping.

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Types of Consumers Experiencing Tailored Online
Shopping Experiences
Product Seekers
Exacting Consumers
Delivery Focused
Uninterested Consumers
Such groups of consumers are
interested in customer-friendly, tailored
online shopping experiences. Their
interest primarily comes from the desire
to find a particular product that they
want and they seek for a relatively lesser
price. Such product seekers are mostly
younger males.
Such a group of consumers wants all the
aspects of tailored shopping including
shipping, speedy delivery, and highly
affordable. Not just that, they want the
features for doing quick shopping with
enough convenience. They tend to
spend less time and less money as
compared to other groups of product
seekers or delivery-focused consumers.
Exacting customers tend to have slightly
higher incomes, are mostly female, and
are more likely to own more connected
devices.
These groups of shoppers are primarily
concerned about product sourcing
irrespective of prices and speed of
delivery options. They are price-sensitive,
however, they tend to spend more on
their purchases and spend a bit of time
on online shopping.
The members of this group have the
rarest interest in tailored online
shopping experiences. Research shows
their typical behavior while shopping
online and that too with lesser
frequency due to spending very less
time online. Such consumers mostly
belong to the senior age group
generations who have very low income
and lesser employment levels.

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Every consumer has different choices online and
different choices in-store while they shop for a
wider range of retail products. The slightest
friction at any point in the online shopping
journey can cause your customer to abandon the
cart or purchases and switch to a better provider.
To summarize, consumers are increasingly
showing interest in customer-based, tailored
online shopping experiences that can give them
easy access to product selections and site
features like inexpensive shipping that befits the
overall preferences at the time of abandoning
the cart. Consumers who tend to prefer online
shopping more frequently are likely to spend
more money. Tailored experiences will become
an essential tool for merchants in the years to
come. As merchants can leverage this tool to
keep their customers loyal and continue
shopping from their site.
Conclusion