According to the International Telecommunications Union, 96 percent of the world is connected via mobile phones. And India is a part of this story. The country’s mobile phone industry has witnessed revolutionary success, as seen in the increasing use of handsets and growing internet penetration. According to industry reports, the market size of the Indian mobile handset market in FY2013 was around INR 360 billion and is expected to reach INR 822 billion by FY2018.

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Opportunities Calling: The Mobile Handset Market
in India

2. Opportunities Calling: The Mobile Handset Market in India
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© Gyan Research and Analytics Pvt. Ltd., 2014
Synopsis
According to the International Telecommunications Union, 96 percent of the world is connected via
mobile phones. And India is a part of this story. The country’s mobile phone industry has witnessed
revolutionary success, as seen in the increasing use of handsets and growing internet penetration.
According to industry reports, the market size of the Indian mobile handset market in FY2013 was
around INR 360 billion and is expected to reach INR 822 billion by FY2018.
The mobile handset shipments for the year 2012 was 221.6 million units as against 183.4 million,
registering a year-on-year growth of 20.8 percent. According to the Telecom Regulatory Authority of
India (TRAI) report, Indian has more than 160 million internet users, of which more than 143 million
use mobile handsets (wireless phones) to access internet.
The rural mobile penetration in India is about 40 percent, with about 104 million ‘unique’ mobile
users. There are about 38 million internet users in rural India, of which 12 percent use internet on
their mobile phones.
Mobile phones have three major markets. Firstly use, reuse and multiple use of mobile devices and
the used-device market. Secondly, the usage of mobile devices without internet connection and
thirdly, the entire market around entertainment for the young and the economy around Secure
Digita (SD) cards as a medium and carrier of information and content. Mobiles are a must have for
the youth population, which comprises 240 million people in the age group 15-25. This group would
continue to be the primary target of mobile makers in the coming years.

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© Gyan Research and Analytics Pvt. Ltd., 2014
Table of Contents
1. Overview
2. Market Size
3. Market Segmentation
4. Market Trends
5. Opportunities
6. Outlook

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© Gyan Research and Analytics Pvt. Ltd., 2014
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