Students Name: Lecturers Name: Unit Title: Submission Date: 1. What challenges do graying populations create for companies? Since there are more people retiring, there will be fewer working people in the labor market. Companies will find it hard to source for workers in a labor market that comprises of the elderly. (David E. 2011). Since elderly people are regarded as less productive, the quality of the work force will be reduced. Companies that hire a graying population will have its production output slowed down by this demography thus making the company less competitive. (David E. 2011). Pension companies will be burdened while trying to pay for pension funds for this huge demography. (David E. 2011). Since there will be a change in taste and preference, spending habits as well as lifestyle, spending on some products will decrease as more people enter this age bracket (David E. 2011). For example; · A change in taste and preference in the case whereby the aging want to eat much healthier foods will have an effect on the food industry. · A change in lifestyle will have some products such as sugary and high fat foods reduced thus affecting the companies which produce them. · A change in spending habits will see the demand for some products abandoned since individuals in this demography will want to save more because they will be no longer working. 2. What opportunities do graying populations create for firms? There will be a demand for Private Nursing homes and hospitals. (Liping Hou 2011). There will be demand for Cancer treating drugs as well as life prolonging drugs for Pharmaceutical companies. (Cassindy 2011). There will be a higher demand for products such as healthier foods as well as high demand for products offered by recreational facilities. (Liping Hou 2011). 3. How will demographic changes affect the competitiveness of countries in the international marketplace? Since elderly people are regarded as less productive, the quality of the Chinese work force will be reduced. Since the economy will have more aging people, the country’s output as well as competitiveness will be reduced as compared to economies with a much younger population. (David E. 2011). The increasing aging population might cause investment capital to flow from a country whose population in comparatively older to the one whose population is comparatively younger and consequently whose rewarding rate of the capital will be high. (Liping Hou 2011). 4. What has been the impact of the one-child policy on China’s economic fortunes? Positive impacts The individual savings rate has increased since the one-child policy was introduced which gives many Chinese more money with which they can save as well as invest. (Marcus Roberts 2011). Since the saving rate has increased, money can be spent on other necessities for the family which spurs economic growth. (Marcus Roberts 2011). Poverty rates have reduced due to increased saving and investment rates. (Marcus Roberts 2.

1. Students Name:
Lecturers Name:
Unit Title:
Submission Date:
1. What challenges do graying populations create for
companies?
Since there are more people retiring, there will be fewer
working people in the labor market. Companies will find it hard
to source for workers in a labor market that comprises of the
elderly. (David E. 2011).
Since elderly people are regarded as less productive, the quality
of the work force will be reduced. Companies that hire a
graying population will have its production output slowed down
by this demography thus making the company less competitive.
(David E. 2011).
Pension companies will be burdened while trying to pay for
pension funds for this huge demography. (David E. 2011).
Since there will be a change in taste and preference, spending
habits as well as lifestyle, spending on some products will

2. decrease as more people enter this age bracket (David E. 2011).
For example;
· A change in taste and preference in the case whereby the aging
want to eat much healthier foods will have an effect on the food
industry.
· A change in lifestyle will have some products such as sugary
and high fat foods reduced thus affecting the companies which
produce them.
· A change in spending habits will see the demand for some
products abandoned since individuals in this demography will
want to save more because they will be no longer working.
2. What opportunities do graying populations create for firms?
There will be a demand for Private Nursing homes and
hospitals. (Liping Hou 2011).
There will be demand for Cancer treating drugs as well as life
prolonging drugs for Pharmaceutical companies. (Cassindy
2011).
There will be a higher demand for products such as healthier
foods as well as high demand for products offered by
recreational facilities. (Liping Hou 2011).
3. How will demographic changes affect the competitiveness of
countries in the international marketplace?
Since elderly people are regarded as less productive, the quality
of the Chinese work force will be reduced. Since the economy
will have more aging people, the country’s output as well as
competitiveness will be reduced as compared to economies with
a much younger population. (David E. 2011).
The increasing aging population might cause investment capital
to flow from a country whose population in comparatively older
to the one whose population is comparatively younger and
consequently whose rewarding rate of the capital will be high.
(Liping Hou 2011).
4. What has been the impact of the one-child policy on China’s
economic fortunes?
Positive impacts
The individual savings rate has increased since the one-child

