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Types of Sales Quotas
Hadley Weiler
Introduction
An accomplished sales professional with more than two decades of experience,
Hadley Weiler serves as the regional vice president of sales at BenefitMall.
During his career, Hadley Weiler has worked in multiple key sales roles in which
he was rewarded for exceeding sales quotas.
A sales quota is a financial goal that sales teams strive to attain in a specific
period. Sales managers set these quotas and often give rewards to those
who meet or exceed their goals. Different types of sales quotas include:
- Activity quota. This is a set of activities to be accomplished within a
specific period, such as a month or a quarter. Activities include demos,
meetings, phone calls, and follow-up emails. Activity quotas often are
assigned to SDRs (Sales Development Representatives) and BDRs (Business
Development Representatives) who support the larger sales team but do
not take part in closing deals.
- Forecast quota. This is a certain number of sales within a territory based
on past performance. This quota closely examines areas in which a company
earns its revenue and how to optimize them.
- Revenue quota. This sales quota is closely aligned to the gross revenue. For
example, if a sales team member makes only one sale in a specified period,
but that sale brings in excellent revenue, the member still is considered to
have met his or her sales quota.

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Types of Sales Quotas

  • 1. Types of Sales Quotas Hadley Weiler
  • 2. Introduction An accomplished sales professional with more than two decades of experience, Hadley Weiler serves as the regional vice president of sales at BenefitMall. During his career, Hadley Weiler has worked in multiple key sales roles in which he was rewarded for exceeding sales quotas.
  • 3. A sales quota is a financial goal that sales teams strive to attain in a specific period. Sales managers set these quotas and often give rewards to those who meet or exceed their goals. Different types of sales quotas include:
  • 4. - Activity quota. This is a set of activities to be accomplished within a specific period, such as a month or a quarter. Activities include demos, meetings, phone calls, and follow-up emails. Activity quotas often are assigned to SDRs (Sales Development Representatives) and BDRs (Business Development Representatives) who support the larger sales team but do not take part in closing deals.
  • 5. - Forecast quota. This is a certain number of sales within a territory based on past performance. This quota closely examines areas in which a company earns its revenue and how to optimize them.
  • 6. - Revenue quota. This sales quota is closely aligned to the gross revenue. For example, if a sales team member makes only one sale in a specified period, but that sale brings in excellent revenue, the member still is considered to have met his or her sales quota.