Cho các em khóa dưới chuẩn bị trươc :))

1. Đề cương IMC
TERMS
1. Marketing mix and its elements (Product, Price, Place and Promotion)
- Promotion: PR, Adv, Sales Promotion, Packaging, Point of Purchase, Direct Response, Interactive
marketing, Direct Marketing and Special Events:
Elements:
2. What are IMC audience-touch points?
3. What is advertising clutter?
4. What is brand and brand equity?
5. What are the roles of Adv in an IMC program
6. What is message appeal? How many types message appeal in Advertising?
7. What is the message executional frame? How many types of message frame in Advertising?
8. What are the roles of PR in an IMC program
9. What is sale promotion? What are the tools of sale promotion?
10. What is direct marketing? Element of direct marketing?