3. policy was introduced which gives many Chinese more money
with which they can save as well as invest. (Marcus Roberts
2011).
Since the saving rate has increased, money can be spent on
other necessities for the family which spurs economic growth.
(Marcus Roberts 2011).
Poverty rates have reduced due to increased saving and
investment rates. (Marcus Roberts 2011).
Negative impacts
The policy has reduced the demand of natural resources as well
as the rate of resource exploitation due to a reduction in the
demand for products by the lower demography. (Marcus Roberts
2011).
It has also reduced the rate of investments in private education
because the policy has created a reduced turnout at schools.
(Marcus Roberts 2011).
References
http://www.hsph.harvard.edu/pgda/WorkingPapers/2011/PGDA_
WP_71.pdf
http://www.wikinvest.com/concept/China%27s_Aging_Populati
on
http://www.na-businesspress.com/ijcm/HouWeb.pdf
http://www.mercatornet.com/demography/view/9013
http://www.pewglobal.org/2008/07/22/the-chinese-celebrate-
their-roaring-economy-as-they-struggle-with-its-costs/
2
Advertising 2
Running Head: ADVERTISING
Advertising
Answer 1.

4. Starbucks is the name of the company that makes coffee. It duly
feels that the customer’s intentions need to be taken into
account at its best possible manner. Advertising is very much
essential just as to market the product at a large level. Through
advertising only, the company can get access at the
marketplace. Advertising strategy so swept up by the company
revolves around informing about product’s existence and that
too at a mass level. It is being identified upon that the company
duly feels to meet customer’s expectations just as to go on
smoothly and effectively. It makes perfect use of ad space,
billboard, newspaper or poster.
Advertising is said to be the essence for the company. The
company cannot imagine product’s growth without advertising.
It is greatly demanded that proper control need to be formed
upon one or the other aspects. Advertising strategy of the
company need to be successful and viable enough just as to gain
far better outcomes. It revolves around checking it upon that
situations turn out to be moving and victorious (Hackley, 2010).
It firmly believes to introduce the product at a wide level. The
strategy so employed revolves around helping the company to
receive far better growth and progression. The need is just to go
for checking it upon that proper check so formed upon running
conditions would shore up the company to receive far outcomes.
The strategy forms alignment with the marketing goals just as to
make a perfect combination. This would also ensure that the
company is going on a proper path. Marketing goals of the
company are to make product launch successful and long-
lasting.
Answer 2.
The advertising so produced should be effective enough just as
to support the company to grow and expand at its best. Through
advertising, the company would find it easy to get into

5. customer’s mindset. It is a must from the part of the company to
go for understanding running conditions and also to
accommodate accordingly. With this, it can also be stated upon
that situations are going on effectively and successfully. The
advertisements can be broadcasted by means of TV, radio,
posters, newspapers etc. But, the thing that should be kept into
mind is to perform activities in a way that could lead to draw in
highest possible response from the part of the target audience
only.
Advertising effectiveness can be measured by calculating
customer’s response towards the product. The enhancement in
customer’s visits to the stores would confirm that the
advertisements are successful in grabbing better attention. It is
highly imperative to go for checking it upon that thing is
moving on smoothly and effectively. In this way, it can be
stated that the response from the customer’s part is highly
required in terms with allowing the product to proliferate.
Answer 3.
The promotional strategies are also employed by the company in
order to raise the growth prospects. It makes use of internet
marketing, personal selling, sales promotions and interactive
marketing. All of these are adopted other than advertising
practices. It is highly demanding that the organization should
make use of all these aspects at its best possible manner. It is
very much required to go for checking it upon that thing is
moving on unremittingly and continuously. With this, it can
also be understood upon that situations turn out to be highly
favorable (Mooij, 2009).
Internet marketing allows the company to go for having better
access upon huge customer’s base. Personal selling leads to
distribution of free samples just as to derive feedbacks from the

