Own your Data Personal Data Banking www.idento.one

1. Personal Data Banking
Powered by Private
Blockchain
Monitored by TÜV

2. What is idento.one?
2
idento.one is a blockchain-based infrastructure for
exchanging data between consumers and companies,
on terms defined by consumers.
Register
Add
Accounts
Procure
Consent
Control
Transaction

3. A consumer-centric data ecosystem
Telco
Consumer
Companies
Requesting
data
Publisher
Offline data
…and all the other companies
you are interacting with:
Bank Insurance
E-commerce Social media
…where the consumer takes back control of his personal data in a system designed to
comply with the strongest GDPR and ePrivacy regulations.
Data exchange
Smart
contract
Request
idento.one Blockchain

4. How to regain control of personal data
idento.one Blockchain
Managed
by TÜV
Personal data safe:
All personal data are kept in a private blockchain.
The consumer is the only one having access to the
data in this safe.
Consumer
Request data from
related companies
Consumer signs up
to idento.one
Company
3rd party request to
use consumer data
Consumer gives
consent for data to be
exchanged, using
smart contracts
1
2
Behaviour
data
Personal
data
Derived
data
4
5
Company provides
data to consumers
private blockchain,
using idento.one API
3
Transaction
record Accounting
for
every transaction
involving your
personal data
!

5. Benefits
Let´s dig into the solution
The features

6. Blockchain & smart contracts
Personal data … safe
We store all personal data in blockchains, and use smart
contracts to settle agreements between consumers and
companies.
Thus we prevent 3rd parties from getting access to data without
requesting consent from the consumer.
Data security by design
1Our features

7. Our features
GDPR compliance
We secure GDPR compliance for your customer data
idento.one is developed in cooperation with TÜV (German
Technical Inspection Association) and complies to the strong
GDPR and ePrivacy requirements .
GDPR compliant by design
2

8. Our features
Consumer dashboard
Visualization and management of personal data
The idento.one GUI enables the consumer to manage his/her data:
• Requesting data from companies he/her is interacting with
• Secure data storage in blockchain
• Consent and data exchange functionality
• Keeping track of every data transaction
Enabling your PERSONAL DATA BANKING
3

9. Building trust!
Not only GDPR-compliant on May 25th but …
… showing social responsibility by protecting your customer data in
the digital economy – both short-term and long-term.
Stand out by protecting your customer data
4
Social responsibility
Our features

10. Consent procurement
Create real advantages for your customers
Help customers use their personal data to access new products
and services or simplify existing processes.
idento.one will procure and manage consent for you!
5Our features

11. Trust through verified identities
idento.one provides the latest identity verification processes, and
it guarantees the existence of users’ identities.
We provide trust to the online economy
6Our features
Trust! - A key value

12. How to become part of idento.one
idento.one Blockchain
T
Managed
by TÜV
Triggered by consumer
Consumer
Register
Add
accounts
Advantages:
One-touch login - login passwords stored securely in blockchain
GDPR check: idento.one automatically controls companies’ handling of your personal data
Use personal data to access new products and services
Sign up Request
data

13. idento.one Blockchain
T
Managed
by TÜV
Triggered by company
Advantages:
No company database needed
GDPR compliance by design
Optimized consent management will reduce “consent fatigue”
ConsumerCompany
Register
How to become part of idento.one
Data
transfer
Sign up
Incentiv to sign up
Access

14. Benefits
How does idento.one work?
Let´s sign up and take a look.

15. idento.one ecosystem
idento.one
Consumer
CompanyCompany
with data wanting data
Behaviour
data
Personal
data
Derived
data
Data
management
Profile
management
Marketplace
Request
for data
Verification
idento.one Blockchain
Consent
management
Smart
contract

16. Benefits
The idento.one dashboard
To administrate the functionalities, we have developed a
user friendly dashboard, where consumers control their
‟personal data banking”.

17. Data management
v
Customer data
Payment data
Transaction data
Behaviour data
Etc.
Company
Transferring data from internal systems to the idento.one blockchain using APIs.
The use of blockchain secures that only the consumer has access to the data.
Consumer
Data
1
Behaviour
data
Personal
data
Derived
data
idento.one Blockchain
Data
Managed
by TÜV
idento.one uses a private blockchain
managed by TÜV, securing the
highest level of data protection.
The miners are all located in Europe.
Data security made in Europe

18. idento.one helps the consumers to access and visualize their personal data.
Fulfilling GDPR requirements and creating data awareness.
2
Data management
DataBehaviour
data
Personal
data
Derived
data
idento.one Blockchain
Managed
by TÜV

19. Processes are in place for correcting and enhancing existing data.3
v
Customer data
Payment data
Transaction data
Behaviour data
Etc.
CompanyEditable
data
Non-editable
data
Control body
Data management