6. part of the customers. Sales promotion results in allowing the
customers to introduce some lucrative offers such as discounts
or coupons. At last, the interactive marketing will also do
wonders. It can be understood in a way that the constant touch
so formed with the customers would bring in prolific and
money-spinning results. It is a must to ensure it that proper
check need to be maintained upon customer’s demands.
The promotional strategies so discussed are claimed to be
effective enough from the standpoint of gaining far better
outcomes. With this, it is for sure that the company would not
find any such difficulty in making product reach the target
audience. It is highly essential to make better and full-fledged
use of promotional strategies just as to make things running and
well-versed. It would also ensure that things are going on
smoothly and flourishingly. The need of the hour states that the
running conditions should not be avoided at any cost.
All of these promotional strategies would turn out to be
effectual enough from the viewpoint of receiving great upshots.
Other than advertising, the promotional strategies so used up
would provide with far better outcomes. The strategies would
endow with such outcomes that turns out to be helpful enough
just as to make things running and well-versed. It is being
identified upon that the promotional strategies would test out to
be lucrative enough just to receive better results.
Answer 4.
The customer satisfaction means a lot from the part of earning
good growth and progression. Starbucks truly believes that the
scope should not be left for future growth and progression. It is
important enough to get close to customers just as to make
things great going and running. The aim also states that the
company should concentrate more upon offering better product

7. and services to the customers (Morrison, 2002).
The customer’s satisfaction can be measured by conducting
appropriate surveys. This would furnish better results to the
company. Regular feedbacks can also be congregated just as to
meet the expected levels. Customer’s satisfaction tests out to be
effectual enough from the viewpoint of gaining
acknowledgement with respect to product’s potential. It is being
identified upon that the company should mainly develop an eye
upon customer’s changing preferences and choices as well.
This would support a lot to the company. There stays a great
need to go for seeing to it that situations need to be dealt in a
far better manner. It would also ensure that things are moving
on as per planned. It is a must to manage situations at an
appropriate basis. The above discussed approach would serves
to be helpful enough just as to make things running and well-
versed. It is chiefly required to carry upon the tasks at its best
possible mode.
Answer 5.
The aim of the company is also to strive hard for filling the
gaps in between customer expectations and experiences. A
company can only be said to be successful, if it does not leave
any hope or optimism related to customer’s requirements. It
would be good to go for having proper check upon one or the
other moves just as to grow and exceed flourishingly. It is being
identified upon that the running trends need to be taken into
consideration for the sake of making things great going and
highly effectual (Plessis, 2000).
The customer’s experiences should be managed upon at its best
possible extent. This would also ensure that situations need to
taken into consideration just as to perform liabilities with
utmost sincerity. It is highly imperative to go for finding better

8. opportunities just as to accelerate and progress rapidly. This
would also ascertain that the company should put in best
possible efforts just as to manage things at its best possible
manner. It is highly imperative to go for having constant check
upon customer’s requirements. The customer’s satisfaction and
experience should be taken into account at its best possible
manner. Customer’s feedbacks should be seriously handled in
order to make things great going and highly successful.
References
Hackley, C. (2010). Advertising and Promotion: An Integrated
Marketing Communications Approach. (2nd ed.). SAGE
Publications Ltd.
Mooij, M.K.D. (2009). Global Marketing and Advertising:
Understanding Cultural Paradoxes. (3rd ed.). SAGE.
Morrison, M.A. (2002). Using Qualitative Research in
Advertising: Strategies, Techniques, and Applications. SAGE.
Plessis, D.D. (2000). Introduction to Public Relations and
Advertising. Juta and Company Ltd.
·
·
·
Students Name
Lecturers Name:
Unit Title:
Submission Date:

9. Question: A 2 page e-mail response to the director providing an
outline on how to assure the successful completion of the
project. She is concerned that if the scope of the project
changes, your team will not meet the deadline.
What have you done to ensure a successful execution of the
project plan?
Project execution was the point where the online sales project
implementation began, to the point where the technologies were
fully operational and ready for use.
The ways of ensuring success of execution of projects were;
· Ensuring that the project team comprises of competent
individuals who had an understanding on the project
aims/objectives and were aware of their individual project roles
and responsibilities. (Abhay Padgaonkar 2007).
· Ensuring that the project was sufficiently funded and that
project personnel were provided with resources necessary for its
execution. (Abhay Padgaonkar 2007).
· Ensuring that risk management and mitigation was conducted
by identifying potential risks and preparing to deal with them
such as risk reduction, risk avoidance, risk elimination as well
as risk acceptance. (Abhay Padgaonkar 2007).
· Ensuring that there was a realistic project plan as well as
constantly tracking on progress as well as consulting with
stakeholders. (Abhay Padgaonkar 2007).
· We also ensured that there was a positive response from the
consumers/market on our new idea of selling our products
online and that they had platform that will support online
purchases. We also worked with them through conducting of
test surveys while coming up with the idea as well as during
project the implementation phase.

10. What are you doing to control the project and quality of the
project?
Project control can be done by;
· Ensuring that schedules are well timed and budgeted and that
deliverables are met.
· Conducting risk that may cause delays or reduce the overall
quality of the project by conducting risk management measures
such as identifying risk, evaluate risks potential impact, define
resolution strategy, implement strategy as well as track and
monitor the risk.
· Ensuring that there are project sequences, ensuring that the
networking of the activities are arranged in a logical manner
and ensuring that there is a work breakdown structure that
encompasses all activities. (Field & Keller 2004).
Project Quality can be ensured by;
· Inspections are conducted so as to ensure that poor quality
work is detected and issues that may arise are dealt with as soon
as possible. (Kenneth Rose 2005:68).
· Ensuring that the quality of inputs is of high standards and
that they are of zero defects.
What measurements will or have you put in place to handle
scope changes?
A scope is a detailed description of the project as well as its
deliverables. Scope control involves correcting any changes in
the project scope. (Field & Keller 2004). It can be handled
using the following procedure;
· Identifying and documenting scope changes using a scope
change request form.
· Determining its impact on the projects time as well as costs.
· Communicating impact to relevant stakeholders.
· Receiving formal acceptance/rejection of the changes from the
project owner.
· Incorporating the changes in the Work Break down Structure.
What decisions have you made in assigning tasks?
· The time it takes to complete the task.
· The time stated on the task schedules.

11. · The knowledge and skills needed for particular tasks.
· The levels of effort needed to complete the task.
· The number of individuals needed to accomplish the task.
· The resources needed to make sure that the task completion is
a success.
How will you monitor and report the closing of the project?
Closing of a project can be handled by conducting a project
review that will include; objectives review, performance
criteria, financial criteria, resource utilization, quality of work,
adherence to the project definition and plan. The relevant
stakeholders will then be issued with a report on objectives
achieved, final results as well as final outputs of the IT project.
(Field & Keller 2004).
References
http://www.sideroad.com/Management/project-execution.html
http://oa.mo.gov/itsd/cio/projectmgmt/V4_1/MOBPM_Chapter0
5_V4_1.pdf
http://www.qpmg.com/pdf/articles/controlling_project_scope_w
ith_function_point_analysis.pdf
http://www.brighthubpm.com/monitoring-projects/40904-how-
project-monitoring-and-controlling-integrates-with-other-
processes/Kenneth Rose (2005) Project Quality Management:
Why, What and How pg. 68.
3

12. Name:
Lecturers’ Name:
Assignment Title:
Restaurant Inspection Program
Restaurant to be inspected
Atlanta bar and grill.
Restaurant information
Atlanta bar and grill is part of the BR Guest Hospitality. It was
founded by Stephen Hanson who emphasizes on quality as well
as service delivery to his customers.
Part II: Inspection Report
Scheduling the meeting
Scheduling a meeting with the restaurant manager will be done
through E-mail, this is because it will be fast and feedback from
the restaurant manager will be received immediately. This is
how the E-Mail will read;
To the Supervisor of Atlantic Grill, Atlantic City
Street Address: Caesar’s Hotel and Casino, 2100
Pacific Avenue Atlantic City, NJ 08401
Reference: Request for the Inspection of Atlanta Bar and Grill