20. Adding data from other companies to the idento.one valet.
Consumer
4
According to GDPR, consumers have the right to access their personal data
collected by companies they are interacting with.
This includes the right of data portability for e.g. change of service provider.
Data management
DataBehaviour
data
Personal
data
Derived
data
idento.one Blockchain
Managed
by TÜV

21. idento.one makes sure that only data relevant for fulfilling a specific service will be transferred.
Default profiles like the ones for banking, insurance, telco, etc. are installed.
5
Consumer
Banking
Telco
User defined
profiles
…
Profile
management
Anonymous
profile
Data management
v
Providing
services
Company
Requesting data
for fulfilling
service

22. idento.one Blockchain
T
Transaction protocol
approval
Managed
by TÜV
Data exchange
Company Company
Smart
contract
Consumer
idento.one
Request
The consumer defines who gets access to personal data – for what purpose and for how long.
idento.one administrates this process and creates smart contracts fulfilling the agreements.
6
Consent
management
with data wanting data

23. idento.one
Profiles
All transactions are listed in a transaction record (account log/history),
similar to what the consumer knows from online banking.
Behaviour
data
Personal
data
Derived
data
Data exchange
Transaction history
7
idento.one Blockchain
Data exchange
Consent
management

24. idento.one
Consumer
Request
Telco
Company
Request for
consent to
perform
‟location
marketing“
Data exchange
Smart
contract
Approval
1 week
Location
marketing profile
• Location
• Age
• Gender
Location
marketing
- Location
- Age
- Gender
Use case “Location marketing” - pilot project.
idento.one Blockchain
Data exchange

25. Business model – value
prop.How to earn money with idento.one (B2B model)

26. Business model
2
3 Consumer
Companies
wanting data
or providing
services
70 %
30 %
€
Companies
1 Consumer
Fotos
Music
Certificates
Contracts
Monthly fee 0,99 €
Monthly license fee
Fee depending on data value
Monetize on sale of data and services
Provide GDPR compliance for companies as a Service
Secure blockchain data-storage for consumer

27. Business model
What is actually in it for the consumer?
Consumer
Company
€
• Mobile contracts
• Travel
• Subscriptions
• Bank loans
• Insurance policies
• E-Commerce purchases
• Electricity contracts
• Car-related transactions
The consumer will earn a commission in exchange for
their data in everyday transactions:

28. Operating idento.one in the
local market
Operation – Operating idento.one in the local market earning
fees on data exchange as a Service as well as...
GDPR as a Service – securing compliance to the new
European data protection regulations as a service for all B2B
customers.
Blockchain as a Service – providing secure data storage
and distribution to all B2B customers.
Value proposition

29. Summary

30. Summary
idento.one…
… solves the GDPR issues surrounding PII handling
(Personally Identifiable Information)
… assures data privacy and security using blockchain technology
… gives consumers control of personal data
… procures consent from consumers for using their personal data
… positions itself as data solicitor between consumer and
companies
idento.one enables a whole range of new business models

31. Next steps
Organize workshops to get a better understanding of
idento.one:
- Technical
- Functional
- Blockchain
Discuss scope and organisation for a joint pilot project

32. CONTACT Hannes Bauer
hb@idento.one
+49 171-68 44 690
Bernt Corneliussen
bc@idento.one
+49 175-64 63 628

33. THE HISTORY
1996
Launching Kolibri.de
Orbiter founder, Hannes Bauer launches the first German search engine
(Kolibri.de).
2011 - 2016
Risk/Fraud prevention
Setting up a joint venture with Arvato to prevent fraud in web-based
commerce. We sold our part to Arvato in 2016 to focus on new
developments.
1999
Website statistic
DF used for website statistic for Swiss- and Austrian telcos.2001
World wide patented
Device Fingerprinting was patented world wide.
2003
Building Affiliate marketing platform
.
2005
Building Performance marketing solution.
2009
Building and operating Recommendation marketing
platform
.
Since 2016
Developing personal data bank solution
Personal data as the new oil in digital business.
Since Jan. 2018
Blockchain as a Service
Operating blockchain data processing
center for private blockchain in cooperation with TÜV.
1980-90s
Process-automation
Developing SW infrastructure for quality assurance.
2000 - 2008
Building online platform.
Central marketing platform

34. Private Blockchain
34
Processed and monitored by TÜV

35. idento.one functional workflow
Company transfers data to
idento.one
Consumer controls and
approves data
idento.one procures consent from
consumer to facilitate data
Agreement of smart contracts
between consumer and 3rd party
idento.one
Companies wanting consumer data
1
2
4
5
Check
Consent
Approval
User
Interface
ConsumerCompany
RequestSmart contract
GDPR Consent
3 3rd party requests data