13. Restaurant.
I would first like to thank you and your representatives for
requesting the restaurant you head inspected. We enjoyed
talking to you and I am glad that we got the chance to discuss
the issues that affect client satisfaction when they visit the
restaurant.
We request for an inspection to be held on November 10th at
10:00 am. If the date is not convenient to you, you can choose a
date that will be most appropriate for you as well as
convenience to your staff but we would prefer the inspection to
be held on the date we have specified.
The Purpose of the inspection will beto identify any potential
hazards and assess the risk to public health arising from the
activities of the restaurant, to assess the effectiveness of
management control in achieving food safety as well as identify
specific contraventions of food and hygiene regulations.
The information obtained from the interview and inspection will
be used for educational purposes only and will be reviewed only
by you. The inspection will also enable the restaurant to be
prepared for thanks giving as well as the Christmas periods.
Your presence during the inspection will be highly appreciated.
We believe this inspection will be vital in closing the service
level gaps that may exist in your service delivery to your
customers.
We will greatly appreciate your staffs’ support during the
inspection period and we are looking forward to hearing from
you soon. Thank you.
Sincerely,
[Insert Title]
[Insert Name]

14. Part I: Interview about Food Safety Programs of the Restaurant
to the general manager.
The purpose of this interview is to determine if the
establishment is in line with food safety and sanitation
practices.
Interview questions on food safety programs
1. Please tell me the owner of this establishment as well as a
brief history of the establishment.
2. When was the last inspection on food safety program
conducted in this facility?
3. Tell us about the restaurants food and safety programs.
4. How effective have the programs been?
Interview questions about food service practices or program that
are in place.
1. Have you set any quality standards regarding food safety
programs?
2. Are the set food service practices successful?
3. Do you review as well as make changes on these standards?
4. What are the strengths’ of these food safety programs?
5. What are the weaknesses’ of these food safety programs?
Interview questions about potential upcoming concepts they
implement so as to remain up to standard with their safety food
service procedures.
1. Do customers complain about your current food and safety
standards?
2. What do customers mostly complain about?
3. What steps do you take in cases where there are customer
complaints?

15. 4. Give me a comparison of the food safety programs of your
major competitors.
5. What potential upcoming concepts do you implement to
remain up to standard with your safety food service procedures?
Part II: Restaurant Inspection Report
Here are the inspection findings as well as the key areas where
the restaurant was negligent in creating a superior and sanitary
environment.
An inspection was conducted using a restaurant inspection
report tables; the criteria used a rating scores of 1-5. The
inspection was conducted on the dining rooms, the facilities
exterior, the employees as well as the bathrooms.
The overall scores in the inspected areas were as follows.
AREA
SCORE
Dining Room
59 / out of 75 possible
Exterior
30/ out of 40 possible
Employees
16/ out of 25 possible
Bathrooms
28 / out of 50 possible
TOTAL SCORE
70 %

16. Good scores were recorded in the dining rooms, the ratings on
the facilities exterior and employees were average while poor
scores were recorded in the bathrooms.
The key area where the restaurant was negligent in creating a
superior and sanitary environment includes;
For the dining rooms, improvements need to be made in the
ceilings where dust and dirt was noticed, air vent, where there
were cob webs and the painting had faded, the indoor
windowsills had not been cleaned and the wall pictures had
some dust at the top of their frames.
For the exterior, some litter appeared on the parking lot, the
windows were not properly cleaned and the landscaping was
poorly done and litter was noticed.
For the employees, some had long hair, jewelry, body odor as
well as had unclean hands.
For the bathrooms, some sinks were in poor state, puddles were
spotted on some parts of the floor, there was no baby changing
table, the toilets and walls were dirty while the trash can had
bad smell.
The corrective measures to be taken in cleaning-up the deficient
areas.
For the dining area, dusting and the removal of cobwebs need to
be done in a regular basis on all the areas.
For the exterior, litter needs to be collected on a regular basis
and the management should put up a sign post that advises

17. visitors not to littering. Landscaping should also be done on a
weekly basis.
For the employees, regular inspections by the manager should
be conducted to ensure that hair and nails are kept short.
For the bathrooms, sinks should be repaired as soon as they
break, the management should place a baby changing table
while the trashcan should be emptied regularly.
Weaknesses that are within the restaurant operation.
· The restaurant opening hours does not adhere to customer
demands.
· The restaurant does no not have a cleaning schedule.
· The restaurant does not have a well organized waste
management policy.
· The restaurant does not adhere to some government’s
regulations on safety on food.
· The restaurant does not have staff whose only duty is to keep
the restaurants facilities clean.
Solution
s to these weaknesses.
· Its opening hours should adhere to customer demand. For
example if customers enter their dining area from 6:00 to
12:00pm, those should be the working hours from the
restaurant. They can ensure this is made successful by ensuring
that workers work in shifts.
· The restaurant should have a clear cleaning schedule.

18. · The restaurant should have a well organized waste
management policy.
· The restaurant should adhere to the government’s regulations
on safety on food.
· The restaurant should have staff whose only duty is to keep
the restaurants facilities clean.
Recommendations for future action plans that address sanitation
issues based on the best practices.
· The manager should train and inform the employees on
sanitation issues that have been laid.
· Employees assigned to clean the restaurants facilities should
perform their duties on a regular basis.
· Inspections should be conducted by both internal and external
parties on a regular basis.
· The waste management policy should be adhered to ensure that
it is a success.
· The restaurant should adhere to government regulations
regarding sanitation issues.
An overall assessment of the restaurants operation using the
sanitation viewpoint issues based on the best practices
described in the textbook and my independent research.
· Careful attention is given when handling food before, during
and after preparation so as to make sure that it is safe for
consumption.

19. · Handling and preparation of food comply with local and state
sanitation laws as well as regulations.
· The employees ensure proper personal hygiene especially for
those that come into close contact with the food. They also wear
aprons as well as gloves.
· Fresh agricultural produce is sourced from safe sources.
· Cleaning items are always provided.
Review the furnishings, fixtures, and interior building materials
in reference to the ease of sanitation.
The furnishing is well done, turpentine has been applied on the
surface so as to prevent pest infestation, make it easier for
cleaners to clean as well as give the furniture a shinny look.
Fixtures are well done as well. Dust as well as cobwebs should
however be cleaned on a regular basis. Fixtures that are not
reachable while cleaning should be placed on a much lower
position or the management can provide a simple ladder.
The internal building materials are orderly and well arranged.
This has made it much easier to clean them. Materials that
remove bad odor should however be removed.

20. A summary of the local health department regulations, policies,
codes and laws for restaurant sanitation and food safety
department of health.
The institution stresses that employees and customers should be
protected from effects that come along with poor sanitation. The
guidelines for hotel owners are as follows;Suppliers and
products
· Products should be purchase only from reputable, established
sources.
· Records with product identification codes should be recorded
whenever possible.
· Deliveries should be inspected carefully for signs of tampering
or unusual physical characteristics.
· Contact suppliers if you have concerns about the appearance
of a product or package. There may be an explanation.
· There should be restrictions in access to unloading and storage
areas.
· All storage areas should be locked.Employees
· Background checks as allowed by law should be done to them.
· Investigate and report any suspicious activities.
· Employees should report illness and leaves should be given.
· Personal items should be restricted within the facilities.

21. Responding to an Incident
· Serious health and sanitation incidences should be
investigated as well as reported.
· The management should have contact information for local,
state and federal police/rescue/government agencies.
Does your inspection of the exterior, dining room area, and
bathrooms of the restaurant you selected meet the local health
department standards and regulations? YES.
A cleaning schedule for the restaurant exterior, dining rooms,
and bathrooms.
Atlanta bar and grill cleaning schedule should be as
follows
Areas to be cleaned
Restaurant exterior
Dining rooms
Bathrooms
Frequency of cleaning
- Once a day (preferably early morning)

22. -Tables should be cleared as soon as the plates are empty. While
the floors should be cleaned before the restaurant is closed.
-The walls and ceiling should be cleaned on a weekly basis.
- Bathrooms should be cleaned on a regular basis preferable as
soon as dirt is spotted.
Individuals on duty
[Insert names]
[Insert names]
[Insert names]
The management should ensure that the responsible individuals
are aware of the cleaning procedures such as they are aware of
how to use chemicals and equipment. The management should
also ensure that the responsible people have access to protective
gears such as gloves.

23. Reference
http://www.atlanticgrill.com/locations
http://www.barrowbc.gov.uk/default.aspx?page=739
http://www.armstrong.edu/images/Grill%20Use%20Policy.pdf
http://www.health.ny.gov/publications/7023/
http://www.restaurant-training-manuals.com/pdf/clsamples.pdf
10